Nonprofit & Cause Marketing

Donor acquisition, major gifts, recurring giving, peer-to-peer fundraising, brand mission alignment, and impact storytelling.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-609 certification.

Module 1 of 6

Nonprofit marketing fundamentals

Nonprofit marketing fundamentals sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and the…

10 questions 1 scenario 90% to pass

Module 2 of 6

Donor acquisition and lifecycle

Donor acquisition and lifecycle sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and the …

10 questions 1 scenario 90% to pass

Module 3 of 6

Major gifts and stewardship

Major gifts and stewardship sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and the fail…

10 questions 1 scenario 90% to pass

Module 4 of 6

Recurring giving programs

Recurring giving programs sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and the failur…

10 questions 1 scenario 90% to pass

Module 5 of 6

Peer-to-peer fundraising

Peer-to-peer fundraising sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and the failure…

10 questions 1 scenario 90% to pass

Module 6 of 6

Impact storytelling and measurement

Impact storytelling and measurement sits at the operational heart of nonprofit & cause marketing. This module covers the principles, the operating cadence, and …

10 questions 1 scenario 90% to pass