The case studies behind the playbook

All Case Studies guides (2757)

• 23andme and the holiday campaign playbook: how the campaign type works
• 23andme as a brand repositioning campaign case study: mechanics and numbers
• 23andme as a product launch campaign case study: mechanics and numbers
• 23andme: a super bowl ad campaign, broken down and benchmarked
• 23andme: a user-generated content campaign, broken down and benchmarked
• 2u as a brand repositioning campaign case study: mechanics and numbers
• A&W rebranding 2019: how the burger chain refreshed visual identity
• A24 and the brand repositioning playbook: how the campaign type works
• AbbVie's Humira cliff: how the world's best-selling drug lost biosimilar exclusivity, and how Skyrizi and Rinvoq positioned for the $20B+ replacement
• Absolut as a brand repositioning campaign case study: mechanics and numbers
• Academy Sports as a brand repositioning campaign case study: mechanics and numbers
• Activecampaign and the influencer partnership playbook: how the campaign type works
• Activecampaign and the user-generated content playbook: how the campaign type works
• Activecampaign as a brand repositioning campaign case study: mechanics and numbers
• Activecampaign as a product launch campaign case study: mechanics and numbers
• Activecampaign as a super bowl ad campaign case study: mechanics and numbers
• Acura and the product launch playbook: how the campaign type works
• Acura as a super bowl ad campaign case study: mechanics and numbers
• Acura's performance repositioning: how Honda's premium division returned to enthusiast-driver positioning after years of soft-luxury drift
• Acura: a holiday campaign campaign, broken down and benchmarked
• Adidas Yeezy / Kanye West breakup (October 2022): the $1.3B inventory and $540M loss from the largest celebrity-brand partnership in modern history
• Adidas's Bjorn Gulden turnaround: how a Puma poached CEO sold off the post-Yeezy inventory and restored brand momentum
• Adidas: a holiday campaign campaign, broken down and benchmarked
• Adobe 2024: how Firefly's commercially-safe AI strategy worked while the abandoned Figma acquisition cost $1 billion and forced strategic-direction reset
• Adobe Creative Cloud (2011-2015): the perpetual-to-subscription pivot that reshaped the design-software business model
• Adobe Creative Cloud and the brand repositioning playbook: how the campaign type works
• Adobe-Figma (2022-2023): the $20B design-software deal antitrust regulators stopped
• Affirm 2024: how Max Levchin's BNPL pioneer survived the 2021-2023 fintech crash, reached operating profitability, and integrated into Apple Pay as the long-awaited credibility milestone
• AG1 / Athletic Greens: how the daily greens supplement built a $1.2B brand on podcast advertising
• Age of Learning: a brand repositioning campaign, broken down and benchmarked
• Air France 2024: how Ben Smith executed multi-year recovery from pandemic, premium-cabin investment, and the structural French-flag-carrier strategic complexity
• Air France and the super bowl ad playbook: how the campaign type works
• Air France as a influencer partnership campaign case study: mechanics and numbers
• Air France: a holiday campaign campaign, broken down and benchmarked
• Air France: a product launch campaign, broken down and benchmarked
• Airbnb "Belong Anywhere": the rebrand that scaled with the company
• Airbnb (2020-2022): how an 80% revenue collapse in eight weeks became a $100B IPO eight months later
• Airbnb as a holiday campaign campaign case study: mechanics and numbers
• Airbnb Icons 2024: how Brian Chesky relaunched Experiences with Michelin chefs and Olympic athletes after Experiences quietly underperformed for nearly a decade
• Airbnb x Craigslist: the growth hack that borrowed a marketplace nobody owned
• Airbus as a brand repositioning campaign case study: mechanics and numbers
• Airtable and the super bowl ad playbook: how the campaign type works
• Airtable — No-Code Database Platform Built on PLG
• Airtable: a brand repositioning campaign, broken down and benchmarked
• Airtable: a product launch campaign, broken down and benchmarked
• Airtable: a user-generated content campaign, broken down and benchmarked
• Alaska Airlines and the brand repositioning playbook: how the campaign type works
• Alaska Airlines and the holiday campaign playbook: how the campaign type works
• Alaska Airlines and the influencer partnership playbook: how the campaign type works
• Alaska Airlines: a product launch campaign, broken down and benchmarked
• Alaska Airlines: a super bowl ad campaign, broken down and benchmarked
• Alaska Airlines: a user-generated content campaign, broken down and benchmarked
• Aldi and the product launch playbook: how the campaign type works
• Aldi as a influencer partnership campaign case study: mechanics and numbers
• Aldi UK 'Kevin the Carrot' Christmas campaign annual tradition
• Aldi US: how a German discount grocer built 2,400+ US stores and is now the fastest-growing major US grocer by leveraging the most extreme private-label model in retail
• Aldi: a super bowl ad campaign, broken down and benchmarked
• Alibaba 11.11 Singles Day (2009-2024): how a Chinese single-people anti-holiday became the world's largest shopping festival
• Allbirds (2021-2024): the sustainable-shoe DTC darling that IPO'd at $2B then needed a reverse stock split
• Allbirds 2024: how the sustainable-DTC pioneer abandoned sustainability-first positioning, reset toward athletic-footwear competitiveness, and entered the do-or-die phase of brand recovery
• Allbirds and the super bowl ad playbook: how the campaign type works
• Allbirds as a holiday campaign campaign case study: mechanics and numbers
• Allbirds as a user-generated content campaign case study: mechanics and numbers
• Allbirds Runner Collection: how the wool sneaker brand entered performance running
• Allbirds: the sustainability-led DTC brand that IPO'd at $4B and delisted four years later
• Allstate: a brand repositioning campaign, broken down and benchmarked
• Alphabet as a brand repositioning campaign case study: mechanics and numbers
• Always #LikeAGirl: how a Super Bowl ad turned a phrase into a movement
• Always: a influencer partnership campaign, broken down and benchmarked
• Aman Resorts 1988-2024: how Adrian Zecha's small-key boutique-resort founding philosophy survived three ownership changes, became a Doronin-led 36-property group with urban properties and a sub-brand, and stayed defined by the structural-scarcity model
• Aman Resorts and the holiday campaign playbook: how the campaign type works
• Aman Resorts and the influencer partnership playbook: how the campaign type works
• Aman Resorts: a super bowl ad campaign, broken down and benchmarked
• Amazon 'Alexa Loses Her Voice' Super Bowl 2018: the celebrity-filled ad that won Ad Meter
• Amazon Alexa (2014-2025): from category-creator to $25B-loss AI-overhaul subscription pivot
• Amazon and the influencer partnership playbook: how the campaign type works
• Amazon as a brand repositioning campaign case study: mechanics and numbers
• Amazon flywheel: the napkin sketch that built a $1.6 trillion company
• Amazon grocery (2017-2026): how the $13.7B Whole Foods bet, Amazon Fresh, Amazon Go, and Just Walk Out converged into a Whole Foods-centered strategy
• Amazon Haul (November 2024 launch): Amazon's ultra-low-price storefront response to Temu and Shein
• Amazon Music: a brand repositioning campaign, broken down and benchmarked
• Amazon Prime (2005-2025): how a $79 free-shipping subscription became a 200M+ member flywheel covering shipping, streaming, music, grocery, and more
• Amazon Prime Video Thursday Night Football (2022 onwards): $1B-per-year NFL deal as Prime acquisition flywheel
• Amazon Web Services (2006-2024): the $107B revenue cloud-infrastructure business that defined the category
• Amazon's Andy Jassy era: how the AWS founder pivoted Amazon's culture from growth-at-all-costs to profitability while expanding AI and advertising
• Amazon: a user-generated content campaign, broken down and benchmarked
• AMC Theatres as a brand repositioning campaign case study: mechanics and numbers
• AMC Theatres as a brand repositioning campaign case study: mechanics and numbers
• American Airlines and the holiday campaign playbook: how the campaign type works
• American Airlines as a brand repositioning campaign case study: mechanics and numbers
• American Airlines as a influencer partnership campaign case study: mechanics and numbers
• American Airlines: a product launch campaign, broken down and benchmarked
• American Airlines: a super bowl ad campaign, broken down and benchmarked
• American Express Small Business Saturday: the holiday campaign that became a US shopping holiday
• American Tower: a brand repositioning campaign, broken down and benchmarked
• Amgen 2024: how the biotech giant entered the $50+ billion GLP-1 obesity-treatment category with MariTide and pursued differentiation against Novo Nordisk and Eli Lilly
• Among Us as a holiday campaign campaign case study: mechanics and numbers
• Among Us: a product launch campaign, broken down and benchmarked
• Among Us: a user-generated content campaign, broken down and benchmarked
• Amwell and the brand repositioning playbook: how the campaign type works
• ANA and the influencer partnership playbook: how the campaign type works
• ANA and the product launch playbook: how the campaign type works
• ANA and the super bowl ad playbook: how the campaign type works
• ANA as a holiday campaign campaign case study: mechanics and numbers
• ANA as a user-generated content campaign case study: mechanics and numbers
• ANA: a brand repositioning campaign, broken down and benchmarked
• Anastasia Beverly Hills and the super bowl ad playbook: how the campaign type works
• Anastasia Beverly Hills as a user-generated content campaign case study: mechanics and numbers
• Anastasia Beverly Hills: a influencer partnership campaign, broken down and benchmarked
• Anastasia Beverly Hills: a product launch campaign, broken down and benchmarked
• Ancestry and the influencer partnership playbook: how the campaign type works
• Ancestry and the product launch playbook: how the campaign type works
• Ancestry as a holiday campaign campaign case study: mechanics and numbers
• Ancestrydna and the user-generated content playbook: how the campaign type works
• Ancestrydna as a brand repositioning campaign case study: mechanics and numbers
• Ancestrydna as a holiday campaign campaign case study: mechanics and numbers
• Ancestrydna: a influencer partnership campaign, broken down and benchmarked
• Ancestrydna: a super bowl ad campaign, broken down and benchmarked
• Anduril and the brand repositioning playbook: how the campaign type works
• Anthropic and Claude: how a safety-first AI lab built a category position alongside OpenAI
• Anthropic and the product launch playbook: how the campaign type works
• Anthropologie 2024: how the URBN-owned bohemian-luxury retailer navigated 30+ years of distinctive positioning, expansion through wedding (BHLDN) and home (Terrain), and recent customer-demographic concerns
• Anthropologie: a influencer partnership campaign, broken down and benchmarked
• Anthropologie: a product launch campaign, broken down and benchmarked
• Anthropologie: a super bowl ad campaign, broken down and benchmarked
• Anthropologie: a user-generated content campaign, broken down and benchmarked
• Apollo and the brand repositioning playbook: how the campaign type works
• Apple "Crazy Ones": the brand reset Apple ran 90 days from bankruptcy
• Apple 1984 Super Bowl Apple 1984 Super Bowl: how Ridley Scott directed Mac launch ad
• Apple and the product launch playbook: how the campaign type works
• Apple and the user-generated content playbook: how the campaign type works
• Apple App Store vs Epic Games (2020-2025): the multi-year antitrust fight over the 30% in-app-purchase commission
• Apple as a influencer partnership campaign case study: mechanics and numbers
• Apple Intelligence (2024-2025): how Apple's on-device AI strategy is rolling out alongside ChatGPT integration
• Apple Intelligence: how Apple positioned a year-late AI launch as 'AI for the rest of us' and bet on on-device privacy as differentiation
• Apple iPhone (2007-2024): the product category that has compounded across 42+ model generations and over 2.3 billion cumulative units
• Apple Misunderstood 2013: the holiday ad about a teenager who turns out to make a heartwarming video
• Apple Music and the influencer partnership playbook: how the campaign type works
• Apple Music as a brand repositioning campaign case study: mechanics and numbers
• Apple Music as a product launch campaign case study: mechanics and numbers
• Apple Music: a holiday campaign campaign, broken down and benchmarked
• Apple Music: a super bowl ad campaign, broken down and benchmarked
• Apple Pay (2014-2024): how Apple's NFC payment service grew to ~744 million active users and $268 billion in 2024 in-store sales
• Apple Tvplus and the influencer partnership playbook: how the campaign type works
• Apple Tvplus as a holiday campaign campaign case study: mechanics and numbers
• Apple Tvplus as a product launch campaign case study: mechanics and numbers
• Apple Tvplus: a super bowl ad campaign, broken down and benchmarked
• Apple Tvplus: a user-generated content campaign, broken down and benchmarked
• Apple Vision Pro (2024): the $3,499 mixed-reality headset and a category Apple could not crack on launch
• Apple Vision Pro (2024-2026): the $3,499 spatial-computing bet that has not produced the consumer adoption Apple projected
• Apple Vision Pro: how a $3,499 spatial-computing headset became Apple's first major launch in years to underperform internal expectations
• Apple “1984”: the ad that ran once and changed Super Bowl advertising forever
• Applied Materials and the brand repositioning playbook: how the campaign type works
• Aritzia 2024: how the Vancouver-based women's apparel brand built premium-positioning, expanded into the US to become its largest market, and continued elevated brand-equity through Wilfred, TNA, Babaton sub-brands
• Arm Holdings IPO (September 2023): the largest US tech IPO of 2023 and SoftBank's vindication for the 2016 take-private
• Arm: a brand repositioning campaign, broken down and benchmarked
• Arpa C as a product launch campaign case study: mechanics and numbers
• Arpa H and the product launch playbook: how the campaign type works
• Arpa I and the product launch playbook: how the campaign type works
• Asana 2024: how Dustin Moskovitz repositioned the work-management platform around AI Studio agents, navigated SMB customer-base challenges, and faced direct CEO ownership questions
• Asana and the product launch playbook: how the campaign type works
• Asana as a influencer partnership campaign case study: mechanics and numbers
• Asics 2024: how the Japanese running shoe brand executed multi-year strategic reset, captured Gen Z runners through GEL-NYC and other heritage models, and outperformed peers as running boom returned
• Asml as a brand repositioning campaign case study: mechanics and numbers
• Asos as a brand repositioning campaign case study: mechanics and numbers
• AT&T 2024: how John Stankey unwound the disastrous Time Warner / WarnerMedia acquisition and refocused AT&T on wireless and fiber after $40+ billion in destroyed value
• Athleta as a brand repositioning campaign case study: mechanics and numbers
• Athleta as a holiday campaign campaign case study: mechanics and numbers
• Athleta as a product launch campaign case study: mechanics and numbers
• Athleta as a super bowl ad campaign case study: mechanics and numbers
• Athleta: a user-generated content campaign, broken down and benchmarked
• Athletic Brewing and the product launch playbook: how the campaign type works
• Athletic Brewing as a holiday campaign campaign case study: mechanics and numbers
• Athletic Brewing as a influencer partnership campaign case study: mechanics and numbers
• Athletic Brewing: a brand repositioning campaign, broken down and benchmarked
• Athletic Brewing: a user-generated content campaign, broken down and benchmarked
• Atlassian (2002-Present): the bootstrapped Australian SaaS that scaled to $5B+ valuation with no sales team for 14 years
• Atlassian 2024: how the developer-tools company launched Rovo AI agents, ended Server product support, and continued the multi-year transition to cloud and enterprise
• Atlassian and the influencer partnership playbook: how the campaign type works
• Atlassian and the super bowl ad playbook: how the campaign type works
• ATT as a brand repositioning campaign case study: mechanics and numbers
• Audemars Piguet and the user-generated content playbook: how the campaign type works
• Audemars Piguet Royal Oak 1972: the luxury steel sports watch that saved the brand
• Audi 'Daughter' Super Bowl 2017: the gender pay equality ad that defined progressive brand advertising
• Audi and the product launch playbook: how the campaign type works
• Audi and the user-generated content playbook: how the campaign type works
• Audi as a holiday campaign campaign case study: mechanics and numbers
• Audi as a influencer partnership campaign case study: mechanics and numbers
• Audible and the brand repositioning playbook: how the campaign type works
• Audible and the holiday campaign playbook: how the campaign type works
• Audible and the product launch playbook: how the campaign type works
• Audible: a user-generated content campaign, broken down and benchmarked
• Augustinus Bader and the influencer partnership playbook: how the campaign type works
• Augustinus Bader and the user-generated content playbook: how the campaign type works
• Augustinus Bader as a product launch campaign case study: mechanics and numbers
• Augustinus Bader: a holiday campaign campaign, broken down and benchmarked
• Australian Open brand: how the Slam tournament has positioned through partnerships
• Australian Open: a product launch campaign, broken down and benchmarked
• Autodesk as a brand repositioning campaign case study: mechanics and numbers
• Avocado Mattress and the holiday campaign playbook: how the campaign type works
• Avocado Mattress and the user-generated content playbook: how the campaign type works
• Avocado Mattress as a product launch campaign case study: mechanics and numbers
• Avocado Mattress as a super bowl ad campaign case study: mechanics and numbers
• Avocado Mattress: a brand repositioning campaign, broken down and benchmarked
• Awara and the brand repositioning playbook: how the campaign type works
• Awara and the holiday campaign playbook: how the campaign type works
• Awara and the product launch playbook: how the campaign type works
• Awara and the user-generated content playbook: how the campaign type works
• Awara as a super bowl ad campaign case study: mechanics and numbers
• Awara: a influencer partnership campaign, broken down and benchmarked
• Away and the product launch playbook: how the campaign type works
• Away and the super bowl ad playbook: how the campaign type works
• Away and the user-generated content playbook: how the campaign type works
• Away as a holiday campaign campaign case study: mechanics and numbers
• Away: a brand repositioning campaign, broken down and benchmarked
• AWS: a brand repositioning campaign, broken down and benchmarked
• Axe rebranding 2016: how the brand pivoted from 'Axe Effect' to 'Find Your Magic'
• Babbel and the holiday campaign playbook: how the campaign type works
• Babbel and the user-generated content playbook: how the campaign type works
• Babbel as a product launch campaign case study: mechanics and numbers
• Babbel: a influencer partnership campaign, broken down and benchmarked
• Banana Republic and the holiday campaign playbook: how the campaign type works
• Banana Republic and the user-generated content playbook: how the campaign type works
• Banana Republic as a brand repositioning campaign case study: mechanics and numbers
• Banana Republic as a super bowl ad campaign case study: mechanics and numbers
• Banana Republic: a influencer partnership campaign, broken down and benchmarked
• Barclays: a brand repositioning campaign, broken down and benchmarked
• Barilla 'Italy in a Box': how the pasta brand built global heritage marketing
• Bark as a brand repositioning campaign case study: mechanics and numbers
• BarkBox — Monthly Pet Box Subscription Built a Pet-Lifestyle Brand
• Bass Pro Shops as a brand repositioning campaign case study: mechanics and numbers
• Beardbrand (Eric Bandholz) — YouTube-First DTC Built a Beard-Care Brand
• Beehiiv and the brand repositioning playbook: how the campaign type works
• Beehiiv and the holiday campaign playbook: how the campaign type works
• Beehiiv and the super bowl ad playbook: how the campaign type works
• Beehiiv as a product launch campaign case study: mechanics and numbers
• Beehiiv as a user-generated content campaign case study: mechanics and numbers
• Ben & Jerry's: how a Vermont ice cream shop built America's most politically outspoken consumer brand and kept doing it under Unilever ownership
• Berkshire Hathaway and the brand repositioning playbook: how the campaign type works
• Best Buy as a influencer partnership campaign case study: mechanics and numbers
• Best Buy as a user-generated content campaign case study: mechanics and numbers
• Best Buy Geek Squad: how the in-store tech support service differentiated Best Buy
• Best Buy Renew Blue (2012-2017): how Hubert Joly's price-matching plus services strategy beat Amazon at showrooming
• Best Buy's turnaround: how Hubert Joly's 'Renew Blue' plan kept big-box electronics retail alive against Amazon
• Best Buy: a brand repositioning campaign, broken down and benchmarked
• Betterhelp and the user-generated content playbook: how the campaign type works
• Betterhelp as a super bowl ad campaign case study: mechanics and numbers
• Betterhelp: a brand repositioning campaign, broken down and benchmarked
• Betterhelp: a holiday campaign campaign, broken down and benchmarked
• Betterhelp: a influencer partnership campaign, broken down and benchmarked
• Beyonce: a product launch campaign, broken down and benchmarked
• Beyond Meat (2019-2024): from the best-performing IPO of 2019 to a 99 percent stock decline
• Beyond Meat and the brand repositioning playbook: how the campaign type works
• Beyond Meat and the user-generated content playbook: how the campaign type works
• Beyond Meat Beyond Burger launch 2016: how the plant burger first appeared in grocery meat case
• Beyond Meat: a holiday campaign campaign, broken down and benchmarked
• Beyond Meat: a super bowl ad campaign, broken down and benchmarked
• Beyond Meat: how moving from the natural-foods aisle to the meat case created a category
• Biden and the brand repositioning playbook: how the campaign type works
• Bigcommerce and the influencer partnership playbook: how the campaign type works
• Bigcommerce and the product launch playbook: how the campaign type works
• Bigcommerce and the super bowl ad playbook: how the campaign type works
• Bigcommerce as a brand repositioning campaign case study: mechanics and numbers
• Bigcommerce as a holiday campaign campaign case study: mechanics and numbers
• Bigcommerce as a user-generated content campaign case study: mechanics and numbers
• Birchbox and the brand repositioning playbook: how the campaign type works
