HealthTech / Telehealth benchmarks · 2026

Telehealth, mental health, women's health, men's health, GLP-1 prescribing. Subscription dominant. HIPAA + FTC + state-specific compliance.

Snapshot

Telehealth, mental health, women's health, men's health, GLP-1 prescribing. Subscription dominant. HIPAA + FTC + state-specific compliance.

Key benchmarks · 2026

Avg blended CVR

1.2–2.8%

AOV/first month

$50–180

Target CAC

$70–250

CAC payback

4–12 months

Subscription retention (3 mo)

55–78%

Gross margin

62–82%

Channel mix notes

GLP-1 boom has compressed CACs across men's/women's health. State-level prescribing rules make geo-targeting essential.

Primary channels for this industry

Meta (Facebook & Instagram)Platform benchmarks TikTokPlatform benchmarks Google SearchPlatform benchmarks Streaming Audio & PodcastsPlatform benchmarks

Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.

How to read these benchmarks

Treat these HealthTech / Telehealth figures as a diagnostic range, not a goal. With avg blended cvr reaching 1.2–2.8%, a result inside the range usually means the constraint is elsewhere - offer, landing experience, or measurement - while a result well outside it points straight at targeting, creative, or bid strategy. Compare like with like - same funnel stage, same objective, same season - because a top-of-funnel number judged against a bottom-of-funnel benchmark will always mislead.

How to use this page. Find the funnel stage you are buying, read the range, and calculate the gap to your live numbers. Model the revenue impact of closing that gap with the break-even ROAS and CAC payback calculators, then pressure-test the plan against the full 2026 benchmarks compendium.

Sourcing. Ranges are RGM's 2026 synthesis of platform-reported figures and aggregated account data, expressed as medians and typical spreads rather than single points. They move with season, auction pressure, and creative quality, so re-check them each quarter.