Programmatic & CTV
DSP setup, deal IDs, supply path optimization, brand safety, CTV inventory, and the open-web measurement model.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-308 certification.
Programmatic fundamentals
Programmatic fundamentals sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure modes t…
DSP selection and setup
DSP selection and setup sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure modes to …
Deal IDs and direct supply
Deal IDs and direct supply sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure modes …
Brand safety and verification
Brand safety and verification sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure mod…
CTV inventory and measurement
CTV inventory and measurement sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure mod…
Programmatic attribution
Programmatic attribution sits at the operational heart of programmatic & ctv. This module covers the principles, the operating cadence, and the failure modes to…