• Birchbox and the holiday campaign playbook: how the campaign type works
• Birchbox as a influencer partnership campaign case study: mechanics and numbers
• Birchbox: a super bowl ad campaign, broken down and benchmarked
• Birchbox: a user-generated content campaign, broken down and benchmarked
• Birchbox: how the beauty subscription pioneer defined the subscription box category
• Bird / Lime e-scooters (2017-2024): how venture-funded micromobility went from $1B unicorn in 8 months to Chapter 11
• Birkenstock: a brand repositioning campaign, broken down and benchmarked
• Bitcoin ETF as a brand repositioning campaign case study: mechanics and numbers
• Blackrock as a brand repositioning campaign case study: mechanics and numbers
• Blackstone and the brand repositioning playbook: how the campaign type works
• Block (2009-2024): how Square + Cash App + Afterpay built a fintech platform spanning merchants, consumers, and BNPL
• Bloomingdales and the brand repositioning playbook: how the campaign type works
• Blue Apron 2012-2024: the meal kit pioneer's complete trajectory from IPO to acquisition
• Blue Apron and the brand repositioning playbook: how the campaign type works
• Blue Apron and the influencer partnership playbook: how the campaign type works
• Blue Apron: a holiday campaign campaign, broken down and benchmarked
• Blue Apron: a user-generated content campaign, broken down and benchmarked
• Bluesky and the brand repositioning playbook: how the campaign type works
• BMW 2024: how Oliver Zipse's 'technology-openness' multi-powertrain strategy turned out structurally right while Mercedes-Benz and other premium peers reset EV-aggressive plans
• BMW and the product launch playbook: how the campaign type works
• BMW The Hire: the eight-film series with top directors that defined branded content
• BMW: a holiday campaign campaign, broken down and benchmarked
• BMW: a super bowl ad campaign, broken down and benchmarked
• Bnp Paribas and the brand repositioning playbook: how the campaign type works
• Bodyarmor and the brand repositioning playbook: how the campaign type works
• Boeing 2024: how a door plug blew off mid-flight, ended Dave Calhoun's tenure, and brought Kelly Ortberg from retirement to take over a company in continuous crisis since 2018
• Boeing 737 MAX (2018-2024): how MCAS flaws, two crashes, and a 20-month grounding became the defining corporate-safety cautionary case of the past decade
• Boeing 737 MAX: the engineering and brand crisis that killed 346 people and reset aviation regulation
• Boeing as a product launch campaign case study: mechanics and numbers
• Boll and Branch and the brand repositioning playbook: how the campaign type works
• Boll and Branch and the product launch playbook: how the campaign type works
• Boll and Branch as a super bowl ad campaign case study: mechanics and numbers
• Boll and Branch as a user-generated content campaign case study: mechanics and numbers
• Boll and Branch: a holiday campaign campaign, broken down and benchmarked
• Bombas and the brand repositioning playbook: how the campaign type works
• Bombas and the product launch playbook: how the campaign type works
• Bombas and the super bowl ad playbook: how the campaign type works
• Bombas and the user-generated content playbook: how the campaign type works
• Bombas as a influencer partnership campaign case study: mechanics and numbers
• Bombas: 100 million donated items, baked into the business model
• Bonobos and the holiday campaign playbook: how the campaign type works
• Bonobos and the influencer partnership playbook: how the campaign type works
• Bonobos as a product launch campaign case study: mechanics and numbers
• Bonobos as a super bowl ad campaign case study: mechanics and numbers
• Bonobos as a user-generated content campaign case study: mechanics and numbers
• Bonobos: a brand repositioning campaign, broken down and benchmarked
• Bonobos: the DTC menswear brand acquired by Walmart and quietly wound down
• Boohoo: a brand repositioning campaign, broken down and benchmarked
• Booking Com: a brand repositioning campaign, broken down and benchmarked
• Booking.com — Aggressive Paid Search Built the Largest Travel Booking Platform
• Bose QuietComfort: how the noise-cancellation headphones defined the premium audio category
• Boston Beer: a brand repositioning campaign, broken down and benchmarked
• BP: a brand repositioning campaign, broken down and benchmarked
• Breeze Airways as a product launch campaign case study: mechanics and numbers
• Breitling and the brand repositioning playbook: how the campaign type works
• Brian Balfour & Reforge: how cohort-based education for senior practitioners became a venture-scale business
• Bristol Myers Squibb and the brand repositioning playbook: how the campaign type works
• Broadcom 2024: how Hock Tan's $69 billion VMware acquisition produced massive immediate price increases, $1 trillion market cap, and the most-watched cost-cutting integration in software history
• Brooklinen and the product launch playbook: how the campaign type works
• Brooklinen as a influencer partnership campaign case study: mechanics and numbers
• Brooklinen — Kickstarter to $200M+ Bedding Brand
• Brooklinen: a brand repositioning campaign, broken down and benchmarked
• Brooklinen: a holiday campaign campaign, broken down and benchmarked
• Brooklinen: how a Kickstarter-funded DTC bedding brand reached $100M+ in revenue
• Brooklyn Bedding and the user-generated content playbook: how the campaign type works
• Brooklyn Bedding as a holiday campaign campaign case study: mechanics and numbers
• Brooklyn Bedding as a influencer partnership campaign case study: mechanics and numbers
• Brooklyn Bedding as a product launch campaign case study: mechanics and numbers
• Brooklyn Bedding as a super bowl ad campaign case study: mechanics and numbers
• Brooklyn Bedding: a brand repositioning campaign, broken down and benchmarked
• Brooks Brothers and the super bowl ad playbook: how the campaign type works
• Brooks Brothers and the user-generated content playbook: how the campaign type works
• Brooks Brothers as a influencer partnership campaign case study: mechanics and numbers
• Brooks Brothers: a holiday campaign campaign, broken down and benchmarked
• Bud Light "Whassup": the catchphrase that ate the late 1990s
• Bud Light / Dylan Mulvaney (2023): the influencer-marketing partnership that lost America's best-selling beer its #1 position
• Bud Light: a influencer partnership campaign, broken down and benchmarked
• Budweiser Clydesdales: the Super Bowl tradition that's run for nearly 40 years
• Buffy and the brand repositioning playbook: how the campaign type works
• Buffy and the influencer partnership playbook: how the campaign type works
• Buffy: a product launch campaign, broken down and benchmarked
• Buffy: a super bowl ad campaign, broken down and benchmarked
• Buffy: a user-generated content campaign, broken down and benchmarked
• Build a Bear and the brand repositioning playbook: how the campaign type works
• Bulgari: a brand repositioning campaign, broken down and benchmarked
• Bumble: the dating app that made women message first
• Burberry 2024: Jonathan Akeroyd out, Joshua Schulman in — the FTSE-listed luxury house resets after FY24 operating profit fell 36% to £418M
• Burger King "Moldy Whopper": the ad that showed a fast-food burger decomposing
• Burger King "Proud Whopper": the rainbow-wrapped sandwich that delivered a message
• Burger King "Subservient Chicken": the 2004 viral site that defined early digital marketing
• Burger King "Whopper Detour": the campaign that sold Whoppers from inside McDonald's parking lots
• Burlington and the brand repositioning playbook: how the campaign type works
• Burrow (2016-2024): the modular DTC sofa brand that solved the shipping problem and was acquired by Havenly
• Bvlgari and the brand repositioning playbook: how the campaign type works
• Bvlgari as a holiday campaign campaign case study: mechanics and numbers
• Bvlgari as a user-generated content campaign case study: mechanics and numbers
• Bvlgari: a influencer partnership campaign, broken down and benchmarked
• BYD 2024: how the Chinese automaker passed Tesla in global BEV sales, expanded into Europe and Latin America, and became the structural leader of the EV transition
• ByteDance / TikTok 2017-2026: the algorithmic platform that built a global audience and then ran into the geopolitical wall
• Cadbury 'Eyebrows' 2009: the surreal UK ad that won Cannes Lions Grand Prix
• Cadbury “Gorilla” 2007: 90 seconds of joy and the recovery of a wounded brand
• Cadillac as a holiday campaign campaign case study: mechanics and numbers
• Cadillac's EV-portfolio pivot: Lyriq (2022), Celestiq ($340K+ starting), and Escalade IQ ($130K+ starting) under GM's Ultium platform
• Cadillac: a product launch campaign, broken down and benchmarked
• Calendly and the influencer partnership playbook: how the campaign type works
• Calendly and the product launch playbook: how the campaign type works
• Calendly and the user-generated content playbook: how the campaign type works
• Calendly as a brand repositioning campaign case study: mechanics and numbers
• Calendly: the scheduling tool that turned every shared link into a marketing channel
• Call of Duty as a holiday campaign campaign case study: mechanics and numbers
• Call of Duty as a product launch campaign case study: mechanics and numbers
• Call of Duty as a user-generated content campaign case study: mechanics and numbers
• Call of Duty: a brand repositioning campaign, broken down and benchmarked
• Call of Duty: a influencer partnership campaign, broken down and benchmarked
• Callaway and the brand repositioning playbook: how the campaign type works
• Calm and the brand repositioning playbook: how the campaign type works
• Calm and the holiday campaign playbook: how the campaign type works
• Calm and the product launch playbook: how the campaign type works
• Calm as a influencer partnership campaign case study: mechanics and numbers
• Calm — Meditation Subscription Built a Mental-Wellness Unicorn
• Calm: a super bowl ad campaign, broken down and benchmarked
• Calm: a user-generated content campaign, broken down and benchmarked
• Calvin Klein and the holiday campaign playbook: how the campaign type works
• Calvin Klein and the user-generated content playbook: how the campaign type works
• Calvin Klein as a super bowl ad campaign case study: mechanics and numbers
• Calvin Klein's Spring 2024 Jeremy Allen White campaign — launched January 4, 2024, generated $74M in media impact value and a 30% week-over-week underwear sales lift
• Calvin Klein: a influencer partnership campaign, broken down and benchmarked
• Cameo as a brand repositioning campaign case study: mechanics and numbers
• Cameo as a influencer partnership campaign case study: mechanics and numbers
• Cameo as a product launch campaign case study: mechanics and numbers
• Cameo: a super bowl ad campaign, broken down and benchmarked
• Cameo: a user-generated content campaign, broken down and benchmarked
• Campbells: a brand repositioning campaign, broken down and benchmarked
• Canadian National as a brand repositioning campaign case study: mechanics and numbers
• Canadian Pacific Kansas City and the brand repositioning playbook: how the campaign type works
• Cann and the product launch playbook: how the campaign type works
• Cann as a holiday campaign campaign case study: mechanics and numbers
• Cann as a influencer partnership campaign case study: mechanics and numbers
• Cann as a super bowl ad campaign case study: mechanics and numbers
• Cann as a user-generated content campaign case study: mechanics and numbers
• Cann: a brand repositioning campaign, broken down and benchmarked
• Canon and the brand repositioning playbook: how the campaign type works
• Canopy Growth as a brand repositioning campaign case study: mechanics and numbers
• Canva and the super bowl ad playbook: how the campaign type works
• Canva as a user-generated content campaign case study: mechanics and numbers
• Canva: a holiday campaign campaign, broken down and benchmarked
• Canva: a influencer partnership campaign, broken down and benchmarked
• Canva: a product launch campaign, broken down and benchmarked
• Canva: how design democratization built a $26 billion company without enterprise sales
• Capgemini WindSight IQ: turning an America's Cup sponsorship into B2B pipeline
• Capital One closes $35.3B all-stock acquisition of Discover (announced Feb 2024, closed May 2025): the largest US credit-card-issuer merger and a direct play at payment-network scale
• Capital One — Paid Search Pioneer with Offline Conversion Innovation
• Carlyle as a brand repositioning campaign case study: mechanics and numbers
• Cartier and the super bowl ad playbook: how the campaign type works
• Cartier: a influencer partnership campaign, broken down and benchmarked
• Carvana: the online used-car company that nearly went bankrupt before it recovered
• Cash App and the influencer partnership playbook: how the campaign type works
• Cash App and the product launch playbook: how the campaign type works
• Cash App as a user-generated content campaign case study: mechanics and numbers
• Cash App: how Block turned a P2P payments app into a participatory event
• Casper as a influencer partnership campaign case study: mechanics and numbers
• Casper Sleep (2014-2021): from $1.1B unicorn DTC mattress brand to $339M take-private at 70% discount to IPO price
• Casper: a brand repositioning campaign, broken down and benchmarked
• Casper: a product launch campaign, broken down and benchmarked
• Casper: a super bowl ad campaign, broken down and benchmarked
• Caterpillar: a brand repositioning campaign, broken down and benchmarked
• Cathay Pacific and the product launch playbook: how the campaign type works
• Cathay Pacific as a influencer partnership campaign case study: mechanics and numbers
• Cathay Pacific as a super bowl ad campaign case study: mechanics and numbers
• Cathay Pacific: a holiday campaign campaign, broken down and benchmarked
• CAVA (2006-2024): the Mediterranean fast-casual category creator that IPO'd 99% above its filing price and built toward 1,000+ stores
• Cava: a brand repositioning campaign, broken down and benchmarked
• Cdc as a brand repositioning campaign case study: mechanics and numbers
• Celsius (2004-2024): how a small fitness-focused energy drink built billion-dollar revenue and PepsiCo distribution
• Celsius and the holiday campaign playbook: how the campaign type works
• Celsius and the super bowl ad playbook: how the campaign type works
• Celsius: a user-generated content campaign, broken down and benchmarked
• Cerave and the influencer partnership playbook: how the campaign type works
• Chanel 2023-2024: $19.7B in revenue (up 14.6%), $6.4B operating profit, and the December 2024 appointment of Matthieu Blazy as fourth artistic director
• Chanel as a user-generated content campaign case study: mechanics and numbers
• Chanel: a holiday campaign campaign, broken down and benchmarked
• Chanel: a influencer partnership campaign, broken down and benchmarked
• Character AI: a brand repositioning campaign, broken down and benchmarked
• Charlotte Tilbury and the brand repositioning playbook: how the campaign type works
• Charlotte Tilbury and the super bowl ad playbook: how the campaign type works
• Charlotte Tilbury and the user-generated content playbook: how the campaign type works
• Charlotte Tilbury: a holiday campaign campaign, broken down and benchmarked
• Charlotte Tilbury: a influencer partnership campaign, broken down and benchmarked
• Charlotte Tilbury: a product launch campaign, broken down and benchmarked
• Chase Chase Sapphire Reserve effect: how the 2016 launch reshaped credit card category
• ChatGPT (November 2022 onwards): the consumer-AI launch that became the fastest-growing application in history
• Chegg and the brand repositioning playbook: how the campaign type works
• Chess Com as a product launch campaign case study: mechanics and numbers
• Chevrolet as a holiday campaign campaign case study: mechanics and numbers
• Chevrolet as a influencer partnership campaign case study: mechanics and numbers
• Chevrolet: a product launch campaign, broken down and benchmarked
• Chevrolet: a super bowl ad campaign, broken down and benchmarked
• Chevrolet: a user-generated content campaign, broken down and benchmarked
• Chevron and the brand repositioning playbook: how the campaign type works
• Chewy and the product launch playbook: how the campaign type works
• Chewy as a brand repositioning campaign case study: mechanics and numbers
• Chewy: how customer service became the moat against Amazon
• Chime and the brand repositioning playbook: how the campaign type works
• Chime — Mass-Market Mobile Banking Built One of the Largest Neobanks
• China consumer brand emergence (2010s-2020s): how Anta, Li-Ning, Pop Mart, Heytea, and others took share from global incumbents
• Chipotle GuacDance — Branded Hashtag Challenge Drove Record Guacamole Sales
• Chipotle's 2024 transition: how Scott Boatwright stepped into Brian Niccol's role as CEO without disrupting one of QSR's best operating stories
• Chipotle: a influencer partnership campaign, broken down and benchmarked
• Chipotle: the brand that survived multi-state food-safety outbreaks (and rebuilt over years)
• Chips Act: a product launch campaign, broken down and benchmarked
• Chobani (2005-2024): how Hamdi Ulukaya turned a closed Kraft yogurt factory into a $2B+ Greek yogurt category leader
• Chobani and the holiday campaign playbook: how the campaign type works
• Chobani and the influencer partnership playbook: how the campaign type works
• Chobani as a super bowl ad campaign case study: mechanics and numbers
• Christian Dior 2023: the January 11 leadership reshuffle that moved Pietro Beccari to Louis Vuitton and put Delphine Arnault as Dior CEO
• Chubb as a brand repositioning campaign case study: mechanics and numbers
• Chubbies' Brand Pivot
• Cigna as a brand repositioning campaign case study: mechanics and numbers
• Cinemark and the brand repositioning playbook: how the campaign type works
• Cisco Meraki: how the cloud-managed networking acquisition refocused Cisco
• Citigroup 2024: how Jane Fraser executed the largest US-bank restructuring in decades, eliminated 5 management layers, and continued the multi-year simplification of one of the most-complex global banks
• Clickup as a influencer partnership campaign case study: mechanics and numbers
• Clickup: a super bowl ad campaign, broken down and benchmarked
• Cliff Bar and the super bowl ad playbook: how the campaign type works
• Cliff Bar as a product launch campaign case study: mechanics and numbers
• Cliff Bar: a influencer partnership campaign, broken down and benchmarked
• Clorox and the brand repositioning playbook: how the campaign type works
• Clubhouse: how invite-only audio became a $4B unicorn and then almost nothing
• Coach 2017-2024: the Tabby bag-led brand reset under Tapestry, the FTC-blocked Capri Holdings merger (October 2024), and the Joshua Schulman path to Burberry
• Coca-Cola 2023-2024: how the world's largest beverage brand sustained pricing power, launched Y3000 with AI, and out-grew Pepsi through inflation
• Coca-Cola and the super bowl ad playbook: how the campaign type works
• Coca-Cola as a user-generated content campaign case study: mechanics and numbers
• Coca-Cola Holidays Are Coming: the Christmas truck campaign that became cultural tradition
• Coca-Cola Share a Coke: how 150 names on bottles reversed a long consumption decline
• Coca-Cola Zero Sugar (2017 reformulation): the brand-positioning move that produced sustained double-digit growth
• Coca-Cola: a influencer partnership campaign, broken down and benchmarked
• Coca-Cola: a product launch campaign, broken down and benchmarked
• Coca-Cola: a product launch campaign, broken down and benchmarked
• Coda and the brand repositioning playbook: how the campaign type works
• Coda: a holiday campaign campaign, broken down and benchmarked
• Coda: a influencer partnership campaign, broken down and benchmarked
• Coda: a product launch campaign, broken down and benchmarked
• Coda: a user-generated content campaign, broken down and benchmarked
• Cohere and the brand repositioning playbook: how the campaign type works
• Coinbase and the brand repositioning playbook: how the campaign type works
• Coinbase as a influencer partnership campaign case study: mechanics and numbers
• Coinbase as a product launch campaign case study: mechanics and numbers
• Coinbase: a holiday campaign campaign, broken down and benchmarked
• Coinbase: a product launch campaign, broken down and benchmarked
• Coinbase: a super bowl ad campaign, broken down and benchmarked
• Coinbase: a user-generated content campaign, broken down and benchmarked
• Coke Zero: a product launch campaign, broken down and benchmarked
• Colgate Palmolive and the brand repositioning playbook: how the campaign type works
• Confluence as a product launch campaign case study: mechanics and numbers
• Confluence: a brand repositioning campaign, broken down and benchmarked
• Confluence: a holiday campaign campaign, broken down and benchmarked
• Confluence: a influencer partnership campaign, broken down and benchmarked
• Confluence: a super bowl ad campaign, broken down and benchmarked
• Confluence: a user-generated content campaign, broken down and benchmarked
• Conocophillips: a brand repositioning campaign, broken down and benchmarked
• Contigo: a brand repositioning campaign, broken down and benchmarked
• Coors as a brand repositioning campaign case study: mechanics and numbers
• Costco and the holiday campaign playbook: how the campaign type works
• Costco and the product launch playbook: how the campaign type works
• Costco as a influencer partnership campaign case study: mechanics and numbers
• Costco as a super bowl ad campaign case study: mechanics and numbers
• Costco Kirkland Signature (1995-2024): how the private-label brand became a $90 billion revenue powerhouse representing ~30% of Costco sales
• Costco's premium-positioning warehouse model: how a member-based bulk retailer built a $400 billion market cap by maintaining razor-thin margins and selling almost nothing on impulse
• Costco: the warehouse retailer whose customers pay annually for the privilege of shopping
• Coursera and the brand repositioning playbook: how the campaign type works
• Coursera and the holiday campaign playbook: how the campaign type works
• Coursera: a influencer partnership campaign, broken down and benchmarked
• Coursera: a product launch campaign, broken down and benchmarked
• Coursera: a super bowl ad campaign, broken down and benchmarked
• Cozy Earth and the user-generated content playbook: how the campaign type works
• Cozy Earth as a holiday campaign campaign case study: mechanics and numbers
• Cozy Earth as a influencer partnership campaign case study: mechanics and numbers
• Cozy Earth as a product launch campaign case study: mechanics and numbers
• Cozy Earth as a super bowl ad campaign case study: mechanics and numbers
• Cozy Earth: a brand repositioning campaign, broken down and benchmarked
• Craft brewery consolidation (2011-2024): AB InBev’s acquisition strategy and the divestiture-to-Tilray exit
• Crate and Barrel and the user-generated content playbook: how the campaign type works
• Crate and Barrel as a influencer partnership campaign case study: mechanics and numbers
