Crisis Communication & Brand Response
Crisis playbook design, social listening for emerging threats, response timelines, stakeholder coordination, and post-crisis recovery.
The 5 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-713 certification.
Crisis communication fundamentals
Crisis communication fundamentals sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating caden…
Social listening and early detection
Social listening and early detection sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating ca…
Crisis playbook design
Crisis playbook design sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating cadence, and the…
Real-time response coordination
Real-time response coordination sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating cadence…
Post-crisis recovery and brand rebuild
Post-crisis recovery and brand rebuild sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating …