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Industry
DTC Home & Furniture benchmarks · 2026
Furniture, decor, mattresses, kitchen, home improvement. High AOV, low frequency. Discovery cycles long (often 30+ days). Cross-device attribution is non-negotiable.
Snapshot
Furniture, decor, mattresses, kitchen, home improvement. High AOV, low frequency. Discovery cycles long (often 30+ days). Cross-device attribution is non-negotiable.
Key benchmarks · 2026
Channel mix notes
Long consideration cycles — measurement windows must extend to 30+ days. Pinterest uniquely strong for save-to-purchase journeys.
Primary channels for this industry
How to read these benchmarks
These DTC Home & Furniture numbers are medians and spreads - your mileage varies by offer and creative. With avg blended cvr reaching 0.9–1.8%, blended healthy roas near 3.5–6.0x, a result inside the range usually means the constraint is elsewhere - offer, landing experience, or measurement - while a result well outside it points straight at targeting, creative, or bid strategy. Compare like with like - same funnel stage, same objective, same season - because a top-of-funnel number judged against a bottom-of-funnel benchmark will always mislead.
How to use this page. Find the funnel stage you are buying, read the range, and calculate the gap to your live numbers. Model the revenue impact of closing that gap with the break-even ROAS and CAC payback calculators, then pressure-test the plan against the full 2026 benchmarks compendium.
Sourcing. Ranges are RGM's 2026 synthesis of platform-reported figures and aggregated account data, expressed as medians and typical spreads rather than single points. They move with season, auction pressure, and creative quality, so re-check them each quarter.