• Crate and Barrel: a brand repositioning campaign, broken down and benchmarked
• Crate and Barrel: a holiday campaign campaign, broken down and benchmarked
• Credit Karma as a brand repositioning campaign case study: mechanics and numbers
• Credit Suisse as a brand repositioning campaign case study: mechanics and numbers
• Crocs (2018-2024): how a fashion-punchline brand became a $4B revenue cult lifestyle icon
• Crocs: a influencer partnership campaign, broken down and benchmarked
• CrowdStrike (2011-2024): from cloud-native cybersecurity SaaS leader to the largest IT outage in history
• Crowdstrike: a brand repositioning campaign, broken down and benchmarked
• Crumbl Cookies — TikTok-Powered Franchise Scaled to 1,000+ Locations
• Crumbl Cookies: a product launch campaign, broken down and benchmarked
• Csx and the brand repositioning playbook: how the campaign type works
• Curology and the user-generated content playbook: how the campaign type works
• Curology as a holiday campaign campaign case study: mechanics and numbers
• Curology: a influencer partnership campaign, broken down and benchmarked
• Curology: a product launch campaign, broken down and benchmarked
• Curology: a super bowl ad campaign, broken down and benchmarked
• Cursor (Anysphere): the AI-native code editor that went from launch to $2B ARR in three years
• CVS and the brand repositioning playbook: how the campaign type works
• CVS and the holiday campaign playbook: how the campaign type works
• CVS and the user-generated content playbook: how the campaign type works
• CVS Health 2024: how Karen Lynch faced board pressure, restructured operations, closed 900 stores, and ended with David Joyner as CEO mid-year
• CVS: a super bowl ad campaign, broken down and benchmarked
• Cyberark: a brand repositioning campaign, broken down and benchmarked
• Daily Harvest — Frozen Smoothies and Functional Meals Built a DTC Subscription
• Daniel Wellington: how $15,000 built a $220M watch brand on Instagram (and then the arbitrage closed)
• Darpa: a brand repositioning campaign, broken down and benchmarked
• Databricks: a brand repositioning campaign, broken down and benchmarked
• Datadog (2010-2024): how a cloud-monitoring SaaS company built the defining observability platform
• Datadog (2010-2024): how a cloud-monitoring SaaS company built the defining observability platform
• Datadog 2024: how the observability category leader scaled to $2.5+ billion run-rate revenue, added LLM Observability, and continues outgrowing Splunk and New Relic at scale
• Deere: a brand repositioning campaign, broken down and benchmarked
• Delta and the brand repositioning playbook: how the campaign type works
• Delta and the super bowl ad playbook: how the campaign type works
• Delta as a product launch campaign case study: mechanics and numbers
• Delta: a user-generated content campaign, broken down and benchmarked
• Depop and the brand repositioning playbook: how the campaign type works
• Depop and the super bowl ad playbook: how the campaign type works
• Depop as a holiday campaign campaign case study: mechanics and numbers
• Depop as a user-generated content campaign case study: mechanics and numbers
• Devon Energy: a brand repositioning campaign, broken down and benchmarked
• Dhl and the brand repositioning playbook: how the campaign type works
• Dicks Sporting Goods and the brand repositioning playbook: how the campaign type works
• Dior and the holiday campaign playbook: how the campaign type works
• Dior as a user-generated content campaign case study: mechanics and numbers
• Dior: a product launch campaign, broken down and benchmarked
• Dior: a super bowl ad campaign, broken down and benchmarked
• Directv: a brand repositioning campaign, broken down and benchmarked
• Discord (2015-2024): how a gaming-chat tool evolved into a broader community platform with $600M+ subscription revenue
• Discord as a brand repositioning campaign case study: mechanics and numbers
• Discord as a influencer partnership campaign case study: mechanics and numbers
• Discord as a super bowl ad campaign case study: mechanics and numbers
• Discord as a user-generated content campaign case study: mechanics and numbers
• Discord: how a TeamSpeak alternative for gamers became the default community platform for everything from crypto to study groups
• Discord: the gaming voice-chat app that became a general-purpose community platform
• Dish Network and the brand repositioning playbook: how the campaign type works
• Disney acquires 21st Century Fox: how a $71B media mega-deal reshaped the streaming wars and what it actually delivered
• Disney and the user-generated content playbook: how the campaign type works
• Disney World: a brand repositioning campaign, broken down and benchmarked
• Disney's Bob Iger return: how the company's longest-serving CEO came back to fix the Chapek tenure and rebuild a profitable streaming business
• Disney+ / Hulu / ESPN bundle (2024): how Disney built a streaming bundle to defend against churn
• Disney+: the streaming launch that hit 10 million sign-ups in 24 hours
• Disney: a holiday campaign campaign, broken down and benchmarked
• Disneyland: a influencer partnership campaign, broken down and benchmarked
• Disneyplus and the brand repositioning playbook: how the campaign type works
• Disneyplus and the holiday campaign playbook: how the campaign type works
• Disneyplus as a product launch campaign case study: mechanics and numbers
• Disneyplus as a super bowl ad campaign case study: mechanics and numbers
• Disneyplus as a user-generated content campaign case study: mechanics and numbers
• Disneyplus: a influencer partnership campaign, broken down and benchmarked
• Dollar General: a brand repositioning campaign, broken down and benchmarked
• Dollar Shave Club and the super bowl ad playbook: how the campaign type works
• Dollar Shave Club as a influencer partnership campaign case study: mechanics and numbers
• Dollar Shave Club as a user-generated content campaign case study: mechanics and numbers
• Dollar Shave Club: a $4,500 video that built a $1 billion company
• Dollar Shave Club: a brand repositioning campaign, broken down and benchmarked
• Dollar Shave Club: a holiday campaign campaign, broken down and benchmarked
• Dollar Shave Club: a product launch campaign, broken down and benchmarked
• Domino's Pizza Tracker: how a struggling pizza chain rebuilt itself as a technology company that happens to sell pizza
• Domino's Pizza Tracker: the order-status feature that became core brand strategy
• Domino's Pizza Turnaround: the campaign that admitted the product was bad
• DoorDash (2013-2020): how the third-mover in food delivery became the US category leader and IPO'd 86% above pricing
• DoorDash 2024: how Tony Xu's company became GAAP profitable, crossed $80 billion in GOV, expanded into grocery, retail, and advertising while leaving Uber Eats behind in US food delivery
• DoorDash advertising platform (2023-2024): how the food-delivery platform built a retail-media business on top of marketplace economics
• Doordash and the product launch playbook: how the campaign type works
• Doordash and the super bowl ad playbook: how the campaign type works
• Doordash as a holiday campaign campaign case study: mechanics and numbers
• Doordash as a user-generated content campaign case study: mechanics and numbers
• DoorDash DashPass (2018-2024): how the $9.99/month subscription built recurring revenue across food, grocery, and convenience
• Doordash: a influencer partnership campaign, broken down and benchmarked
• Dove "Real Beauty": the purpose campaign that lasted 20 years
• Dr Squatch and the product launch playbook: how the campaign type works
• Dr. Squatch: the soap brand that scaled $5M to $100M+ on one anchor video
• Drake as a influencer partnership campaign case study: mechanics and numbers
• Drift and the brand repositioning playbook: how the campaign type works
• Drift and the holiday campaign playbook: how the campaign type works
• Drift and the super bowl ad playbook: how the campaign type works
• Drift: a influencer partnership campaign, broken down and benchmarked
• Drift: a product launch campaign, broken down and benchmarked
• Drift: the B2B SaaS company that built a category instead of competing in one
• Dropbox: how a 500MB referral bonus took the company from 100K to 4M users
• Drunk Elephant: a brand repositioning campaign, broken down and benchmarked
• Drunk Elephant: a super bowl ad campaign, broken down and benchmarked
• Drunk Elephant: the “Suspicious 6” ingredient list that built a $845M Shiseido acquisition
• Duolingo / Duo the owl (2021-2024): how a language-learning app built one of the top-followed brand accounts on TikTok
• Duolingo and the super bowl ad playbook: how the campaign type works
• Duolingo as a holiday campaign campaign case study: mechanics and numbers
• Duolingo Max (March 2023): how a language-learning app launched one of the first major GPT-4-powered consumer products
• Duolingo TikTok: how one Social Media Coordinator built a 5M-follower account
• Duolingo's TikTok — Mascot as Marketing
• Duolingo: a brand repositioning campaign, broken down and benchmarked
• Duolingo: a influencer partnership campaign, broken down and benchmarked
• Dyson 2024: Hanno Kirner replaces Roland Krueger as CEO (February 2024), then announces ~1,000 UK job cuts in July, with further Singapore layoffs in October
• Dyson Supersonic 2016: how the $400 hair dryer disrupted the hair care category
• e.l.f. Beauty — Mass-Market Beauty Reborn Through TikTok
• Eaton: a brand repositioning campaign, broken down and benchmarked
• Ebay and the super bowl ad playbook: how the campaign type works
• Ebay and the user-generated content playbook: how the campaign type works
• Ebay as a brand repositioning campaign case study: mechanics and numbers
• Ebay as a holiday campaign campaign case study: mechanics and numbers
• Ebay as a product launch campaign case study: mechanics and numbers
• Eight Sleep and the product launch playbook: how the campaign type works
• Elastic and the brand repositioning playbook: how the campaign type works
• Elevance Health and the brand repositioning playbook: how the campaign type works
• Elevenlabs: a brand repositioning campaign, broken down and benchmarked
• Eloqua and the brand repositioning playbook: how the campaign type works
• Eloqua and the super bowl ad playbook: how the campaign type works
• Eloqua as a holiday campaign campaign case study: mechanics and numbers
• Eloqua: a influencer partnership campaign, broken down and benchmarked
• Eloqua: a product launch campaign, broken down and benchmarked
• Eloqua: a user-generated content campaign, broken down and benchmarked
• Emerson and the brand repositioning playbook: how the campaign type works
• Emirates as a brand repositioning campaign case study: mechanics and numbers
• Emirates: a user-generated content campaign, broken down and benchmarked
• Endeavor and the brand repositioning playbook: how the campaign type works
• Eog Resources and the brand repositioning playbook: how the campaign type works
• Equifax 2017: the data breach that exposed 147 million Americans and then mishandled the response
• Equinox as a influencer partnership campaign case study: mechanics and numbers
• Equinox as a user-generated content campaign case study: mechanics and numbers
• Equinox: a holiday campaign campaign, broken down and benchmarked
• Equinox: a product launch campaign, broken down and benchmarked
• Equinox: a super bowl ad campaign, broken down and benchmarked
• Estée Lauder 2024-2025: a $100 billion market-cap meltdown and the CEO transition built around resetting the China bet
• Ethereum ETF and the brand repositioning playbook: how the campaign type works
• Etsy as a brand repositioning campaign case study: mechanics and numbers
• Etsy: a holiday campaign campaign, broken down and benchmarked
• Etsy: a influencer partnership campaign, broken down and benchmarked
• Etsy: a product launch campaign, broken down and benchmarked
• Etsy: a user-generated content campaign, broken down and benchmarked
• Etsy: the marketplace that turned millions of crafters into business owners
• Expedia and the brand repositioning playbook: how the campaign type works
• Exxonmobil and the brand repositioning playbook: how the campaign type works
• Fabfitfun and the holiday campaign playbook: how the campaign type works
• Fabfitfun and the super bowl ad playbook: how the campaign type works
• Fabfitfun and the user-generated content playbook: how the campaign type works
• Fabfitfun as a influencer partnership campaign case study: mechanics and numbers
• Fabfitfun: a brand repositioning campaign, broken down and benchmarked
• Facebook Marketplace and the super bowl ad playbook: how the campaign type works
• Facebook Marketplace as a holiday campaign campaign case study: mechanics and numbers
• Facebook Marketplace as a influencer partnership campaign case study: mechanics and numbers
• Facebook Marketplace as a user-generated content campaign case study: mechanics and numbers
• Facebook Marketplace: a product launch campaign, broken down and benchmarked
• Factor and the brand repositioning playbook: how the campaign type works
• Farmers Insurance as a brand repositioning campaign case study: mechanics and numbers
• Fastly and the brand repositioning playbook: how the campaign type works
• FedEx 2022-2026: how Network 2.0 and the FedEx Freight spin-off reset a logistics giant
• Fenty Beauty and the brand repositioning playbook: how the campaign type works
• Fenty Beauty as a super bowl ad campaign case study: mechanics and numbers
• Fenty Beauty as a user-generated content campaign case study: mechanics and numbers
• Fenty Beauty: a holiday campaign campaign, broken down and benchmarked
• Fenty Beauty: how 40 launch shades changed an entire category
• Ferrari 2024: €6.68B revenue (up 11.8%), 13,752 units shipped, 28.3% operating margin, and a non-automotive CEO (Benedetto Vigna, from STMicroelectronics)
• Fidelity and the brand repositioning playbook: how the campaign type works
• Figma as a brand repositioning campaign case study: mechanics and numbers
• Figma as a holiday campaign campaign case study: mechanics and numbers
• Figma as a influencer partnership campaign case study: mechanics and numbers
• Figma as a super bowl ad campaign case study: mechanics and numbers
• Figma as a user-generated content campaign case study: mechanics and numbers
• Figma Config 2024: how the design platform repositioned after the blocked Adobe acquisition
• Figma design systems and enterprise adoption (2016-2025): from designer-only tool to 95% of Fortune 500
• Figma: a product launch campaign, broken down and benchmarked
• Figma: how a browser-based design tool beat Adobe (and then almost got bought by them)
• First Republic Bank to JPMorgan Chase (May 1, 2023): the largest US bank failure since 2008
• Flo Health (2015-2024): the period-tracking app that built 100+ million users, settled an FTC privacy complaint, and faced sustained data-sharing scrutiny
• Food delivery consolidation (2020-2024): Uber Eats acquires Postmates; Just Eat Takeaway buys then sells Grubhub; the surviving three-player market
• Foot Locker as a brand repositioning campaign case study: mechanics and numbers
• Ford as a product launch campaign case study: mechanics and numbers
• Ford F 150 Lightning and the brand repositioning playbook: how the campaign type works
• Ford F 150 Lightning and the product launch playbook: how the campaign type works
• Ford F 150 Lightning as a influencer partnership campaign case study: mechanics and numbers
• Ford F 150 Lightning: a user-generated content campaign, broken down and benchmarked
• Ford Mustang Mach E as a product launch campaign case study: mechanics and numbers
• Ford's EV strategy reset: how the legacy automaker delayed EV plans, took $5+ billion in EV losses, and pivoted toward hybrid alongside reduced electric ambitions
• Ford: a holiday campaign campaign, broken down and benchmarked
• Ford: a influencer partnership campaign, broken down and benchmarked
• Ford: a user-generated content campaign, broken down and benchmarked
• Fortinet: a brand repositioning campaign, broken down and benchmarked
• Fortnite (Epic Games) — Free-to-Play and IP Collaborations Built the Largest Gaming Phenomenon
• Fortnite and the brand repositioning playbook: how the campaign type works
• Fortnite and the product launch playbook: how the campaign type works
• Fortnite as a holiday campaign campaign case study: mechanics and numbers
• Fortnite as a super bowl ad campaign case study: mechanics and numbers
• Fortnite as a user-generated content campaign case study: mechanics and numbers
• Fortnite: a influencer partnership campaign, broken down and benchmarked
• Four Seasons as a influencer partnership campaign case study: mechanics and numbers
• Four Seasons as a super bowl ad campaign case study: mechanics and numbers
• Four Seasons: a holiday campaign campaign, broken down and benchmarked
• Four Seasons: a product launch campaign, broken down and benchmarked
• Free People and the super bowl ad playbook: how the campaign type works
• Free People — User-Generated Content Campaign Case Study
• Free People: a brand repositioning campaign, broken down and benchmarked
• Free People: a influencer partnership campaign, broken down and benchmarked
• French Open: a product launch campaign, broken down and benchmarked
• Freshworks and the brand repositioning playbook: how the campaign type works
• Frontier Airlines as a brand repositioning campaign case study: mechanics and numbers
• Frontier and the holiday campaign playbook: how the campaign type works
• Frontier and the user-generated content playbook: how the campaign type works
• Frontier: a product launch campaign, broken down and benchmarked
• Frontier: a super bowl ad campaign, broken down and benchmarked
• FTX: how a $32 billion crypto exchange collapsed in 10 days
• FTX: how Sam Bankman-Fried's $32 billion crypto exchange collapsed in 10 days and what marketing missteps amplified the fall
• Function of Beauty and the influencer partnership playbook: how the campaign type works
• Function of Beauty and the user-generated content playbook: how the campaign type works
• Function of Beauty — Mass-Personalization Built a DTC Beauty Brand
• GameStop 2021: the Reddit-driven short squeeze, the Robinhood halt, and what it meant for brand and market structure
• Gamestop as a brand repositioning campaign case study: mechanics and numbers
• Gap and the brand repositioning playbook: how the campaign type works
• Gap and the super bowl ad playbook: how the campaign type works
• Gap and the user-generated content playbook: how the campaign type works
• Gap as a product launch campaign case study: mechanics and numbers
• Gap: a holiday campaign campaign, broken down and benchmarked
• Gap: a influencer partnership campaign, broken down and benchmarked
• Garmin and the brand repositioning playbook: how the campaign type works
• Gatorade (1965-Present): the 63% share leader of US sports drinks and the portfolio strategy defending against BodyArmor and Powerade
• Gatorade: a brand repositioning campaign, broken down and benchmarked
• Ge and the brand repositioning playbook: how the campaign type works
• Geico as a brand repositioning campaign case study: mechanics and numbers
• GEICO — $2B+ Annual TV + Paid Search Built Insurance Category Dominance
• Genesis as a product launch campaign case study: mechanics and numbers
• Github as a influencer partnership campaign case study: mechanics and numbers
• Github as a super bowl ad campaign case study: mechanics and numbers
• Github as a user-generated content campaign case study: mechanics and numbers
• GitHub Copilot 2021-2026: Microsoft's first big AI product and the category Cursor reframed against
• Github: a holiday campaign campaign, broken down and benchmarked
• Gitlab and the brand repositioning playbook: how the campaign type works
• Gitlab and the super bowl ad playbook: how the campaign type works
• Gitlab as a influencer partnership campaign case study: mechanics and numbers
• Gitlab: a holiday campaign campaign, broken down and benchmarked
• Gitlab: a user-generated content campaign, broken down and benchmarked
• Giving Tuesday and the product launch playbook: how the campaign type works
• Glossier and the brand repositioning playbook: how the campaign type works
• Glossier as a influencer partnership campaign case study: mechanics and numbers
• Glossier as a user-generated content campaign case study: mechanics and numbers
• Glossier Milky Jelly Cleanser launch 2014: how Into the Gloss spawned a DTC beauty brand
• Glossier: a super bowl ad campaign, broken down and benchmarked
• Glossier: how a beauty blog became a $1.8 billion brand
• GM 2024: how Mary Barra shut down the Cruise robotaxi business after $10 billion in losses and reset the EV strategy alongside Ford
• Gmc and the influencer partnership playbook: how the campaign type works
• Gmc as a brand repositioning campaign case study: mechanics and numbers
• Gmc as a super bowl ad campaign case study: mechanics and numbers
• Gmc: a holiday campaign campaign, broken down and benchmarked
• Gmc: a user-generated content campaign, broken down and benchmarked
• Goatx and the brand repositioning playbook: how the campaign type works
• Goatx and the influencer partnership playbook: how the campaign type works
• Goatx and the product launch playbook: how the campaign type works
• Goatx as a holiday campaign campaign case study: mechanics and numbers
• Goatx: a super bowl ad campaign, broken down and benchmarked
• Goldman Sachs 2022-2026: the consumer-banking retreat and the refocus on Asset and Wealth Management
• Gong — ABM + Thought Leadership Built a $7B B2B SaaS
• Goodrx and the holiday campaign playbook: how the campaign type works
• Goodrx and the super bowl ad playbook: how the campaign type works
• Goodrx and the user-generated content playbook: how the campaign type works
• Google AI Overviews: how the search incumbent rebranded SGE and integrated generative AI into the product that funds the entire company
• Google and the product launch playbook: how the campaign type works
• Google as a holiday campaign campaign case study: mechanics and numbers
• Google as a super bowl ad campaign case study: mechanics and numbers
• Google Cloud: a brand repositioning campaign, broken down and benchmarked
• Google Gemini and the product launch playbook: how the campaign type works
• GoPro: the camera company whose customers were its marketing department
• Grammy Awards and the product launch playbook: how the campaign type works
• Grubhub as a brand repositioning campaign case study: mechanics and numbers
• Gucci and the user-generated content playbook: how the campaign type works
• Gucci as a influencer partnership campaign case study: mechanics and numbers
• Gucci's two-year creative-director reset that didn't take: Alessandro Michele out (November 2022), Sabato De Sarno in (January 2023), De Sarno out (February 6, 2025)
• Gucci: a holiday campaign campaign, broken down and benchmarked
• Gucci: a product launch campaign, broken down and benchmarked
• Gucci: a super bowl ad campaign, broken down and benchmarked
• Gymshark (2012-2024): the UK garage brand that built a $1.5B activewear business through fitness creators
• Gymshark: how free product to fitness creators built a £1 billion brand
