International & Cross-Cultural Marketing

Market entry, localization vs transcreation, regulatory compliance per market, currency/payment, regional channel mix, and international ops.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-605 certification.

Module 1 of 6

International market entry strategy

International market entry strategy sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating …

10 questions 1 scenario 90% to pass

Module 2 of 6

Localization vs transcreation

Localization vs transcreation sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions 1 scenario 90% to pass

Module 3 of 6

Regulatory landscape by region

Regulatory landscape by region sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating caden…

10 questions 1 scenario 90% to pass

Module 4 of 6

Payment and currency handling

Payment and currency handling sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions 1 scenario 90% to pass

Module 5 of 6

Regional channel mix

Regional channel mix sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadence, and th…

10 questions 1 scenario 90% to pass

Module 6 of 6

International operating model

International operating model sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions 1 scenario 90% to pass