Marketing Finance for Operators

CAC payback math, LTV modeling, marketing P&L, unit economics, board reporting, and defending marketing budgets to a CFO.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-318 certification.

Module 1 of 6

Marketing-finance fundamentals

Marketing-finance fundamentals sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and t…

10 questions 1 scenario 90% to pass

Module 2 of 6

CAC payback and LTV modeling

CAC payback and LTV modeling sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the…

10 questions 1 scenario 90% to pass

Module 3 of 6

The marketing P&L

The marketing P&L sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the failure mo…

10 questions 1 scenario 90% to pass

Module 4 of 6

Unit economics by segment

Unit economics by segment sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the fa…

10 questions 1 scenario 90% to pass

Module 5 of 6

Budget defense and board reporting

Budget defense and board reporting sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, a…

10 questions 1 scenario 90% to pass

Module 6 of 6

Working with finance and FP&A

Working with finance and FP&A sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and th…

10 questions 1 scenario 90% to pass