• Halliburton: a brand repositioning campaign, broken down and benchmarked
• Halo Top and the product launch playbook: how the campaign type works
• Halo Top as a holiday campaign campaign case study: mechanics and numbers
• Halo Top as a influencer partnership campaign case study: mechanics and numbers
• Halo Top: a brand repositioning campaign, broken down and benchmarked
• Halo Top: a user-generated content campaign, broken down and benchmarked
• Harrys and the holiday campaign playbook: how the campaign type works
• Harrys and the super bowl ad playbook: how the campaign type works
• Harrys and the user-generated content playbook: how the campaign type works
• Harrys as a product launch campaign case study: mechanics and numbers
• Hasbro: a brand repositioning campaign, broken down and benchmarked
• Hashicorp and the brand repositioning playbook: how the campaign type works
• Headspace and the holiday campaign playbook: how the campaign type works
• Headspace and the influencer partnership playbook: how the campaign type works
• Headspace and the super bowl ad playbook: how the campaign type works
• Headspace as a brand repositioning campaign case study: mechanics and numbers
• Headspace — Meditation as Subscription Media
• Headspace: a user-generated content campaign, broken down and benchmarked
• Heineken 2023: €36.4B revenue, the August 2023 Russia exit completed for €1, and a -24.6% operating profit hit
• Heinz Verified: how Kraft Heinz used consumer love to recruit B2B distributors
• Helix as a influencer partnership campaign case study: mechanics and numbers
• Helix as a product launch campaign case study: mechanics and numbers
• Helix as a super bowl ad campaign case study: mechanics and numbers
• Helix: a brand repositioning campaign, broken down and benchmarked
• Helix: a holiday campaign campaign, broken down and benchmarked
• Helix: a user-generated content campaign, broken down and benchmarked
• Hellofresh and the super bowl ad playbook: how the campaign type works
• Hellofresh as a brand repositioning campaign case study: mechanics and numbers
• Hellofresh as a influencer partnership campaign case study: mechanics and numbers
• Hellofresh as a product launch campaign case study: mechanics and numbers
• Hellofresh as a user-generated content campaign case study: mechanics and numbers
• Hermes as a holiday campaign campaign case study: mechanics and numbers
• Hermes: a super bowl ad campaign, broken down and benchmarked
• Hermès International: €15.2B revenue in 2024 (up 13% reported / 14.7% constant FX), 40.5% recurring operating margin, €12B restated net cash position
• Hers and the product launch playbook: how the campaign type works
• Hers as a brand repositioning campaign case study: mechanics and numbers
• Hers as a holiday campaign campaign case study: mechanics and numbers
• Hers as a super bowl ad campaign case study: mechanics and numbers
• Hers as a user-generated content campaign case study: mechanics and numbers
• Hersheys and the brand repositioning playbook: how the campaign type works
• Hilton and the influencer partnership playbook: how the campaign type works
• Hilton as a holiday campaign campaign case study: mechanics and numbers
• Hilton Worldwide: Blackstone's $26B 2007 LBO, the December 2013 $2.35B IPO (largest hotel IPO ever), and Chris Nassetta's 17+ year CEO tenure
• Hilton: a product launch campaign, broken down and benchmarked
• Hilton: a user-generated content campaign, broken down and benchmarked
• Hims & Hers — DTC Healthcare at Scale
• Hims & Hers: the telehealth brand that made men talk about hair loss and ED on Instagram
• Hims as a brand repositioning campaign case study: mechanics and numbers
• Hims as a holiday campaign campaign case study: mechanics and numbers
• Hims as a product launch campaign case study: mechanics and numbers
• Hims as a user-generated content campaign case study: mechanics and numbers
• Hims Hers: a brand repositioning campaign, broken down and benchmarked
• Hims: a super bowl ad campaign, broken down and benchmarked
• Hippo and the brand repositioning playbook: how the campaign type works
• Hm as a brand repositioning campaign case study: mechanics and numbers
• Hoka and the brand repositioning playbook: how the campaign type works
• Home Chef: a brand repositioning campaign, broken down and benchmarked
• Home Chef: a holiday campaign campaign, broken down and benchmarked
• Home Chef: a influencer partnership campaign, broken down and benchmarked
• Home Chef: a super bowl ad campaign, broken down and benchmarked
• Home Chef: a user-generated content campaign, broken down and benchmarked
• Home Depot 2022-2024: how the SRS Distribution acquisition signaled the Pro-customer pivot
• Home Depot and the user-generated content playbook: how the campaign type works
• Home Depot as a holiday campaign campaign case study: mechanics and numbers
• Home Depot: a influencer partnership campaign, broken down and benchmarked
• Home Depot: a super bowl ad campaign, broken down and benchmarked
• Honda "Cog": the two-minute Rube Goldberg ad that defined product-led advertising
• Honda and the product launch playbook: how the campaign type works
• Honda as a influencer partnership campaign case study: mechanics and numbers
• Honda-Nissan 2024: how Japan's second and third largest automakers announced merger discussions in December 2024 as China competition threatened both companies
• Honda: a holiday campaign campaign, broken down and benchmarked
• Honda: a user-generated content campaign, broken down and benchmarked
• Honeywell: a brand repositioning campaign, broken down and benchmarked
• Hormel as a brand repositioning campaign case study: mechanics and numbers
• Hotels Com: a brand repositioning campaign, broken down and benchmarked
• Hotmail 1996: the email signature that invented viral growth marketing
• How a brand repositioning campaign works, with ABB as the example
• How a brand repositioning campaign works, with Alo Yoga as the example
• How a brand repositioning campaign works, with Amazon as the example
• How a brand repositioning campaign works, with AMD as the example
• How a brand repositioning campaign works, with Among Us as the example
• How a brand repositioning campaign works, with Ancestry as the example
• How a brand repositioning campaign works, with Anheuser Busch as the example
• How a brand repositioning campaign works, with Apple as the example
• How a brand repositioning campaign works, with Apple Tvplus as the example
• How a brand repositioning campaign works, with Astra Space as the example
• How a brand repositioning campaign works, with Audemars Piguet as the example
• How a brand repositioning campaign works, with Audi as the example
• How a brand repositioning campaign works, with Augustinus Bader as the example
• How a brand repositioning campaign works, with Babbel as the example
• How a brand repositioning campaign works, with Bank of America as the example
• How a brand repositioning campaign works, with Bjs as the example
• How a brand repositioning campaign works, with Block as the example
• How a brand repositioning campaign works, with Blue Origin as the example
• How a brand repositioning campaign works, with Boeing as the example
• How a brand repositioning campaign works, with Brooks Brothers as the example
• How a brand repositioning campaign works, with Byjus as the example
• How a brand repositioning campaign works, with CAA as the example
• How a brand repositioning campaign works, with Canva as the example
• How a brand repositioning campaign works, with Cartier as the example
• How a brand repositioning campaign works, with Cash App as the example
• How a brand repositioning campaign works, with Cathay Pacific as the example
• How a brand repositioning campaign works, with Cedar Point as the example
• How a brand repositioning campaign works, with Celsius as the example
• How a brand repositioning campaign works, with Centene as the example
• How a brand repositioning campaign works, with Charles Schwab as the example
• How a brand repositioning campaign works, with Charter as the example
• How a brand repositioning campaign works, with Chevrolet as the example
• How a brand repositioning campaign works, with Chobani as the example
• How a brand repositioning campaign works, with Circle as the example
• How a brand repositioning campaign works, with Clickup as the example
• How a brand repositioning campaign works, with Cliff Bar as the example
• How a brand repositioning campaign works, with Cloudflare as the example
• How a brand repositioning campaign works, with Club Med as the example
• How a brand repositioning campaign works, with Comcast as the example
• How a brand repositioning campaign works, with Conagra as the example
• How a brand repositioning campaign works, with Crispr Therapeutics as the example
• How a brand repositioning campaign works, with Crocs as the example
• How a brand repositioning campaign works, with Crown Castle as the example
• How a brand repositioning campaign works, with Curology as the example
• How a brand repositioning campaign works, with Dell as the example
• How a brand repositioning campaign works, with Deutsche Bank as the example
• How a brand repositioning campaign works, with Dexcom as the example
• How a brand repositioning campaign works, with Dillards as the example
• How a brand repositioning campaign works, with Docusign as the example
• How a brand repositioning campaign works, with Domestic as the example
• How a brand repositioning campaign works, with Dominos as the example
• How a brand repositioning campaign works, with Dove as the example
• How a brand repositioning campaign works, with Equinox as the example
• How a brand repositioning campaign works, with Facebook Marketplace as the example
• How a brand repositioning campaign works, with Fage as the example
• How a brand repositioning campaign works, with Fda as the example
• How a brand repositioning campaign works, with First Republic Bank as the example
• How a brand repositioning campaign works, with Formula One as the example
• How a brand repositioning campaign works, with Four Seasons as the example
• How a brand repositioning campaign works, with Framer as the example
• How a brand repositioning campaign works, with Frontier as the example
• How a brand repositioning campaign works, with Function of Beauty as the example
• How a brand repositioning campaign works, with General Mills as the example
• How a brand repositioning campaign works, with Gilead as the example
• How a brand repositioning campaign works, with Github as the example
• How a brand repositioning campaign works, with Goodrx as the example
• How a brand repositioning campaign works, with Harrys as the example
• How a brand repositioning campaign works, with Hawaiian Airlines as the example
• How a brand repositioning campaign works, with Huda Beauty as the example
• How a brand repositioning campaign works, with Hyatt as the example
• How a brand repositioning campaign works, with Hydro Flask as the example
• How a brand repositioning campaign works, with Hydroflask as the example
• How a brand repositioning campaign works, with Impossible Foods as the example
• How a brand repositioning campaign works, with Jbs as the example
• How a brand repositioning campaign works, with Khan Academy as the example
• How a brand repositioning campaign works, with Klarna as the example
• How a brand repositioning campaign works, with Kohls as the example
• How a brand repositioning campaign works, with Kroger as the example
• How a brand repositioning campaign works, with Kylie Cosmetics as the example
• How a brand repositioning campaign works, with Lacoste as the example
• How a brand repositioning campaign works, with League of Legends as the example
• How a brand repositioning campaign works, with Lee as the example
• How a brand repositioning campaign works, with Lexus as the example
• How a brand repositioning campaign works, with Lidl as the example
• How a brand repositioning campaign works, with Linktree as the example
• How a brand repositioning campaign works, with Liquid Iv as the example
• How a brand repositioning campaign works, with Lowes as the example
• How a brand repositioning campaign works, with Lucid as the example
• How a brand repositioning campaign works, with Lyft as the example
• How a brand repositioning campaign works, with Marley Spoon as the example
• How a brand repositioning campaign works, with Mars as the example
• How a brand repositioning campaign works, with Max as the example
• How a brand repositioning campaign works, with Mazda as the example
• How a brand repositioning campaign works, with Midjourney as the example
• How a brand repositioning campaign works, with Mistral as the example
• How a brand repositioning campaign works, with Mlb Lockout as the example
• How a brand repositioning campaign works, with Morgan Stanley as the example
• How a brand repositioning campaign works, with Morphe as the example
• How a brand repositioning campaign works, with Mural as the example
• How a brand repositioning campaign works, with Myfitnesspal as the example
• How a brand repositioning campaign works, with Nasa as the example
• How a brand repositioning campaign works, with Native Deodorant as the example
• How a brand repositioning campaign works, with New Balance as the example
• How a brand repositioning campaign works, with Occidental as the example
• How a brand repositioning campaign works, with Old Dominion Freight as the example
• How a brand repositioning campaign works, with On Running as the example
• How a brand repositioning campaign works, with Owala as the example
• How a brand repositioning campaign works, with Papa Johns as the example
• How a brand repositioning campaign works, with Pardot as the example
• How a brand repositioning campaign works, with Perplexity as the example
• How a brand repositioning campaign works, with Petco as the example
• How a brand repositioning campaign works, with Petmd as the example
• How a brand repositioning campaign works, with Philips as the example
• How a brand repositioning campaign works, with Pinterest as the example
• How a brand repositioning campaign works, with Plaid as the example
• How a brand repositioning campaign works, with Pottery Barn as the example
• How a brand repositioning campaign works, with Purple as the example
• How a brand repositioning campaign works, with Purple Carrot as the example
• How a brand repositioning campaign works, with Quaker Oats as the example
• How a brand repositioning campaign works, with Qualcomm as the example
• How a brand repositioning campaign works, with Recess as the example
• How a brand repositioning campaign works, with Rei as the example
• How a brand repositioning campaign works, with Rivian as the example
• How a brand repositioning campaign works, with Rocket Lab as the example
• How a brand repositioning campaign works, with Rockwell Automation as the example
• How a brand repositioning campaign works, with Rosetta Stone as the example
• How a brand repositioning campaign works, with Ross as the example
• How a brand repositioning campaign works, with Saatva as the example
• How a brand repositioning campaign works, with Sag Aftra Strike as the example
• How a brand repositioning campaign works, with Schneider Electric as the example
• How a brand repositioning campaign works, with Siemens as the example
• How a brand repositioning campaign works, with Six Flags as the example
• How a brand repositioning campaign works, with Sony Music as the example
• How a brand repositioning campaign works, with Soundcloud as the example
• How a brand repositioning campaign works, with Spirit as the example
• How a brand repositioning campaign works, with Splunk as the example
• How a brand repositioning campaign works, with Square as the example
• How a brand repositioning campaign works, with Starlink as the example
• How a brand repositioning campaign works, with Sun Basket as the example
• How a brand repositioning campaign works, with Sweetgreen as the example
• How a brand repositioning campaign works, with Taco Bell as the example
• How a brand repositioning campaign works, with Tag Heuer as the example
• How a brand repositioning campaign works, with Talkspace as the example
• How a brand repositioning campaign works, with Tatcha as the example
• How a brand repositioning campaign works, with Ticketmaster as the example
• How a brand repositioning campaign works, with Tommy Hilfiger as the example
• How a brand repositioning campaign works, with Trello as the example
• How a brand repositioning campaign works, with Trunk Club as the example
• How a brand repositioning campaign works, with Tuft and Needle as the example
• How a brand repositioning campaign works, with Ufc as the example
• How a brand repositioning campaign works, with Usaa as the example
• How a brand repositioning campaign works, with Vanguard as the example
• How a brand repositioning campaign works, with Venmo as the example
• How a brand repositioning campaign works, with Volkswagen as the example
• How a brand repositioning campaign works, with Wag as the example
• How a brand repositioning campaign works, with West Elm as the example
• How a brand repositioning campaign works, with Williams Sonoma as the example
• How a brand repositioning campaign works, with Wk Kellogg as the example
• How a brand repositioning campaign works, with Xai as the example
• How a brand repositioning campaign works, with Youtube as the example
• How a brand repositioning campaign works, with Zwift as the example
• How a holiday campaign campaign works, with Activecampaign as the example
• How a holiday campaign campaign works, with Airtable as the example
• How a holiday campaign campaign works, with Amazon as the example
• How a holiday campaign campaign works, with Anastasia Beverly Hills as the example
• How a holiday campaign campaign works, with Anthropologie as the example
• How a holiday campaign campaign works, with Asana as the example
• How a holiday campaign campaign works, with Atlassian as the example
• How a holiday campaign campaign works, with Audemars Piguet as the example
• How a holiday campaign campaign works, with Best Buy as the example
• How a holiday campaign campaign works, with Bombas as the example
• How a holiday campaign campaign works, with Buffy as the example
• How a holiday campaign campaign works, with Calendly as the example
• How a holiday campaign campaign works, with Cameo as the example
• How a holiday campaign campaign works, with Cartier as the example
• How a holiday campaign campaign works, with Cash App as the example
• How a holiday campaign campaign works, with Casper as the example
• How a holiday campaign campaign works, with Clickup as the example
• How a holiday campaign campaign works, with Cliff Bar as the example
• How a holiday campaign campaign works, with Delta as the example
• How a holiday campaign campaign works, with Discord as the example
• How a holiday campaign campaign works, with Drunk Elephant as the example
• How a holiday campaign campaign works, with Emirates as the example
• How a holiday campaign campaign works, with Ford F 150 Lightning as the example
• How a holiday campaign campaign works, with Free People as the example
• How a holiday campaign campaign works, with Function of Beauty as the example
• How a holiday campaign campaign works, with Glossier as the example
• How a holiday campaign campaign works, with Hellofresh as the example
• How a holiday campaign campaign works, with Hubspot as the example
• How a holiday campaign campaign works, with Jetblue as the example
• How a holiday campaign campaign works, with Kind Snacks as the example
• How a holiday campaign campaign works, with Kkw Beauty as the example
• How a holiday campaign campaign works, with Klaviyo as the example
• How a holiday campaign campaign works, with Lincoln as the example
• How a holiday campaign campaign works, with Liquid Death as the example
• How a holiday campaign campaign works, with Mango Languages as the example
• How a holiday campaign campaign works, with Marriott as the example
• How a holiday campaign campaign works, with Mercari as the example
• How a holiday campaign campaign works, with Meta as the example
• How a holiday campaign campaign works, with Minecraft as the example
• How a holiday campaign campaign works, with Mirror as the example
• How a holiday campaign campaign works, with Mondaycom as the example
• How a holiday campaign campaign works, with Morphe as the example
• How a holiday campaign campaign works, with Netflix as the example
• How a holiday campaign campaign works, with Nike as the example
• How a holiday campaign campaign works, with Omega as the example
• How a holiday campaign campaign works, with Peacock as the example
• How a holiday campaign campaign works, with Plaid as the example
• How a holiday campaign campaign works, with Quest Nutrition as the example
• How a holiday campaign campaign works, with Quora as the example
• How a holiday campaign campaign works, with Rei as the example
• How a holiday campaign campaign works, with Ro as the example
• How a holiday campaign campaign works, with Rolex as the example
• How a holiday campaign campaign works, with Rxbar as the example
• How a holiday campaign campaign works, with Saatva as the example
• How a holiday campaign campaign works, with Spotify as the example
• How a holiday campaign campaign works, with Square as the example
• How a holiday campaign campaign works, with Squarespace as the example
• How a holiday campaign campaign works, with Stitch Fix as the example
• How a holiday campaign campaign works, with Stripe as the example
• How a holiday campaign campaign works, with Substack as the example
• How a holiday campaign campaign works, with Sun Basket as the example
• How a holiday campaign campaign works, with Talkspace as the example
• How a holiday campaign campaign works, with Tiktok as the example
• How a holiday campaign campaign works, with Tommy Hilfiger as the example
• How a holiday campaign campaign works, with Trello as the example
• How a holiday campaign campaign works, with Trunk Club as the example
• How a holiday campaign campaign works, with Twitch as the example
• How a holiday campaign campaign works, with Ulta as the example
• How a holiday campaign campaign works, with United as the example
• How a holiday campaign campaign works, with Urban Outfitters as the example
• How a holiday campaign campaign works, with Vimeo as the example
• How a holiday campaign campaign works, with Warby Parker as the example
• How a holiday campaign campaign works, with Webflow as the example
• How a holiday campaign campaign works, with West Elm as the example
• How a holiday campaign campaign works, with Wix as the example
• How a holiday campaign campaign works, with Woebot as the example
• How a holiday campaign campaign works, with Yeti as the example
• How a influencer partnership campaign works, with 23andme as the example
• How a influencer partnership campaign works, with Acura as the example
• How a influencer partnership campaign works, with Airbnb as the example
• How a influencer partnership campaign works, with Airtable as the example
• How a influencer partnership campaign works, with Allbirds as the example
• How a influencer partnership campaign works, with Among Us as the example
