Consumer Subscription Growth
Subscription mechanics, trial conversion, retention discipline, pricing tier design, churn modeling, and subscription unit economics.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-604-A certification.
Subscription business model fundamentals
Subscription business model fundamentals sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence…
Free trial vs freemium
Free trial vs freemium sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence, and the failure …
Trial-to-paid conversion
Trial-to-paid conversion sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence, and the failur…
Retention and churn modeling
Retention and churn modeling sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence, and the fa…
Pricing tier and packaging
Pricing tier and packaging sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence, and the fail…
Subscription unit economics
Subscription unit economics sits at the operational heart of consumer subscription growth. This module covers the principles, the operating cadence, and the fai…