Pricing & Positioning Strategy

Pricing strategy, packaging, value metric design, positioning frameworks (Dunford/Moore/Sharp), and the price-positioning feedback loop.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-316 certification.

Module 1 of 6

Positioning fundamentals (Dunford framework)

Positioning fundamentals (Dunford framework) sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating c…

10 questions 1 scenario 90% to pass

Module 2 of 6

Category design and naming

Category design and naming sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the fa…

10 questions 1 scenario 90% to pass

Module 3 of 6

Pricing strategy and packaging

Pricing strategy and packaging sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and th…

10 questions 1 scenario 90% to pass

Module 4 of 6

Value metric selection

Value metric selection sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the failur…

10 questions 1 scenario 90% to pass

Module 5 of 6

Competitive positioning

Competitive positioning sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the failu…

10 questions 1 scenario 90% to pass

Module 6 of 6

Price testing and revenue impact

Price testing and revenue impact sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and …

10 questions 1 scenario 90% to pass