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RGM° · Tools
HealthTech / Telehealth benchmarks · 2026
Telehealth, mental health, women's health, men's health, GLP-1 prescribing. Subscription dominant. HIPAA + FTC + state-specific compliance.
Snapshot
Telehealth, mental health, women's health, men's health, GLP-1 prescribing. Subscription dominant. HIPAA + FTC + state-specific compliance.
Key benchmarks · 2026
Avg blended CVR
1.2–2.8%
AOV/first month
$50–180
Target CAC
$70–250
CAC payback
4–12 months
Subscription retention (3 mo)
55–78%
Gross margin
62–82%
Channel mix notes
GLP-1 boom has compressed CACs across men's/women's health. State-level prescribing rules make geo-targeting essential.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksTikTokPlatform benchmarksGoogle SearchPlatform benchmarksStreaming Audio & PodcastsPlatform benchmarks
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