• How a influencer partnership campaign works, with Athleta as the example
• How a influencer partnership campaign works, with Audemars Piguet as the example
• How a influencer partnership campaign works, with Audible as the example
• How a influencer partnership campaign works, with Avocado Mattress as the example
• How a influencer partnership campaign works, with Away as the example
• How a influencer partnership campaign works, with Beehiiv as the example
• How a influencer partnership campaign works, with Beyonce as the example
• How a influencer partnership campaign works, with Beyond Meat as the example
• How a influencer partnership campaign works, with Boll and Branch as the example
• How a influencer partnership campaign works, with Cadillac as the example
• How a influencer partnership campaign works, with Celsius as the example
• How a influencer partnership campaign works, with CVS as the example
• How a influencer partnership campaign works, with Delta as the example
• How a influencer partnership campaign works, with Depop as the example
• How a influencer partnership campaign works, with Dior as the example
• How a influencer partnership campaign works, with Disney as the example
• How a influencer partnership campaign works, with Dove as the example
• How a influencer partnership campaign works, with Drunk Elephant as the example
• How a influencer partnership campaign works, with Ebay as the example
• How a influencer partnership campaign works, with Emirates as the example
• How a influencer partnership campaign works, with Fenty Beauty as the example
• How a influencer partnership campaign works, with Frontier as the example
• How a influencer partnership campaign works, with Goodrx as the example
• How a influencer partnership campaign works, with Google as the example
• How a influencer partnership campaign works, with Harrys as the example
• How a influencer partnership campaign works, with Hermes as the example
• How a influencer partnership campaign works, with Hers as the example
• How a influencer partnership campaign works, with Hims as the example
• How a influencer partnership campaign works, with Hu Kitchen as the example
• How a influencer partnership campaign works, with Huda Beauty as the example
• How a influencer partnership campaign works, with Hugo Boss as the example
• How a influencer partnership campaign works, with Impossible Foods as the example
• How a influencer partnership campaign works, with Jetblue as the example
• How a influencer partnership campaign works, with Kkw Beauty as the example
• How a influencer partnership campaign works, with Klaviyo as the example
• How a influencer partnership campaign works, with Kroger as the example
• How a influencer partnership campaign works, with Kylie Cosmetics as the example
• How a influencer partnership campaign works, with Lacoste as the example
• How a influencer partnership campaign works, with Larabar as the example
• How a influencer partnership campaign works, with League of Legends as the example
• How a influencer partnership campaign works, with Lee as the example
• How a influencer partnership campaign works, with Levis as the example
• How a influencer partnership campaign works, with Linear as the example
• How a influencer partnership campaign works, with Marriott as the example
• How a influencer partnership campaign works, with Masterclass as the example
• How a influencer partnership campaign works, with McDonald's as the example
• How a influencer partnership campaign works, with Memrise as the example
• How a influencer partnership campaign works, with Minecraft as the example
• How a influencer partnership campaign works, with Mondaycom as the example
• How a influencer partnership campaign works, with Morphe as the example
• How a influencer partnership campaign works, with Native Deodorant as the example
• How a influencer partnership campaign works, with Netflix as the example
• How a influencer partnership campaign works, with Omega as the example
• How a influencer partnership campaign works, with Pardot as the example
• How a influencer partnership campaign works, with Pepsi as the example
• How a influencer partnership campaign works, with Pinterest as the example
• How a influencer partnership campaign works, with Polestar as the example
• How a influencer partnership campaign works, with Poppi as the example
• How a influencer partnership campaign works, with Porsche Taycan as the example
• How a influencer partnership campaign works, with Poshmark as the example
• How a influencer partnership campaign works, with Qatar Airways as the example
• How a influencer partnership campaign works, with Rare Beauty as the example
• How a influencer partnership campaign works, with Rei as the example
• How a influencer partnership campaign works, with Robinhood as the example
• How a influencer partnership campaign works, with Saatva as the example
• How a influencer partnership campaign works, with Salesforce as the example
• How a influencer partnership campaign works, with Shopify as the example
• How a influencer partnership campaign works, with Stitch Fix as the example
• How a influencer partnership campaign works, with Stripe as the example
• How a influencer partnership campaign works, with Tag Heuer as the example
• How a influencer partnership campaign works, with Tatcha as the example
• How a influencer partnership campaign works, with Tesla as the example
• How a influencer partnership campaign works, with Tiktok as the example
• How a influencer partnership campaign works, with Tuft and Needle as the example
• How a influencer partnership campaign works, with Urban Outfitters as the example
• How a influencer partnership campaign works, with Walmart as the example
• How a influencer partnership campaign works, with Warby Parker as the example
• How a influencer partnership campaign works, with Wix as the example
• How a product launch campaign works, with Airbnb as the example
• How a product launch campaign works, with Alibaba as the example
• How a product launch campaign works, with Aman Resorts as the example
• How a product launch campaign works, with Amazon as the example
• How a product launch campaign works, with Amazon as the example
• How a product launch campaign works, with Ancestrydna as the example
• How a product launch campaign works, with Arpa E as the example
• How a product launch campaign works, with Atlassian as the example
• How a product launch campaign works, with Banana Republic as the example
• How a product launch campaign works, with Betterhelp as the example
• How a product launch campaign works, with Black Friday as the example
• How a product launch campaign works, with Boeing Starliner as the example
• How a product launch campaign works, with Boll Branch as the example
• How a product launch campaign works, with Brooks Brothers as the example
• How a product launch campaign works, with Bvlgari as the example
• How a product launch campaign works, with Calvin Klein as the example
• How a product launch campaign works, with Cartier as the example
• How a product launch campaign works, with Celsius as the example
• How a product launch campaign works, with Chanel as the example
• How a product launch campaign works, with Chipotle as the example
• How a product launch campaign works, with Chobani as the example
• How a product launch campaign works, with Clickup as the example
• How a product launch campaign works, with Cmt Music Awards as the example
• How a product launch campaign works, with Crate and Barrel as the example
• How a product launch campaign works, with CVS as the example
• How a product launch campaign works, with Cyber Monday as the example
• How a product launch campaign works, with Depop as the example
• How a product launch campaign works, with Discord as the example
• How a product launch campaign works, with Disney as the example
• How a product launch campaign works, with Doge as the example
• How a product launch campaign works, with Domino as the example
• How a product launch campaign works, with Drunk Elephant as the example
• How a product launch campaign works, with Duolingo as the example
• How a product launch campaign works, with Eli Lilly as the example
• How a product launch campaign works, with Emirates as the example
• How a product launch campaign works, with Emmys as the example
• How a product launch campaign works, with Fabfitfun as the example
• How a product launch campaign works, with Fenty Beauty as the example
• How a product launch campaign works, with Free People as the example
• How a product launch campaign works, with Function of Beauty as the example
• How a product launch campaign works, with Github as the example
• How a product launch campaign works, with Gitlab as the example
• How a product launch campaign works, with Gmc as the example
• How a product launch campaign works, with Goodrx as the example
• How a product launch campaign works, with Headspace as the example
• How a product launch campaign works, with Hermes as the example
• How a product launch campaign works, with Home Chef as the example
• How a product launch campaign works, with Home Depot as the example
• How a product launch campaign works, with Hubspot as the example
• How a product launch campaign works, with Hugo Boss as the example
• How a product launch campaign works, with Hydro Flask as the example
• How a product launch campaign works, with Kind Snacks as the example
• How a product launch campaign works, with Klaviyo as the example
• How a product launch campaign works, with Kylie Cosmetics as the example
• How a product launch campaign works, with Lacoste as the example
• How a product launch campaign works, with Larabar as the example
• How a product launch campaign works, with Loom as the example
• How a product launch campaign works, with Lululemon as the example
• How a product launch campaign works, with Mango Languages as the example
• How a product launch campaign works, with Marketo as the example
• How a product launch campaign works, with Marriott as the example
• How a product launch campaign works, with Masterclass as the example
• How a product launch campaign works, with Mazda as the example
• How a product launch campaign works, with McDonald's as the example
• How a product launch campaign works, with Memrise as the example
• How a product launch campaign works, with Meta Llama as the example
• How a product launch campaign works, with Minecraft as the example
• How a product launch campaign works, with Mondaycom as the example
• How a product launch campaign works, with Old Navy as the example
• How a product launch campaign works, with Olipop as the example
• How a product launch campaign works, with Openai as the example
• How a product launch campaign works, with Oscars as the example
• How a product launch campaign works, with Oura Ring as the example
• How a product launch campaign works, with Paris Olympics as the example
• How a product launch campaign works, with Patreon as the example
• How a product launch campaign works, with Pepsi as the example
• How a product launch campaign works, with Qatar Airways as the example
• How a product launch campaign works, with Rare Beauty as the example
• How a product launch campaign works, with Red Bull as the example
• How a product launch campaign works, with Restoration Hardware as the example
• How a product launch campaign works, with Rite Aid as the example
• How a product launch campaign works, with Rxbar as the example
• How a product launch campaign works, with Saatva as the example
• How a product launch campaign works, with Soulcycle as the example
• How a product launch campaign works, with Soundcloud as the example
• How a product launch campaign works, with Starbucks as the example
• How a product launch campaign works, with Stripe as the example
• How a product launch campaign works, with Subaru as the example
• How a product launch campaign works, with Tag Heuer as the example
• How a product launch campaign works, with Talkspace as the example
• How a product launch campaign works, with Target as the example
• How a product launch campaign works, with Tidal as the example
• How a product launch campaign works, with Tiffany and Co as the example
• How a product launch campaign works, with Tommy Hilfiger as the example
• How a product launch campaign works, with Trello as the example
• How a product launch campaign works, with Twitch as the example
• How a product launch campaign works, with United as the example
• How a product launch campaign works, with Urban Outfitters as the example
• How a product launch campaign works, with Valorant as the example
• How a product launch campaign works, with Vegan Milk as the example
• How a product launch campaign works, with Venmo as the example
• How a product launch campaign works, with Versace as the example
• How a product launch campaign works, with Walmart as the example
• How a product launch campaign works, with Whole Foods as the example
• How a product launch campaign works, with Whoop as the example
• How a product launch campaign works, with Wix as the example
• How a product launch campaign works, with Xbox as the example
• How a product launch campaign works, with Yeti as the example
• How a super bowl ad campaign works, with Airbnb as the example
• How a super bowl ad campaign works, with Among Us as the example
• How a super bowl ad campaign works, with Ancestry as the example
• How a super bowl ad campaign works, with Asana as the example
• How a super bowl ad campaign works, with Athletic Brewing as the example
• How a super bowl ad campaign works, with Audemars Piguet as the example
• How a super bowl ad campaign works, with Audible as the example
• How a super bowl ad campaign works, with Augustinus Bader as the example
• How a super bowl ad campaign works, with Babbel as the example
• How a super bowl ad campaign works, with Best Buy as the example
• How a super bowl ad campaign works, with Blue Apron as the example
• How a super bowl ad campaign works, with Brooklinen as the example
• How a super bowl ad campaign works, with Bvlgari as the example
• How a super bowl ad campaign works, with Cadillac as the example
• How a super bowl ad campaign works, with Calendly as the example
• How a super bowl ad campaign works, with Call of Duty as the example
• How a super bowl ad campaign works, with Cash App as the example
• How a super bowl ad campaign works, with Chanel as the example
• How a super bowl ad campaign works, with Coda as the example
• How a super bowl ad campaign works, with Crate and Barrel as the example
• How a super bowl ad campaign works, with Disney as the example
• How a super bowl ad campaign works, with Emirates as the example
• How a super bowl ad campaign works, with Etsy as the example
• How a super bowl ad campaign works, with Ford as the example
• How a super bowl ad campaign works, with Ford F 150 Lightning as the example
• How a super bowl ad campaign works, with Function of Beauty as the example
• How a super bowl ad campaign works, with Halo Top as the example
• How a super bowl ad campaign works, with Hilton as the example
• How a super bowl ad campaign works, with Honda as the example
• How a super bowl ad campaign works, with Huda Beauty as the example
• How a super bowl ad campaign works, with Hugo Boss as the example
• How a super bowl ad campaign works, with Hulu as the example
• How a super bowl ad campaign works, with Hyatt as the example
• How a super bowl ad campaign works, with Hydro Flask as the example
• How a super bowl ad campaign works, with Kkw Beauty as the example
• How a super bowl ad campaign works, with Klaviyo as the example
• How a super bowl ad campaign works, with Loom as the example
• How a super bowl ad campaign works, with Louis Vuitton as the example
• How a super bowl ad campaign works, with Lowes as the example
• How a super bowl ad campaign works, with Mango Languages as the example
• How a super bowl ad campaign works, with Masterclass as the example
• How a super bowl ad campaign works, with Mercedes Benz as the example
• How a super bowl ad campaign works, with Mindbody as the example
• How a super bowl ad campaign works, with Old Navy as the example
• How a super bowl ad campaign works, with Paramountplus as the example
• How a super bowl ad campaign works, with Park Hyatt as the example
• How a super bowl ad campaign works, with Poshmark as the example
• How a super bowl ad campaign works, with Prime Video as the example
• How a super bowl ad campaign works, with Purple as the example
• How a super bowl ad campaign works, with Qatar Airways as the example
• How a super bowl ad campaign works, with Quest Nutrition as the example
• How a super bowl ad campaign works, with Ralph Lauren as the example
• How a super bowl ad campaign works, with Recess as the example
• How a super bowl ad campaign works, with Rei as the example
• How a super bowl ad campaign works, with Rivian as the example
• How a super bowl ad campaign works, with Roblox as the example
• How a super bowl ad campaign works, with Singapore Airlines as the example
• How a super bowl ad campaign works, with Slack as the example
• How a super bowl ad campaign works, with Soundcloud as the example
• How a super bowl ad campaign works, with Square as the example
• How a super bowl ad campaign works, with Stanley as the example
• How a super bowl ad campaign works, with Starbucks as the example
• How a super bowl ad campaign works, with Stitch Fix as the example
• How a super bowl ad campaign works, with Sun Basket as the example
• How a super bowl ad campaign works, with Tonal as the example
• How a super bowl ad campaign works, with Trader Joes as the example
• How a super bowl ad campaign works, with Tuft and Needle as the example
• How a super bowl ad campaign works, with United as the example
• How a super bowl ad campaign works, with Urban Outfitters as the example
• How a super bowl ad campaign works, with Valorant as the example
• How a super bowl ad campaign works, with Versace as the example
• How a super bowl ad campaign works, with Walmart as the example
• How a super bowl ad campaign works, with Wikipedia as the example
• How a super bowl ad campaign works, with Zoom as the example
• How a user-generated content campaign works, with Acura as the example
• How a user-generated content campaign works, with Air France as the example
• How a user-generated content campaign works, with Airbnb as the example
• How a user-generated content campaign works, with Aldi as the example
• How a user-generated content campaign works, with Aman Resorts as the example
• How a user-generated content campaign works, with American Airlines as the example
• How a user-generated content campaign works, with Ancestry as the example
• How a user-generated content campaign works, with Apple Music as the example
• How a user-generated content campaign works, with Asana as the example
• How a user-generated content campaign works, with Atlassian as the example
• How a user-generated content campaign works, with BMW as the example
• How a user-generated content campaign works, with Brooklinen as the example
• How a user-generated content campaign works, with Cadillac as the example
• How a user-generated content campaign works, with Cartier as the example
• How a user-generated content campaign works, with Casper as the example
• How a user-generated content campaign works, with Cathay Pacific as the example
• How a user-generated content campaign works, with Chobani as the example
• How a user-generated content campaign works, with Clickup as the example
• How a user-generated content campaign works, with Cliff Bar as the example
• How a user-generated content campaign works, with Costco as the example
• How a user-generated content campaign works, with Coursera as the example
• How a user-generated content campaign works, with Drift as the example
• How a user-generated content campaign works, with Drunk Elephant as the example
• How a user-generated content campaign works, with Duolingo as the example
• How a user-generated content campaign works, with Four Seasons as the example
• How a user-generated content campaign works, with Goatx as the example
• How a user-generated content campaign works, with Google as the example
• How a user-generated content campaign works, with Hermes as the example
• How a user-generated content campaign works, with Hyatt as the example
• How a user-generated content campaign works, with Hydro Flask as the example
• How a user-generated content campaign works, with Impossible Foods as the example
• How a user-generated content campaign works, with Justins as the example
• How a user-generated content campaign works, with Kroger as the example
• How a user-generated content campaign works, with Kylie Cosmetics as the example
• How a user-generated content campaign works, with Lacoste as the example
• How a user-generated content campaign works, with Liquid Death as the example
• How a user-generated content campaign works, with Lufthansa as the example
• How a user-generated content campaign works, with Lyft as the example
• How a user-generated content campaign works, with Mango Languages as the example
• How a user-generated content campaign works, with Masterclass as the example
• How a user-generated content campaign works, with Memrise as the example
• How a user-generated content campaign works, with Mercedes Benz as the example
• How a user-generated content campaign works, with Microsoft as the example
• How a user-generated content campaign works, with Minecraft as the example
• How a user-generated content campaign works, with Mondaycom as the example
• How a user-generated content campaign works, with Monster as the example
• How a user-generated content campaign works, with Morphe as the example
• How a user-generated content campaign works, with Myheritage as the example
• How a user-generated content campaign works, with Native Deodorant as the example
• How a user-generated content campaign works, with Oatly as the example
• How a user-generated content campaign works, with Offerup as the example
• How a user-generated content campaign works, with Old Navy as the example
• How a user-generated content campaign works, with Onlyfans as the example
• How a user-generated content campaign works, with Patagonia as the example
• How a user-generated content campaign works, with Paypal as the example
• How a user-generated content campaign works, with Pepsi as the example
• How a user-generated content campaign works, with Poppi as the example
• How a user-generated content campaign works, with Porsche Taycan as the example
• How a user-generated content campaign works, with Prada as the example
• How a user-generated content campaign works, with Purple as the example
• How a user-generated content campaign works, with Qatar Airways as the example
• How a user-generated content campaign works, with Ralph Lauren as the example
• How a user-generated content campaign works, with Rare Beauty as the example
• How a user-generated content campaign works, with Recess as the example
• How a user-generated content campaign works, with Rite Aid as the example
• How a user-generated content campaign works, with Ro as the example
• How a user-generated content campaign works, with Robinhood as the example
• How a user-generated content campaign works, with Roblox as the example
