PR & Earned Media

Digital PR, journalist outreach, HARO/Connectively, link building from earned, brand mention monitoring, and the modern PR-to-pipeline model.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-309 certification.

Module 1 of 6

Modern PR fundamentals

Modern PR fundamentals sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions 1 scenario 90% to pass

Module 2 of 6

Journalist sourcing and outreach

Journalist sourcing and outreach sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure m…

10 questions 1 scenario 90% to pass

Module 3 of 6

Newsworthy story design

Newsworthy story design sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to a…

10 questions 1 scenario 90% to pass

Module 4 of 6

HARO and source platforms

HARO and source platforms sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to…

10 questions 1 scenario 90% to pass

Module 5 of 6

Earned link building

Earned link building sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to avoi…

10 questions 1 scenario 90% to pass

Module 6 of 6

PR measurement and attribution

PR measurement and attribution sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure mod…

10 questions 1 scenario 90% to pass