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Auction Win Rate Calculator

% of eligible impressions you win.

Live calculator
Auction Win Rate Calculator

Type your numbers. The result updates instantly.

Win Rate
Verdict:

How to use this calculator

  1. Enter your numbers above — the result recomputes live.
  2. Compare your value against the benchmark verdict shown below the result.
  3. Cross-check with our industry benchmarks.
  4. For deeper context, read the related articles and training modules.

Formula: (imps/eligibleImps)*100