• How a user-generated content campaign works, with Rxbar as the example
• How a user-generated content campaign works, with Salesforce as the example
• How a user-generated content campaign works, with Sephora as the example
• How a user-generated content campaign works, with Slack as the example
• How a user-generated content campaign works, with Soundcloud as the example
• How a user-generated content campaign works, with Spirit as the example
• How a user-generated content campaign works, with Spotify as the example
• How a user-generated content campaign works, with Squarespace as the example
• How a user-generated content campaign works, with Stripe as the example
• How a user-generated content campaign works, with Subaru as the example
• How a user-generated content campaign works, with Tag Heuer as the example
• How a user-generated content campaign works, with Tatcha as the example
• How a user-generated content campaign works, with Tiffany and Co as the example
• How a user-generated content campaign works, with Tiktok as the example
• How a user-generated content campaign works, with Tommy Hilfiger as the example
• How a user-generated content campaign works, with Tuft and Needle as the example
• How a user-generated content campaign works, with Venmo as the example
• How a user-generated content campaign works, with Walgreens as the example
• How a user-generated content campaign works, with Wayfair as the example
• Hsbc as a brand repositioning campaign case study: mechanics and numbers
• Hu Kitchen and the brand repositioning playbook: how the campaign type works
• Hu Kitchen and the user-generated content playbook: how the campaign type works
• Hu Kitchen as a product launch campaign case study: mechanics and numbers
• Hu Kitchen: a holiday campaign campaign, broken down and benchmarked
• Hu Kitchen: a super bowl ad campaign, broken down and benchmarked
• Huberman Lab (Andrew Huberman) — Stanford Neuroscientist Built One of the Largest Podcasts
• Hubspot as a brand repositioning campaign case study: mechanics and numbers
• Hubspot as a influencer partnership campaign case study: mechanics and numbers
• Hubspot as a user-generated content campaign case study: mechanics and numbers
• Hubspot: a super bowl ad campaign, broken down and benchmarked
• HubSpot: the company that invented “inbound marketing” by writing about it for 15 years
• Huda Beauty and the holiday campaign playbook: how the campaign type works
• Huda Beauty and the product launch playbook: how the campaign type works
• Huda Beauty as a user-generated content campaign case study: mechanics and numbers
• Hugging Face and the brand repositioning playbook: how the campaign type works
• Hugo Boss as a brand repositioning campaign case study: mechanics and numbers
• Hugo Boss as a holiday campaign campaign case study: mechanics and numbers
• Hugo Boss: a user-generated content campaign, broken down and benchmarked
• Hulu as a brand repositioning campaign case study: mechanics and numbers
• Hulu as a influencer partnership campaign case study: mechanics and numbers
• Hulu as a user-generated content campaign case study: mechanics and numbers
• Hulu: a holiday campaign campaign, broken down and benchmarked
• Hulu: a product launch campaign, broken down and benchmarked
• Humana and the brand repositioning playbook: how the campaign type works
• Humane AI Pin (2023-2025): the $230 million wearable that HP bought for parts
• Humira and the product launch playbook: how the campaign type works
• Hyatt and the influencer partnership playbook: how the campaign type works
• Hyatt and the product launch playbook: how the campaign type works
• Hyatt: a holiday campaign campaign, broken down and benchmarked
• Hydro Flask as a influencer partnership campaign case study: mechanics and numbers
• Hydro Flask: a holiday campaign campaign, broken down and benchmarked
• Hyundai and the product launch playbook: how the campaign type works
• IBM as a brand repositioning campaign case study: mechanics and numbers
• IBM Charlie Chaplin PC 1981 IBM Charlie Chaplin 1981+: how IBM humanized the PC for consumers
• Idexx and the brand repositioning playbook: how the campaign type works
• Ikea as a brand repositioning campaign case study: mechanics and numbers
• IKEA flat-pack: how a 1956 logistics decision built the world's largest furniture retailer
• IKEA Lamp (2002): the 60 seconds that taught a brand how to make fun of you
• Illinois Tool Works: a brand repositioning campaign, broken down and benchmarked
• Imax as a brand repositioning campaign case study: mechanics and numbers
• Impossible Foods and the holiday campaign playbook: how the campaign type works
• Impossible Foods and the super bowl ad playbook: how the campaign type works
• Impossible Foods: a product launch campaign, broken down and benchmarked
• In-N-Out Burger 2024-2026: the Tennessee headquarters, the East Coast non-expansion, and the limits of cult-status QSR
• Infiniti and the product launch playbook: how the campaign type works
• Infiniti and the super bowl ad playbook: how the campaign type works
• Infiniti as a brand repositioning campaign case study: mechanics and numbers
• Infiniti as a influencer partnership campaign case study: mechanics and numbers
• Infiniti: a holiday campaign campaign, broken down and benchmarked
• Infiniti: a user-generated content campaign, broken down and benchmarked
• Infrastructure Act and the product launch playbook: how the campaign type works
• Instacart (2012-2024): from $39B private valuation to $10B IPO and the post-correction grocery-delivery trajectory
• Instacart 2020 holiday operations: how grocery delivery scaled for pandemic Thanksgiving and Christmas
• Instacart 2024: how Fidji Simo built a high-margin advertising business while grocery-delivery transactional economics remained competitive
• Instagram as a product launch campaign case study: mechanics and numbers
• Instagram Reels (2020-Present): the $500M-per-quarter Meta investment to counter TikTok, the launch timing in India, and the engagement-vs-monetization tradeoff
• Instructure as a brand repositioning campaign case study: mechanics and numbers
• Intel 2024: how Pat Gelsinger's three-year turnaround failed, the IDM 2.0 strategy collided with reality, and the chip giant lost over $200 billion in market cap
• Intel and the product launch playbook: how the campaign type works
• Intercom as a brand repositioning campaign case study: mechanics and numbers
• Intuit acquires Mailchimp ($12B, November 2021): the bet on extending QuickBooks SMB to a full marketing platform
• Intuit as a brand repositioning campaign case study: mechanics and numbers
• Intuitive Machines as a product launch campaign case study: mechanics and numbers
• iPhone 2007: the keynote that turned a product launch into a global event
• Ipsy and the holiday campaign playbook: how the campaign type works
• Ipsy and the user-generated content playbook: how the campaign type works
• Ipsy as a product launch campaign case study: mechanics and numbers
• Ipsy: a brand repositioning campaign, broken down and benchmarked
• Ipsy: a influencer partnership campaign, broken down and benchmarked
• Ipsy: a super bowl ad campaign, broken down and benchmarked
• Ira: a product launch campaign, broken down and benchmarked
• Jc Penney: a brand repositioning campaign, broken down and benchmarked
• JCPenney + Ron Johnson (2011-2013): the Apple-Store retail star whose 17-month tenure cost JCPenney roughly $4 billion in revenue
• Jetblue and the brand repositioning playbook: how the campaign type works
• Jetblue and the user-generated content playbook: how the campaign type works
• Jetblue: a product launch campaign, broken down and benchmarked
• Jetblue: a super bowl ad campaign, broken down and benchmarked
• John Lewis Christmas ads: the annual emotional film that became a UK cultural event
• Johnson and Johnson as a brand repositioning campaign case study: mechanics and numbers
• Jordan: a brand repositioning campaign, broken down and benchmarked
• JPMorgan Chase 2023-2024: how Jamie Dimon used the regional-banking crisis to acquire First Republic at favorable terms and consolidate banking-scale leadership
• Jpmorgan Chase and the brand repositioning playbook: how the campaign type works
• Justins and the brand repositioning playbook: how the campaign type works
• Justins and the product launch playbook: how the campaign type works
• Justins as a influencer partnership campaign case study: mechanics and numbers
• Justins: a holiday campaign campaign, broken down and benchmarked
• Justins: a super bowl ad campaign, broken down and benchmarked
• Kellanova as a brand repositioning campaign case study: mechanics and numbers
• Kenvue and the brand repositioning playbook: how the campaign type works
• Kering as a brand repositioning campaign case study: mechanics and numbers
• KFC "FCK": the apology that won an industry
• KFC Beyond Fried Chicken KFC Beyond Fried Chicken 2019 Atlanta test: how the QSR tested plant-based chicken
• Khan Academy as a influencer partnership campaign case study: mechanics and numbers
• Khan Academy as a product launch campaign case study: mechanics and numbers
• Khan Academy — Free Education Built the World's Largest Online School
• Khan Academy: a holiday campaign campaign, broken down and benchmarked
• Khan Academy: a super bowl ad campaign, broken down and benchmarked
• Khan Academy: a user-generated content campaign, broken down and benchmarked
• Kia as a product launch campaign case study: mechanics and numbers
• Kind Snacks and the brand repositioning playbook: how the campaign type works
• Kind Snacks and the influencer partnership playbook: how the campaign type works
• Kind Snacks and the super bowl ad playbook: how the campaign type works
• Kind Snacks: a user-generated content campaign, broken down and benchmarked
• Kkr as a brand repositioning campaign case study: mechanics and numbers
• Kkw Beauty and the brand repositioning playbook: how the campaign type works
• Kkw Beauty and the user-generated content playbook: how the campaign type works
• Kkw Beauty as a product launch campaign case study: mechanics and numbers
• Klarna (2005-2025): from $45.6B peak to $6.7B down-round to $15B NYSE IPO
• Klaviyo (2012-2023): the Shopify-ecosystem marketing SaaS that IPO'd at $9.2B in the first major US tech IPO since late 2021
• Klaviyo and the user-generated content playbook: how the campaign type works
• Klaviyo as a brand repositioning campaign case study: mechanics and numbers
• Kraft Heinz: a brand repositioning campaign, broken down and benchmarked
• Kroger and the holiday campaign playbook: how the campaign type works
• Kroger as a product launch campaign case study: mechanics and numbers
• Kroger: a super bowl ad campaign, broken down and benchmarked
• Kylie Cosmetics: a holiday campaign campaign, broken down and benchmarked
• Kylie Cosmetics: a super bowl ad campaign, broken down and benchmarked
• L'Oréal's recent portfolio expansion: the August 2023 Aesop acquisition at $2.587 billion (largest in company history) and the late-2022 Skinbetter Science purchase
• La Olympics as a product launch campaign case study: mechanics and numbers
• Lacoste and the holiday campaign playbook: how the campaign type works
• Lacoste: a super bowl ad campaign, broken down and benchmarked
• Larabar and the brand repositioning playbook: how the campaign type works
• Larabar and the super bowl ad playbook: how the campaign type works
• Larabar as a holiday campaign campaign case study: mechanics and numbers
• Larabar as a user-generated content campaign case study: mechanics and numbers
• League of Legends as a product launch campaign case study: mechanics and numbers
• League of Legends as a user-generated content campaign case study: mechanics and numbers
• League of Legends: a holiday campaign campaign, broken down and benchmarked
• League of Legends: a super bowl ad campaign, broken down and benchmarked
• Lee and the product launch playbook: how the campaign type works
• Lee as a holiday campaign campaign case study: mechanics and numbers
• Lee as a super bowl ad campaign case study: mechanics and numbers
• Lee as a user-generated content campaign case study: mechanics and numbers
• Lego as a brand repositioning campaign case study: mechanics and numbers
• Lego Friends (2012): the four-year research project that doubled Lego’s addressable market and produced 25% revenue growth
• LEGO: the toy company that almost went bankrupt and came back as the most-loved brand on earth
• Legoland: a brand repositioning campaign, broken down and benchmarked
• Lemonade as a brand repositioning campaign case study: mechanics and numbers
• Levi Strauss & Co. 2024: the 14-month CEO transition from Chip Bergh to Michelle Gass (announced November 2022, took effect January 29, 2024)
• Levis and the user-generated content playbook: how the campaign type works
• Levis as a product launch campaign case study: mechanics and numbers
• Levis as a super bowl ad campaign case study: mechanics and numbers
• Levis: a holiday campaign campaign, broken down and benchmarked
• Lexus and the holiday campaign playbook: how the campaign type works
• Lexus and the product launch playbook: how the campaign type works
• Lexus and the super bowl ad playbook: how the campaign type works
• Lexus as a influencer partnership campaign case study: mechanics and numbers
• Lexus as a user-generated content campaign case study: mechanics and numbers
• Liberty Mutual: a brand repositioning campaign, broken down and benchmarked
• Lidl and the user-generated content playbook: how the campaign type works
• Lidl as a holiday campaign campaign case study: mechanics and numbers
• Lidl as a influencer partnership campaign case study: mechanics and numbers
• Lidl: a product launch campaign, broken down and benchmarked
• Lidl: a super bowl ad campaign, broken down and benchmarked
• Lincoln and the super bowl ad playbook: how the campaign type works
• Lincoln as a brand repositioning campaign case study: mechanics and numbers
• Lincoln as a influencer partnership campaign case study: mechanics and numbers
• Lincoln: a product launch campaign, broken down and benchmarked
• Lincoln: a user-generated content campaign, broken down and benchmarked
• Linear and the user-generated content playbook: how the campaign type works
• Linear as a brand repositioning campaign case study: mechanics and numbers
• Linear as a super bowl ad campaign case study: mechanics and numbers
• Linear — Design-Led Product-Led Growth in B2B Project Management
• Linear: a holiday campaign campaign, broken down and benchmarked
• Linear: a product launch campaign, broken down and benchmarked
• Lionsgate as a brand repositioning campaign case study: mechanics and numbers
• Liquid Death (2017-2024): the canned-water brand that built a $1.4 billion business by selling water like Monster Energy
• Liquid Death and the brand repositioning playbook: how the campaign type works
• Liquid Death and the super bowl ad playbook: how the campaign type works
• Liquid Death as a influencer partnership campaign case study: mechanics and numbers
• Liquid Death as a product launch campaign case study: mechanics and numbers
• Liquid Death — Marketing Beat the Product
• Liquid Death: how a death-metal water brand became a $1.4 billion company
• Liquid I.V.: the hydration multiplier that Unilever bought for hundreds of millions
• Liquid Iv and the user-generated content playbook: how the campaign type works
• Liquid Iv as a holiday campaign campaign case study: mechanics and numbers
• Liquid Iv as a influencer partnership campaign case study: mechanics and numbers
• Liquid Iv as a product launch campaign case study: mechanics and numbers
• Liquid Iv: a super bowl ad campaign, broken down and benchmarked
• Live Nation: a brand repositioning campaign, broken down and benchmarked
• Lloyds: a brand repositioning campaign, broken down and benchmarked
• Loom and the brand repositioning playbook: how the campaign type works
• Loom and the holiday campaign playbook: how the campaign type works
• Loom — Async Video Built a $975M Atlassian Acquisition
• Loom: a influencer partnership campaign, broken down and benchmarked
• Loom: a user-generated content campaign, broken down and benchmarked
• Louis Vuitton 2023: Pietro Beccari replaces Michael Burke as Chairman and CEO (February 1, 2023), then appoints Pharrell Williams as men's creative director (February 14, 2023)
• Louis Vuitton as a user-generated content campaign case study: mechanics and numbers
• Louis Vuitton: a holiday campaign campaign, broken down and benchmarked
• Louis Vuitton: a influencer partnership campaign, broken down and benchmarked
• Louis Vuitton: a product launch campaign, broken down and benchmarked
• Lowes: a holiday campaign campaign, broken down and benchmarked
• Lowes: a influencer partnership campaign, broken down and benchmarked
• Lowes: a product launch campaign, broken down and benchmarked
• Lowes: a user-generated content campaign, broken down and benchmarked
• Lucid and the influencer partnership playbook: how the campaign type works
• Lucid and the product launch playbook: how the campaign type works
• Lucid as a holiday campaign campaign case study: mechanics and numbers
• Lucid as a super bowl ad campaign case study: mechanics and numbers
• Lucid as a user-generated content campaign case study: mechanics and numbers
• Lufthansa and the product launch playbook: how the campaign type works
• Lufthansa as a holiday campaign campaign case study: mechanics and numbers
• Lufthansa as a influencer partnership campaign case study: mechanics and numbers
• Lufthansa: a brand repositioning campaign, broken down and benchmarked
• Lufthansa: a super bowl ad campaign, broken down and benchmarked
• Lululemon (2010-2024): from $350 million yoga niche to nearly $10 billion global athleisure leader
• Lululemon 2024: how the women's-yoga brand crossed $10 billion in revenue by expanding into men's and footwear, then ran into Americas slowdown
• Lululemon and the holiday campaign playbook: how the campaign type works
• Lululemon as a super bowl ad campaign case study: mechanics and numbers
• Lululemon as a user-generated content campaign case study: mechanics and numbers
• Lululemon Mirror (2020-2023): the $500M home-fitness acquisition that closed at a $442M impairment
• Lululemon Mirror: the $500M connected-fitness acquisition that ended in write-down
• Lululemon — Community Yoga Classes Built a $50B Athleisure Brand
• Lululemon's community programs: how free in-store yoga classes built a $50 billion brand without traditional advertising
• Lululemon: a influencer partnership campaign, broken down and benchmarked
• Lululemon: how local yoga studios built a $60 billion brand
• LVMH (1987-2024): the luxury-brand conglomerate strategy and the 2024 China slowdown
• Lvmh as a brand repositioning campaign case study: mechanics and numbers
• LVMH's $15.8B Tiffany & Co. acquisition closed January 7, 2021 — followed by an immediate executive overhaul
• Lyft and the holiday campaign playbook: how the campaign type works
• Lyft and the influencer partnership playbook: how the campaign type works
• Lyft and the product launch playbook: how the campaign type works
• Lyft and the super bowl ad playbook: how the campaign type works
• Lyft's David Risher reset: how the former Amazon executive replaced the founders, refocused on rideshare excellence, and stabilized a company that had been losing share to Uber for years
• Macy's and the brand repositioning playbook: how the campaign type works
• Macy's as a product launch campaign case study: mechanics and numbers
• Macy's: a product launch campaign, broken down and benchmarked
• Magic Spoon (2019-2024): the keto-friendly high-protein cereal that scaled DTC then expanded into 6,800 retail stores
• Magic Spoon as a influencer partnership campaign case study: mechanics and numbers
• Magic Spoon as a super bowl ad campaign case study: mechanics and numbers
• Magic Spoon — DTC Subscription Reinvented Breakfast Cereal
• Magic Spoon: a brand repositioning campaign, broken down and benchmarked
• Magic Spoon: a holiday campaign campaign, broken down and benchmarked
• Magic Spoon: a product launch campaign, broken down and benchmarked
• Magic Spoon: a user-generated content campaign, broken down and benchmarked
• Mailchimp and the product launch playbook: how the campaign type works
• Mailchimp and the super bowl ad playbook: how the campaign type works
• Mailchimp and the user-generated content playbook: how the campaign type works
• Mailchimp: a brand repositioning campaign, broken down and benchmarked
• Mailchimp: a holiday campaign campaign, broken down and benchmarked
• Mailchimp: a influencer partnership campaign, broken down and benchmarked
• Mailchimp: the quirky email-marketing brand that sold to Intuit for $12 billion
• Make and the brand repositioning playbook: how the campaign type works
• Mango Languages as a brand repositioning campaign case study: mechanics and numbers
• Mango Languages: a influencer partnership campaign, broken down and benchmarked
• Marketo and the holiday campaign playbook: how the campaign type works
• Marketo as a brand repositioning campaign case study: mechanics and numbers
• Marketo as a influencer partnership campaign case study: mechanics and numbers
• Marketo as a super bowl ad campaign case study: mechanics and numbers
• Marketo: a user-generated content campaign, broken down and benchmarked
• Marlboro as a brand repositioning campaign case study: mechanics and numbers
• Marriott and the super bowl ad playbook: how the campaign type works
• Marriott and the user-generated content playbook: how the campaign type works
• Marriott International's February 2021 CEO succession: Arne Sorenson's death and Anthony Capuano's appointment
• Mars Petcare: a brand repositioning campaign, broken down and benchmarked
• Marvel Cinematic Universe (2008-2024): the $30+ billion franchise that hit saturation after Endgame
• Mastercard as a brand repositioning campaign case study: mechanics and numbers
• Masterclass and the holiday campaign playbook: how the campaign type works
• MasterClass — Celebrity Instructors Built a Premium Education Subscription
• Masterclass: a brand repositioning campaign, broken down and benchmarked
• Masters Golf as a product launch campaign case study: mechanics and numbers
• Mastodon as a brand repositioning campaign case study: mechanics and numbers
• Match Group: how a 1995 personals website turned into a $10 billion portfolio holding Tinder, Hinge, Match, OkCupid, PlentyOfFish, and dozens more
• Mattel and the brand repositioning playbook: how the campaign type works
• Mattel as a brand repositioning campaign case study: mechanics and numbers
• Mattel as a influencer partnership campaign case study: mechanics and numbers
• Max and the user-generated content playbook: how the campaign type works
• Max as a super bowl ad campaign case study: mechanics and numbers
• Max: a holiday campaign campaign, broken down and benchmarked
• Max: a influencer partnership campaign, broken down and benchmarked
• Max: a product launch campaign, broken down and benchmarked
• Mazda and the influencer partnership playbook: how the campaign type works
• Mazda and the user-generated content playbook: how the campaign type works
• Mazda: a holiday campaign campaign, broken down and benchmarked
