Marketing Research & Customer Discovery

JTBD interviews, switch interviews, survey design, win/loss analysis, ICP research, and the research-to-strategy pipeline.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-317 certification.

Module 1 of 6

Customer discovery fundamentals

Customer discovery fundamentals sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating caden…

10 questions 1 scenario 90% to pass

Module 2 of 6

JTBD and switch interviews

JTBD and switch interviews sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, a…

10 questions 1 scenario 90% to pass

Module 3 of 6

Win/loss analysis

Win/loss analysis sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, and the fa…

10 questions 1 scenario 90% to pass

Module 4 of 6

Survey design and analysis

Survey design and analysis sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, a…

10 questions 1 scenario 90% to pass

Module 5 of 6

ICP and persona research

ICP and persona research sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, and…

10 questions 1 scenario 90% to pass

Module 6 of 6

Research-to-strategy translation

Research-to-strategy translation sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cade…

10 questions 1 scenario 90% to pass