Hospitality & Restaurant Marketing

Reservations, OTAs, local search dominance, loyalty programs, social-first creative for F&B, and direct booking strategy.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-611 certification.

Module 1 of 6

Hospitality marketing landscape

Hospitality marketing landscape sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, a…

10 questions 1 scenario 90% to pass

Module 2 of 6

OTA management (Booking, Expedia, etc.)

OTA management (Booking, Expedia, etc.) sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating ca…

10 questions 1 scenario 90% to pass

Module 3 of 6

Direct booking strategy

Direct booking strategy sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, and the f…

10 questions 1 scenario 90% to pass

Module 4 of 6

Local search and review management

Local search and review management sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence…

10 questions 1 scenario 90% to pass

Module 5 of 6

Loyalty and CRM for hospitality

Loyalty and CRM for hospitality sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, a…

10 questions 1 scenario 90% to pass

Module 6 of 6

Restaurant-specific marketing

Restaurant-specific marketing sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, and…

10 questions 1 scenario 90% to pass