Podcast & Audio Marketing
Podcast advertising buying, Spotify/iHeart/Pandora, host-read vs programmatic audio, podcast measurement, and brand-podcast strategy.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-310 certification.
Audio marketing landscape
Audio marketing landscape sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the failure …
Podcast advertising fundamentals
Podcast advertising fundamentals sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the f…
Host-read ad strategy
Host-read ad strategy sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the failure mode…
Programmatic audio (DSP-based)
Programmatic audio (DSP-based) sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the fai…
Branded podcast strategy
Branded podcast strategy sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the failure m…
Audio measurement and attribution
Audio measurement and attribution sits at the operational heart of podcast & audio marketing. This module covers the principles, the operating cadence, and the …