Step 1 — Your setup
Smart Bidding needs 30+ for tCPA/tROAS to be reliable
Free training · Ad ops mastery
From recommended settings to optimized performance
Recommended settings get you started. Real performance comes from ongoing testing, creative iteration, and reading the data right. RGM training walks through the full ad ops lifecycle.
Start the training →How this tool decides
The recommender combines four factors:
- Channel best practices — what works structurally for that platform in 2026.
- Industry context — DTC vs SaaS vs B2B vs local each need different tuning.
- Funnel stage — awareness, consideration, and conversion need different objectives.
- Budget and volume — Smart Bidding needs minimum conversion thresholds; small budgets get different recommendations than large ones.
The output is a starting setup, not a finished one. Use it as the baseline; iterate based on actual performance.