YouTube & Video Marketing
YouTube channel strategy, video SEO, video ads (in-stream, bumper, masthead, shorts), TrueView, view-through measurement, and the video creative protocol.
The 7 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-311 certification.
YouTube channel strategy
YouTube channel strategy sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure m…
Video SEO and discovery
Video SEO and discovery sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure mo…
YouTube Ads campaign types
YouTube Ads campaign types sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure…
TrueView and skippable strategy
TrueView and skippable strategy sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the fa…
Shorts and the YouTube algorithm
Shorts and the YouTube algorithm sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the f…
Video creative testing protocol
Video creative testing protocol sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the fa…
Video measurement and attribution
Video measurement and attribution sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the …