Marketplace Growth
Two-sided marketplace mechanics, liquidity, supply/demand balancing, network effects, take-rate optimization, and marketplace measurement.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-604-B certification.
Marketplace fundamentals
Marketplace fundamentals sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failure modes to…
Cold-start and chicken-egg problems
Cold-start and chicken-egg problems sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failu…
Supply-side acquisition
Supply-side acquisition sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failure modes to …
Demand-side acquisition
Demand-side acquisition sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failure modes to …
Liquidity and matching quality
Liquidity and matching quality sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failure mo…
Take rate and marketplace economics
Take rate and marketplace economics sits at the operational heart of marketplace growth. This module covers the principles, the operating cadence, and the failu…