Paid Search Mastery

Google Ads from auction theory through Smart Bidding, Performance Max, Demand Gen, and the modern keyword-less account.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 7 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-201 certification.

Module 1 of 7

Google Ads account architecture

How you organize the account constrains everything Smart Bidding can learn. Get architecture right first and the rest gets easier.

10 questions 1 scenario 90% to pass

Module 2 of 7

Keyword strategy in the broad-match era

Exact-match-only accounts leave performance on the table. Broad match with strong negatives and audience signals is the modern playbook.

10 questions 1 scenario 90% to pass

Module 3 of 7

Smart Bidding strategies

Six bid strategies. The right one depends on conversion volume, value variance, and the stage of the account.

10 questions 1 scenario 90% to pass

Module 4 of 7

Performance Max

Google's AI-driven cross-channel campaign type — your single highest-leverage Google Ads feature and your highest risk if mismanaged.

10 questions 1 scenario 90% to pass

Module 5 of 7

Search ad copy that converts

Responsive Search Ads now dominate. Headlines, descriptions, and pinning rules — and the metrics that matter.

10 questions 1 scenario 90% to pass

Module 6 of 7

Conversion tracking and Enhanced Conversions

If you can't measure it, you can't bid for it. Smart Bidding is only as smart as the conversion signal you feed it.

10 questions 1 scenario 90% to pass

Module 7 of 7

Search operating cadence

Daily, weekly, monthly. The work that compounds.

10 questions 1 scenario 90% to pass