• Mazda: a super bowl ad campaign, broken down and benchmarked
• McDonald's "I'm Lovin' It": the global tagline that has run for 22+ years
• McDonald's 2024 value reset: how the $5 Meal Deal became the operational answer to inflation-era consumer pullback
• McDonald's and the user-generated content playbook: how the campaign type works
• McDonald's: a holiday campaign campaign, broken down and benchmarked
• McDonald's: a product launch campaign, broken down and benchmarked
• McDonald's: a super bowl ad campaign, broken down and benchmarked
• Mejuri and the brand repositioning playbook: how the campaign type works
• Mejuri — Fine Jewelry Reimagined as a DTC Brand
• Memrise as a brand repositioning campaign case study: mechanics and numbers
• Memrise as a holiday campaign campaign case study: mechanics and numbers
• Memrise: a super bowl ad campaign, broken down and benchmarked
• MercadoLibre (1999-2024): how Latin America’s Amazon plus PayPal beat Amazon in its own region
• Mercari and the influencer partnership playbook: how the campaign type works
• Mercari and the product launch playbook: how the campaign type works
• Mercari and the user-generated content playbook: how the campaign type works
• Mercari as a brand repositioning campaign case study: mechanics and numbers
• Mercari: a super bowl ad campaign, broken down and benchmarked
• Mercedes Benz and the brand repositioning playbook: how the campaign type works
• Mercedes Benz as a holiday campaign campaign case study: mechanics and numbers
• Mercedes Benz as a product launch campaign case study: mechanics and numbers
• Mercedes Benz: a influencer partnership campaign, broken down and benchmarked
• Mercedes-Benz 2024: how Ola Källenius reset the all-electric-by-2030 commitment to 'electric where conditions allow' as EV demand normalized below projections
• Merck 2024: how Keytruda became the world's best-selling drug at $25 billion annually and how Merck is preparing for the patent cliff that arrives in 2028
• Meta and the super bowl ad playbook: how the campaign type works
• Meta and the user-generated content playbook: how the campaign type works
• Meta as a influencer partnership campaign case study: mechanics and numbers
• Meta Llama (2023-2025): the open-source frontier-model bet that reshaped the AI competitive landscape
• Meta's Year of Efficiency: how Mark Zuckerberg cut 21,000 jobs, leaned into open-source AI, and tripled the stock from $88 to $625
• Meta: a product launch campaign, broken down and benchmarked
• Meta: a product launch campaign, broken down and benchmarked
• Meta’s metaverse pivot (2021-2024): the $70+ billion bet that hasn’t paid off and might never
• Michelin and the brand repositioning playbook: how the campaign type works
• Micron and the brand repositioning playbook: how the campaign type works
• Microsoft + LinkedIn: the $26 billion strategic acquisition that integrated well
• Microsoft 365 / Azure (2014-Present): Satya Nadella's cloud transformation that took Microsoft from PC-incumbent to $3T+ market cap
• Microsoft and the influencer partnership playbook: how the campaign type works
• Microsoft and the product launch playbook: how the campaign type works
• Microsoft and the super bowl ad playbook: how the campaign type works
• Microsoft as a holiday campaign campaign case study: mechanics and numbers
• Microsoft Azure and the brand repositioning playbook: how the campaign type works
• Microsoft Copilot as a product launch campaign case study: mechanics and numbers
• Microsoft's AI era: how Satya Nadella's 2019 $1 billion OpenAI investment turned into Copilot, $3 trillion in market cap, and the most consequential corporate-AI partnership of the decade
• Microsoft-Activision (2022-2023): the $68.7B gaming acquisition that closed after 21 months of antitrust review
• Microstrategy as a brand repositioning campaign case study: mechanics and numbers
• Mindbody as a holiday campaign campaign case study: mechanics and numbers
• Mindbody as a product launch campaign case study: mechanics and numbers
• Mindbody as a user-generated content campaign case study: mechanics and numbers
• Mindbody: a brand repositioning campaign, broken down and benchmarked
• Mindbody: a influencer partnership campaign, broken down and benchmarked
• Minecraft and the super bowl ad playbook: how the campaign type works
• Minecraft as a brand repositioning campaign case study: mechanics and numbers
• Miro and the brand repositioning playbook: how the campaign type works
• Mirror and the brand repositioning playbook: how the campaign type works
• Mirror and the influencer partnership playbook: how the campaign type works
• Mirror and the product launch playbook: how the campaign type works
• Mirror and the user-generated content playbook: how the campaign type works
• Mirror as a super bowl ad campaign case study: mechanics and numbers
• Miu Miu and the brand repositioning playbook: how the campaign type works
• Mlb as a brand repositioning campaign case study: mechanics and numbers
• Modelo as a product launch campaign case study: mechanics and numbers
• Moderna as a brand repositioning campaign case study: mechanics and numbers
• Molina as a brand repositioning campaign case study: mechanics and numbers
• Molson Coors: a brand repositioning campaign, broken down and benchmarked
• Moncler's €1.15B Stone Island acquisition (announced December 7, 2020, closed March 31, 2021) — and the Moncler Group structure
• Monday as a brand repositioning campaign case study: mechanics and numbers
• Mondaycom and the brand repositioning playbook: how the campaign type works
• Mondaycom: a super bowl ad campaign, broken down and benchmarked
• Mondelez and the brand repositioning playbook: how the campaign type works
• MongoDB (2009-2024): the open-source-to-enterprise database journey and the SSPL license change that reshaped industry economics
• MongoDB Atlas (2016-2024): how the cloud-managed-database product became 68% of MongoDB revenue and the company’s growth engine
• Mongodb: a brand repositioning campaign, broken down and benchmarked
• Monster and the holiday campaign playbook: how the campaign type works
• Monster as a product launch campaign case study: mechanics and numbers
• Monster as a super bowl ad campaign case study: mechanics and numbers
• Monster Energy and the brand repositioning playbook: how the campaign type works
• Monster: a brand repositioning campaign, broken down and benchmarked
• Monster: a influencer partnership campaign, broken down and benchmarked
• Morning Brew — Newsletter Subscriptions Sold for $75M
• Morphe and the product launch playbook: how the campaign type works
• Morphe and the super bowl ad playbook: how the campaign type works
• Mountain Dew as a brand repositioning campaign case study: mechanics and numbers
• MrBeast / Beast Industries (2012-2025): the YouTube creator who built a $5 billion holding company in 13 years
• MrBeast — The Creator-Economy Playbook at Industrial Scale
• Mtv and the product launch playbook: how the campaign type works
• Mtv: a brand repositioning campaign, broken down and benchmarked
• Myheritage and the brand repositioning playbook: how the campaign type works
• Myheritage and the holiday campaign playbook: how the campaign type works
• Myheritage as a super bowl ad campaign case study: mechanics and numbers
• Myheritage: a influencer partnership campaign, broken down and benchmarked
• Myheritage: a product launch campaign, broken down and benchmarked
• Nasa Artemis: a product launch campaign, broken down and benchmarked
• Native Deodorant and the product launch playbook: how the campaign type works
• Native Deodorant as a super bowl ad campaign case study: mechanics and numbers
• Native Deodorant — DTC Aluminum-Free Deodorant to a $100M P&G Acquisition
• Native Deodorant: a holiday campaign campaign, broken down and benchmarked
• Nba and the brand repositioning playbook: how the campaign type works
• NerdWallet — Content + SEO Built a $1B Consumer Finance Brand
• Nest and the product launch playbook: how the campaign type works
• Nestle Purina as a brand repositioning campaign case study: mechanics and numbers
• Netflix (2022-2024): the ad tier, the password-sharing crackdown, and the most successful streaming-business reset of the decade
• Netflix as a user-generated content campaign case study: mechanics and numbers
• Netflix — DVD Rental to Streaming to Original Content Flywheel
• Netflix's 2022-2024 reset: how an ad tier and a paid password-sharing crackdown rescued the streaming pioneer from a $50 billion market-cap loss
• Netflix: a product launch campaign, broken down and benchmarked
• Netflix: a super bowl ad campaign, broken down and benchmarked
• Netflix: the DVD-by-mail company that bet everything on streaming and won
• Nfl: a brand repositioning campaign, broken down and benchmarked
• Nhl and the brand repositioning playbook: how the campaign type works
• Nih as a brand repositioning campaign case study: mechanics and numbers
• Nik Sharma's Sweetie Letter for Hint
• Nike "Just Do It": the three-word tagline that doubled a brand
• Nike (2017-2024): the Consumer Direct Offense DTC strategy that overcorrected and triggered the October 2024 CEO reset
• Nike and the product launch playbook: how the campaign type works
• Nike and the super bowl ad playbook: how the campaign type works
• Nike as a brand repositioning campaign case study: mechanics and numbers
• Nike Dream Crazy with Colin Kaepernick: the 2018 ad that became defining brand-values statement
• Nike's $309 million 2003 acquisition of Converse — and the structural logic of buying a lifestyle brand to complement performance footwear
• Nike's 2024 reset: how Elliott Hill returned from retirement to fix the structural damage of the DTC pivot under John Donahoe
• Nike's Just Do It
• Nike: a user-generated content campaign, broken down and benchmarked
• Nintendo as a product launch campaign case study: mechanics and numbers
• Nintendo Switch (2017-Present): the hybrid console that rescued Nintendo from the Wii U disaster
• Nio and the brand repositioning playbook: how the campaign type works
• Nissan and the holiday campaign playbook: how the campaign type works
• Nissan and the product launch playbook: how the campaign type works
• Nissan and the super bowl ad playbook: how the campaign type works
• Nissan and the user-generated content playbook: how the campaign type works
• Nissan as a influencer partnership campaign case study: mechanics and numbers
• Nissan: a brand repositioning campaign, broken down and benchmarked
• Noom and the brand repositioning playbook: how the campaign type works
• Nordstrom's $6.25B family-led buyout (December 23, 2024): going private 50.1%/49.9% with Mexico's El Puerto de Liverpool
• Norfolk Southern and the brand repositioning playbook: how the campaign type works
• Notion (2013-2025): the all-in-one workspace that went from near-bankruptcy to $600M ARR via community-led growth
• Notion (Templates) — Template Marketplace Built a Creator Economy
• Notion and the holiday campaign playbook: how the campaign type works
• Notion as a influencer partnership campaign case study: mechanics and numbers
• Notion as a product launch campaign case study: mechanics and numbers
• Notion as a user-generated content campaign case study: mechanics and numbers
• Notion's Product-Led Growth Engine
• Notion: a brand repositioning campaign, broken down and benchmarked
• Notion: a super bowl ad campaign, broken down and benchmarked
• Novo Nordisk as a brand repositioning campaign case study: mechanics and numbers
• Nsf as a brand repositioning campaign case study: mechanics and numbers
• Nubank (2013-2025): how a Brazilian challenger bank reached 114 million customers and $1.9 billion in net income
• NVIDIA (2022-2024): the AI-chip rocket from $400 billion to $3 trillion in 18 months
• Nvidia 2024: how Jensen Huang's two-decade bet on parallel computing made Nvidia the world's most valuable company in 18 months
• Nvidia and the product launch playbook: how the campaign type works
• Oatly (2021-2024): the $10 billion oat-milk IPO and the four-year correction that followed
• Oatly and the brand repositioning playbook: how the campaign type works
• Oatly and the influencer partnership playbook: how the campaign type works
• Oatly as a holiday campaign campaign case study: mechanics and numbers
• Oatly as a product launch campaign case study: mechanics and numbers
• Oatly — Anti-Advertising Advertising Built a Plant-Milk Category
• Oatly: a super bowl ad campaign, broken down and benchmarked
• Oatly: how a Swedish oat-milk brand turned packaging copy into a movement
• Ocean Spray × Nathan Apodaca — Viral TikTok Moment Reignited a 90-Year-Old Brand
• Offerup and the product launch playbook: how the campaign type works
• Offerup as a brand repositioning campaign case study: mechanics and numbers
• Offerup as a holiday campaign campaign case study: mechanics and numbers
• Offerup as a super bowl ad campaign case study: mechanics and numbers
• Offerup: a influencer partnership campaign, broken down and benchmarked
• Okta and the brand repositioning playbook: how the campaign type works
• Olaplex: the haircare brand that launched in salons before retail
• Old Navy and the holiday campaign playbook: how the campaign type works
• Old Navy and the influencer partnership playbook: how the campaign type works
• Old Navy: a brand repositioning campaign, broken down and benchmarked
• Old Spice in the Terry Crews creator era: how Procter & Gamble kept a 1937-founded brand culturally relevant by leaning into absurdist creator marketing
• Old Spice: how a 33-second Super Bowl spot reset a 70-year-old brand
• Olipop (2018-2025): the prebiotic soda brand that built a $400 million-revenue business in five years
• Olipop as a brand repositioning campaign case study: mechanics and numbers
• Olipop as a holiday campaign campaign case study: mechanics and numbers
• Olipop as a super bowl ad campaign case study: mechanics and numbers
• Olipop as a user-generated content campaign case study: mechanics and numbers
• OLIPOP — Functional Soda from DTC to Retail Distribution
• Olipop: a influencer partnership campaign, broken down and benchmarked
• Olympic TOP Partner Program (1985-Present): the $400 million-per-quad sponsorship structure that defines global brand-sports partnerships
• Omega and the super bowl ad playbook: how the campaign type works
• Omega as a product launch campaign case study: mechanics and numbers
• Omega as a user-generated content campaign case study: mechanics and numbers
• Omega: a brand repositioning campaign, broken down and benchmarked
• Onlyfans as a influencer partnership campaign case study: mechanics and numbers
• Onlyfans as a super bowl ad campaign case study: mechanics and numbers
• Onlyfans: a brand repositioning campaign, broken down and benchmarked
• Onlyfans: a holiday campaign campaign, broken down and benchmarked
• Onlyfans: a product launch campaign, broken down and benchmarked
• OpenAI Sora (2024): the text-to-video AI demo that re-priced creative production
• OpenAI's five-day CEO crisis (November 2023): the firing, the employee uprising, and the rehiring
• Opendoor — iBuying Disrupted (and Was Disrupted By) Real Estate
• Opensea: a brand repositioning campaign, broken down and benchmarked
• Opentable: a brand repositioning campaign, broken down and benchmarked
• Oprah Winfrey (2024): leaving WeightWatchers, embracing GLP-1 drugs, and resetting a four-decade brand
• Oura Ring (2013-2026): how a Finnish wearable defined the smart-ring category and reached $5.2B then $11B valuation
• Oura Ring — Smart Ring + Subscription Created the Wearable Premium
• Ozempic and GLP-1s: how a diabetes drug became a $30 billion weight-loss phenomenon
• P&G "Thank You, Mom": the 2010 Vancouver Olympics campaign that became P&G's flagship multi-cycle brand platform
• Palantir (2003-2024): from CIA-funded defense-tech startup to S&P 500 inclusion via the AIP platform inflection
• Palantir and the brand repositioning playbook: how the campaign type works
• Palo Alto Networks as a brand repositioning campaign case study: mechanics and numbers
• Pandora and the holiday campaign playbook: how the campaign type works
• Pandora and the product launch playbook: how the campaign type works
• Pandora and the super bowl ad playbook: how the campaign type works
• Pandora and the user-generated content playbook: how the campaign type works
• Pandora: a brand repositioning campaign, broken down and benchmarked
• Pandora: a influencer partnership campaign, broken down and benchmarked
• Panera as a brand repositioning campaign case study: mechanics and numbers
• Parachute and the influencer partnership playbook: how the campaign type works
• Parachute as a holiday campaign campaign case study: mechanics and numbers
• Parachute as a super bowl ad campaign case study: mechanics and numbers
• Parachute: a brand repositioning campaign, broken down and benchmarked
• Parachute: a product launch campaign, broken down and benchmarked
• Parachute: a user-generated content campaign, broken down and benchmarked
• Paralympics: a product launch campaign, broken down and benchmarked
• Paramount-Skydance merger (closed August 2025): the David Ellison three-way deal that took control from Shari Redstone
• Paramount: a brand repositioning campaign, broken down and benchmarked
• Paramount: a super bowl ad campaign, broken down and benchmarked
• Paramountplus and the holiday campaign playbook: how the campaign type works
• Paramountplus as a brand repositioning campaign case study: mechanics and numbers
• Paramountplus as a influencer partnership campaign case study: mechanics and numbers
• Paramountplus as a user-generated content campaign case study: mechanics and numbers
• Paramountplus: a product launch campaign, broken down and benchmarked
• Pardot and the product launch playbook: how the campaign type works
• Pardot and the user-generated content playbook: how the campaign type works
• Pardot as a super bowl ad campaign case study: mechanics and numbers
• Pardot: a holiday campaign campaign, broken down and benchmarked
• Park Hyatt and the influencer partnership playbook: how the campaign type works
• Park Hyatt and the product launch playbook: how the campaign type works
• Park Hyatt as a brand repositioning campaign case study: mechanics and numbers
• Park Hyatt as a holiday campaign campaign case study: mechanics and numbers
• Park Hyatt: a user-generated content campaign, broken down and benchmarked
• Parker Hannifin as a brand repositioning campaign case study: mechanics and numbers
• Patagonia "Don't Buy This Jacket": the ad that told people not to buy
• Patagonia (2022): the founder who gave a $3 billion company to a non-profit and a purpose trust to fight climate change
• Patagonia as a holiday campaign campaign case study: mechanics and numbers
• Patagonia as a influencer partnership campaign case study: mechanics and numbers
• Patagonia as a super bowl ad campaign case study: mechanics and numbers
• Patagonia's activist era: from 'Don't Buy This Jacket' to giving the entire company to the planet in 2022
• Patagonia's Stance Marketing
• Patagonia, September 14, 2022: Yvon Chouinard transferred ownership to two new entities — 'Earth is our only shareholder'
• Patagonia: a product launch campaign, broken down and benchmarked
• Patek Philippe and the influencer partnership playbook: how the campaign type works
• Patek Philippe and the super bowl ad playbook: how the campaign type works
• Patek Philippe as a holiday campaign campaign case study: mechanics and numbers
• Patek Philippe: a brand repositioning campaign, broken down and benchmarked
• Patek Philippe: a product launch campaign, broken down and benchmarked
• Patek Philippe: a user-generated content campaign, broken down and benchmarked
• Patreon (2013-2025): the membership platform that paid creators $10 billion and saw its valuation drop 70% post-peak
• Patreon and the brand repositioning playbook: how the campaign type works
• Patreon as a user-generated content campaign case study: mechanics and numbers
• Patreon: a holiday campaign campaign, broken down and benchmarked
• Patreon: a influencer partnership campaign, broken down and benchmarked
• Patreon: a super bowl ad campaign, broken down and benchmarked
• Patreon: how Jack Conte's frustration with YouTube ad rates became the dominant creator-subscription platform
• Patreon: the creator membership platform that pioneered modern creator monetization
• Paypal and the holiday campaign playbook: how the campaign type works
• Paypal as a influencer partnership campaign case study: mechanics and numbers
• Paypal as a product launch campaign case study: mechanics and numbers
• Paypal as a super bowl ad campaign case study: mechanics and numbers
• PayPal's Alex Chriss turnaround: how a former Intuit executive replaced Dan Schulman and reset the strategic direction of a payments company that had lost its way
• PDD Holdings (Pinduoduo and Temu): how a Chinese social-commerce platform became Amazon's most-disruptive global competitor
• Peacock and the user-generated content playbook: how the campaign type works
• Peacock as a influencer partnership campaign case study: mechanics and numbers
• Peacock as a product launch campaign case study: mechanics and numbers
• Peacock as a super bowl ad campaign case study: mechanics and numbers
• Peacock: a brand repositioning campaign, broken down and benchmarked
• Peloton (2020-2024): the pandemic boom, the demand-cliff bust, and the five rounds of layoffs that followed
• Peloton 2019 holiday ad: the gift-giving spot that became a viral disaster
• Peloton and the influencer partnership playbook: how the campaign type works
• Peloton and the product launch playbook: how the campaign type works
• Peloton as a user-generated content campaign case study: mechanics and numbers
• Peloton — Hardware + Content + Community Built (and Then Stalled) a Connected Fitness Brand
• Peloton: a brand repositioning campaign, broken down and benchmarked
• Peloton: a holiday campaign campaign, broken down and benchmarked
• Peloton: a super bowl ad campaign, broken down and benchmarked
• Pepsi as a holiday campaign campaign case study: mechanics and numbers
• Pepsi Kendall Jenner (2017): how an in-house ad team made a $5 million PR disaster
• Pepsi Refresh Project (2010-2012): the $20 million Super-Bowl-replacement that lost share to Coke
• Pepsi Super Bowl 'Xerxes' 1996: the Cindy Crawford ad that defined Pepsi advertising
• Pepsi Zero Sugar: a product launch campaign, broken down and benchmarked
• Pepsi's Refresh Project 2010: when skipping the Super Bowl for cause marketing cost market share
• Pepsi: a brand repositioning campaign, broken down and benchmarked
• Pepsico and the brand repositioning playbook: how the campaign type works
• Perplexity AI 2022-2026: how a small AI search start-up reached a $20B+ valuation against Google
• Petsmart and the brand repositioning playbook: how the campaign type works
• Pfizer's post-COVID decline: how the COVID-vaccine boom that produced $100 billion in 2022 revenue collapsed to ~$60 billion by 2024 and triggered an oncology-bet strategy reset
• Philadelphia as a product launch campaign case study: mechanics and numbers
• Pinterest and the holiday campaign playbook: how the campaign type works
• Pinterest and the user-generated content playbook: how the campaign type works
• Pinterest: a product launch campaign, broken down and benchmarked
• Pinterest: a super bowl ad campaign, broken down and benchmarked
• Pizza Hut and the brand repositioning playbook: how the campaign type works
• Plaid and the influencer partnership playbook: how the campaign type works
• Plaid as a user-generated content campaign case study: mechanics and numbers
• Plaid: a product launch campaign, broken down and benchmarked
• Plaid: a super bowl ad campaign, broken down and benchmarked
• Polestar and the brand repositioning playbook: how the campaign type works
• Polestar and the super bowl ad playbook: how the campaign type works
• Polestar as a holiday campaign campaign case study: mechanics and numbers
• Polestar as a product launch campaign case study: mechanics and numbers
• Polestar: a user-generated content campaign, broken down and benchmarked
• Poppi and the product launch playbook: how the campaign type works
• Poppi and the super bowl ad playbook: how the campaign type works
• Poppi as a brand repositioning campaign case study: mechanics and numbers
• Poppi: a holiday campaign campaign, broken down and benchmarked
• Porsche and the brand repositioning playbook: how the campaign type works
• Porsche IPO (2022): the €75 billion Volkswagen carve-out that became Europe’s most valuable automaker
• Porsche Taycan and the holiday campaign playbook: how the campaign type works
• Porsche Taycan as a product launch campaign case study: mechanics and numbers
• Porsche Taycan as a super bowl ad campaign case study: mechanics and numbers
• Porsche Taycan: a brand repositioning campaign, broken down and benchmarked
• Poshmark and the product launch playbook: how the campaign type works
• Poshmark and the user-generated content playbook: how the campaign type works
• Poshmark as a holiday campaign campaign case study: mechanics and numbers
• Poshmark: a brand repositioning campaign, broken down and benchmarked
• Pottery Barn and the influencer partnership playbook: how the campaign type works
• Pottery Barn as a holiday campaign campaign case study: mechanics and numbers
• Pottery Barn as a product launch campaign case study: mechanics and numbers
• Pottery Barn as a user-generated content campaign case study: mechanics and numbers
• Pottery Barn: a super bowl ad campaign, broken down and benchmarked
• Powerschool as a brand repositioning campaign case study: mechanics and numbers
• Prada and the product launch playbook: how the campaign type works
• Prada as a super bowl ad campaign case study: mechanics and numbers
• Prada's structural transitions: Raf Simons as co-creative director (April 2020), Andrea Guerra as CEO (January 2023)
• Prada: a holiday campaign campaign, broken down and benchmarked
• Prada: a influencer partnership campaign, broken down and benchmarked
• Prime Hydration: a brand repositioning campaign, broken down and benchmarked
• Prime Video and the holiday campaign playbook: how the campaign type works
• Prime Video and the product launch playbook: how the campaign type works
• Prime Video as a brand repositioning campaign case study: mechanics and numbers
• Prime Video as a influencer partnership campaign case study: mechanics and numbers
• Prime Video as a user-generated content campaign case study: mechanics and numbers
• Procter & Gamble's portfolio simplification: the 2016 sale of 43 beauty brands to Coty for $12.5B and Jon Moeller's November 2021 CEO transition
• Procter Gamble as a influencer partnership campaign case study: mechanics and numbers
• Progressive Insurance and the brand repositioning playbook: how the campaign type works
• Promat: how a passive fire-protection campaign hit +272% over target and 141x ROI
• Publix: a brand repositioning campaign, broken down and benchmarked
• Puma and the brand repositioning playbook: how the campaign type works
• Purple and the influencer partnership playbook: how the campaign type works
• Purple as a holiday campaign campaign case study: mechanics and numbers
• Purple: a product launch campaign, broken down and benchmarked
• Qatar Airways as a brand repositioning campaign case study: mechanics and numbers
• Qatar Airways: a holiday campaign campaign, broken down and benchmarked
• Qatar World Cup as a product launch campaign case study: mechanics and numbers
• Qualcomm Developer First: how rebuilding the corporate site around developers produced +540% developer visits
• Quest Nutrition and the brand repositioning playbook: how the campaign type works
• Quest Nutrition and the influencer partnership playbook: how the campaign type works
• Quest Nutrition and the user-generated content playbook: how the campaign type works
• Quest Nutrition: a product launch campaign, broken down and benchmarked
• Quibi: how $1.75 billion produced one of the fastest startup failures in history
• Quibi: how Jeffrey Katzenberg and Meg Whitman burned $1.75 billion on a mobile streaming service that lasted six months
• Quickbooks as a brand repositioning campaign case study: mechanics and numbers
• Quip (2014-2024): the DTC electric toothbrush subscription that scaled through subscription replenishment then expanded into retail
• Quip and the influencer partnership playbook: how the campaign type works
• Quip and the product launch playbook: how the campaign type works
• Quip and the super bowl ad playbook: how the campaign type works
• Quip as a brand repositioning campaign case study: mechanics and numbers
• Quip as a holiday campaign campaign case study: mechanics and numbers
• Quip as a user-generated content campaign case study: mechanics and numbers
• Quip — DTC Subscription Reimagined Oral Care
• Quora and the brand repositioning playbook: how the campaign type works
• Quora and the influencer partnership playbook: how the campaign type works
• Quora as a product launch campaign case study: mechanics and numbers
• Quora as a super bowl ad campaign case study: mechanics and numbers
• Quora as a user-generated content campaign case study: mechanics and numbers
• Ralph Lauren as a holiday campaign campaign case study: mechanics and numbers
• Ralph Lauren as a product launch campaign case study: mechanics and numbers
• Ralph Lauren's brand-elevation playbook: Patrice Louvet became CEO in July 2017 with nine consecutive quarters of declining same-store sales behind him
• Ralph Lauren: a influencer partnership campaign, broken down and benchmarked
• Rare Beauty and the holiday campaign playbook: how the campaign type works
• Rare Beauty and the super bowl ad playbook: how the campaign type works
• Rare Beauty: a brand repositioning campaign, broken down and benchmarked
• Rebag (2014-Present): how a managed luxury-resale platform built defensibility against peer-to-peer competitors
• Recess and the influencer partnership playbook: how the campaign type works
• Recess as a product launch campaign case study: mechanics and numbers
• Recess: a holiday campaign campaign, broken down and benchmarked
• Red Bull (1987-Present): the energy drink that became a media company that sells beverages
• Red Bull and the holiday campaign playbook: how the campaign type works
• Red Bull and the user-generated content playbook: how the campaign type works
• Red Bull as a super bowl ad campaign case study: mechanics and numbers
• Red Bull Stratos: the brand-funded jump that broke the sound barrier
• Red Bull: a brand repositioning campaign, broken down and benchmarked
• Red Bull: a influencer partnership campaign, broken down and benchmarked
• Redbubble / Articore (2006-2024): how a Melbourne print-on-demand marketplace became a publicly listed creator-economy platform
• Reddit and the brand repositioning playbook: how the campaign type works
• Reddit and the holiday campaign playbook: how the campaign type works
• Reddit and the influencer partnership playbook: how the campaign type works
• Reddit as a product launch campaign case study: mechanics and numbers
• Reddit as a user-generated content campaign case study: mechanics and numbers
• Reddit IPO (March 2024): how the community platform finally went public after 19 years and 8x'd its market cap
• Reddit: a super bowl ad campaign, broken down and benchmarked
• Reddit: the community platform that took 19 years to go public
• Redfin (2004-2025): the lower-fee brokerage disruption attempt and the post-NAR-settlement industry shift
• Reebok: a brand repositioning campaign, broken down and benchmarked
• Reformation (2009-Present): how a vintage-resale start-up became a $500M sustainable-fashion brand under private-equity ownership
• Reformation — Sustainable Fashion at Fashion-Forward Scale
• Regal Cinemas: a brand repositioning campaign, broken down and benchmarked
• Regeneron as a brand repositioning campaign case study: mechanics and numbers
• REI #OptOutside (2015): the retailer that closed on Black Friday and kept doing it
• Rei: a product launch campaign, broken down and benchmarked
• Rei: a user-generated content campaign, broken down and benchmarked
• Relativity Space as a brand repositioning campaign case study: mechanics and numbers
• Reliance Jio (2016-2024): the launch that brought 100 million subscribers in 6 months and re-shaped Indian internet
• Replicate: a brand repositioning campaign, broken down and benchmarked
• Restoration Hardware and the influencer partnership playbook: how the campaign type works
• Restoration Hardware as a brand repositioning campaign case study: mechanics and numbers
• Restoration Hardware as a holiday campaign campaign case study: mechanics and numbers
• Restoration Hardware as a user-generated content campaign case study: mechanics and numbers
• Restoration Hardware: a super bowl ad campaign, broken down and benchmarked
• Resy and the brand repositioning playbook: how the campaign type works
• Revolve: a brand repositioning campaign, broken down and benchmarked
• Richemont and the brand repositioning playbook: how the campaign type works
• Rite Aid as a brand repositioning campaign case study: mechanics and numbers
• Rite Aid as a holiday campaign campaign case study: mechanics and numbers
• Rite Aid as a influencer partnership campaign case study: mechanics and numbers
• Rite Aid as a super bowl ad campaign case study: mechanics and numbers
• Ritz Carlton and the super bowl ad playbook: how the campaign type works
• Ritz Carlton as a holiday campaign campaign case study: mechanics and numbers
• Ritz Carlton: a brand repositioning campaign, broken down and benchmarked
• Ritz Carlton: a influencer partnership campaign, broken down and benchmarked
• Ritz Carlton: a product launch campaign, broken down and benchmarked
• Ritz Carlton: a user-generated content campaign, broken down and benchmarked
• Rivian (2021-2024): the $86 billion IPO and the 90% post-IPO stock decline
• Rivian and the influencer partnership playbook: how the campaign type works
• Rivian and the user-generated content playbook: how the campaign type works
• Rivian as a holiday campaign campaign case study: mechanics and numbers
• Rivian: a product launch campaign, broken down and benchmarked
• Ro and the brand repositioning playbook: how the campaign type works
• Ro as a product launch campaign case study: mechanics and numbers
• Ro: a influencer partnership campaign, broken down and benchmarked
• Ro: a super bowl ad campaign, broken down and benchmarked
• Roam Research as a product launch campaign case study: mechanics and numbers
• Robinhood (2020-2021): the GameStop short squeeze, the buying halt, and the regulatory aftermath
• Robinhood 2024: how Vladimir Tenev turned the meme-stock-era poster child into a profitable retail-fintech company with IRAs, crypto recovery, and 24-hour trading
• Robinhood and the super bowl ad playbook: how the campaign type works
• Robinhood as a product launch campaign case study: mechanics and numbers
• Robinhood — Commission-Free Trading and the Referral Loop
• Robinhood: a holiday campaign campaign, broken down and benchmarked
• Robinhood: how zero-commission trading and confetti animations created millions of new investors and a regulatory case study
• Roblox (2006-2024): the user-generated gaming platform that reached 88.9 million daily users and $3.7 billion in annual revenue
• Roblox as a product launch campaign case study: mechanics and numbers
• Roblox: a brand repositioning campaign, broken down and benchmarked
• Roblox: a holiday campaign campaign, broken down and benchmarked
• Roblox: a influencer partnership campaign, broken down and benchmarked
• Roblox: how a 2006 kids' game became a $20 billion creator economy
• Roblox: how a kid-focused UGC platform built the largest virtual-economy game environment outside of China
• Rockefeller Center and the brand repositioning playbook: how the campaign type works
• Roku as a brand repositioning campaign case study: mechanics and numbers
• Rolex and the product launch playbook: how the campaign type works
• Rolex and the super bowl ad playbook: how the campaign type works
• Rolex as a user-generated content campaign case study: mechanics and numbers
• Rolex's August 2023 acquisition of Bucherer — the brand's largest-ever deal, adding 200 stores in 30 countries to a network it had partnered with since 1924
• Rolex: a influencer partnership campaign, broken down and benchmarked
• Rolling Stones and the influencer partnership playbook: how the campaign type works
• Roomba as a product launch campaign case study: mechanics and numbers
• Root Insurance: a brand repositioning campaign, broken down and benchmarked
• Rosetta Stone and the user-generated content playbook: how the campaign type works
• Rosetta Stone as a holiday campaign campaign case study: mechanics and numbers
• Rosetta Stone as a product launch campaign case study: mechanics and numbers
• Rosetta Stone: a influencer partnership campaign, broken down and benchmarked
• Rosetta Stone: a super bowl ad campaign, broken down and benchmarked
• Rover and the brand repositioning playbook: how the campaign type works
• Royal Caribbean as a brand repositioning campaign case study: mechanics and numbers
• Runway: a brand repositioning campaign, broken down and benchmarked
• Rxbar as a super bowl ad campaign case study: mechanics and numbers
• RXBar — Packaging as the Entire Marketing Strategy
• Rxbar: a brand repositioning campaign, broken down and benchmarked
• Rxbar: a influencer partnership campaign, broken down and benchmarked
• Saatva as a user-generated content campaign case study: mechanics and numbers
• Saatva: a super bowl ad campaign, broken down and benchmarked
• Saia: a brand repositioning campaign, broken down and benchmarked
• Saint Laurent under Francesca Bellettini (2013-2023) and Cédric Charbit (CEO effective January 2, 2025)
• Saks: a brand repositioning campaign, broken down and benchmarked
• Salesforce (2019-2022): the $15.7B Tableau and $27.7B Slack acquisitions and the activist-investor pushback that followed
• Salesforce acquires Slack ($27.7B, July 2021): the biggest Salesforce M&A and the bet on workplace messaging
• Salesforce Agentforce: how Marc Benioff bet that AI agents (not Copilots) would be the next $1 trillion software category and reframed the entire CRM business around it
• Salesforce Dreamforce (2003-Present): the 45,000-attendee enterprise event that produces $93M+ in San Francisco economic impact and anchors Salesforce’s broader brand position
• Salesforce Shopping Index: the data franchise that turned Q4 into a B2B marketing season
• Salesforce — Building Enterprise Demand Through Events and ABM
• Salesforce: a product launch campaign, broken down and benchmarked
• Salesforce: a super bowl ad campaign, broken down and benchmarked
• Sams Club and the brand repositioning playbook: how the campaign type works
• Sams Club and the holiday campaign playbook: how the campaign type works
• Sams Club and the influencer partnership playbook: how the campaign type works
• Sams Club as a super bowl ad campaign case study: mechanics and numbers
• Sams Club: a product launch campaign, broken down and benchmarked
• Sams Club: a user-generated content campaign, broken down and benchmarked
• Samsung Galaxy (2010-2025): from Android challenger to global leader to Apple-trailing #2 to foldable-category dominance
• Samsung Galaxy S24 Galaxy S24 January 2024: how Galaxy AI launched ahead of Apple Intelligence
• Samsung Korea x Performance Max: how a 5-week test produced +2.5x conversions and -60% cost per conversion
• Samsung: a brand repositioning campaign, broken down and benchmarked
• Santander and the brand repositioning playbook: how the campaign type works
• Saudi Aramco and the brand repositioning playbook: how the campaign type works
• Savage X Fenty: a brand repositioning campaign, broken down and benchmarked
• Sea World as a brand repositioning campaign case study: mechanics and numbers
• Sears (2004-2019): the Lampert-led Kmart merger that failed to halt a 30-year decline
• Semrush's Journey From SEO Tool to Acquisition
• Sentinelone and the brand repositioning playbook: how the campaign type works
• Sephora and the holiday campaign playbook: how the campaign type works
• Sephora and the super bowl ad playbook: how the campaign type works
• Sephora at Kohl's (2020-2024): the LVMH/JCPenney-pivot beauty deal that produced $1.4B+ in 2023 Kohl's revenue
• Sephora Beauty Insider (2007-Present): the loyalty program that became LVMH’s growth engine in beauty retail
• Sephora Beauty Insider (2007-Present): the loyalty program that became LVMH’s growth engine in beauty retail
• Sephora's Kohl's partnership: how an LVMH luxury beauty retailer expanded to 850+ middle-America locations and reshaped the US prestige beauty category
• Sephora: a influencer partnership campaign, broken down and benchmarked
• Sephora: a product launch campaign, broken down and benchmarked
• ServiceNow 2024: how Bill McDermott took the IT service-management platform past $10 billion in annual revenue while deploying Now Assist AI agents across the enterprise workflow stack
• Shake Shack: a brand repositioning campaign, broken down and benchmarked
• Shein (2008-2025): the ultra-fast-fashion business that scaled to $30+ billion in revenue, then ran into ESG and IPO obstacles
• Shein 2024-2026: New York, London, Hong Kong — the IPO journey of a Chinese fast-fashion giant
• Shein: a brand repositioning campaign, broken down and benchmarked
• Shein: how a Nanjing wedding-dress reseller built a $66 billion fast-fashion platform by treating supply chain as a software product
• Shell and the brand repositioning playbook: how the campaign type works
• Shield AI as a brand repositioning campaign case study: mechanics and numbers
• Shop Small and the brand repositioning playbook: how the campaign type works
• Shopify (2020-2024): the pandemic-driven 96% revenue acceleration, the post-pandemic correction, and the path to sustained profitability
• Shopify 2024: how Tobi Lütke admitted the Deliverr/SFN logistics bet was wrong, sold the assets, and refocused Shopify on what it does best
• Shopify and the holiday campaign playbook: how the campaign type works
• Shopify and the user-generated content playbook: how the campaign type works
• Shopify as a super bowl ad campaign case study: mechanics and numbers
• Shopify Payments (2013-2024): how the embedded-payments layer became the company’s most important revenue driver
• Shopify — Empowering Merchants Built a Commerce Operating System
• Shopify: a product launch campaign, broken down and benchmarked
• Shopify: the platform that armed millions of small businesses against Amazon
• Siggis: a brand repositioning campaign, broken down and benchmarked
• Signature Bank and the brand repositioning playbook: how the campaign type works
• Silicon Valley Bank (March 2023): the 44-hour bank run that took down the startup ecosystem's primary lender
• Silicon Valley Bank and the brand repositioning playbook: how the campaign type works
• Singapore Airlines and the holiday campaign playbook: how the campaign type works
• Singapore Airlines as a user-generated content campaign case study: mechanics and numbers
• Singapore Airlines: a brand repositioning campaign, broken down and benchmarked
• Singapore Airlines: a influencer partnership campaign, broken down and benchmarked
• Singapore Airlines: a product launch campaign, broken down and benchmarked
• Sirius Xm as a brand repositioning campaign case study: mechanics and numbers
• Sk Hynix and the brand repositioning playbook: how the campaign type works
• Skechers and the brand repositioning playbook: how the campaign type works
• Skillshare and the user-generated content playbook: how the campaign type works
• Skillshare as a brand repositioning campaign case study: mechanics and numbers
• Skillshare as a holiday campaign campaign case study: mechanics and numbers
• Skillshare as a super bowl ad campaign case study: mechanics and numbers
• Skillshare: a influencer partnership campaign, broken down and benchmarked
• Skillshare: a product launch campaign, broken down and benchmarked
• Skims and the brand repositioning playbook: how the campaign type works
• SKIMS — Celebrity + Creator + Retail Hybrid
• Slack and the brand repositioning playbook: how the campaign type works
• Slack and the influencer partnership playbook: how the campaign type works
• Slack as a holiday campaign campaign case study: mechanics and numbers
• Slack as a product launch campaign case study: mechanics and numbers
• Slack's Product-Led Growth Playbook
• Slack: the B2B SaaS pivot that became the defining PLG story
• Slb and the brand repositioning playbook: how the campaign type works
• Small Business Saturday as a product launch campaign case study: mechanics and numbers
• Snapchat and the user-generated content playbook: how the campaign type works
• Snapchat as a product launch campaign case study: mechanics and numbers
• Snapchat: a brand repositioning campaign, broken down and benchmarked
• Snapchat: a holiday campaign campaign, broken down and benchmarked
• Snapchat: a influencer partnership campaign, broken down and benchmarked
• Snapchat: a super bowl ad campaign, broken down and benchmarked
• Snickers "You're Not You When You're Hungry": the global campaign that ran for 15 years
• Snickers: a influencer partnership campaign, broken down and benchmarked
• Snowflake (2012-2024): from cloud-data-warehouse startup to $2.7 billion product revenue and Berkshire Hathaway’s first IPO investment in 60 years
• Snowflake 2024: how Sridhar Ramaswamy stepped in as CEO mid-year, the data cloud added Cortex AI, and competition with Databricks intensified into a genuine category battle
• Snowflake: the cloud data platform that produced the largest software IPO of 2020
• Societe Generale and the brand repositioning playbook: how the campaign type works
• Sofi and the brand repositioning playbook: how the campaign type works
• SoFi — Financial 'Supermarket' Strategy via Aggressive Acquisition
• Sony and the product launch playbook: how the campaign type works
• Sony Pictures and the brand repositioning playbook: how the campaign type works
• Soulcycle and the brand repositioning playbook: how the campaign type works
• Soulcycle and the influencer partnership playbook: how the campaign type works
• Soulcycle and the super bowl ad playbook: how the campaign type works
• Soulcycle and the user-generated content playbook: how the campaign type works
• Soulcycle as a holiday campaign campaign case study: mechanics and numbers
• Soundcloud and the influencer partnership playbook: how the campaign type works
• Soundcloud as a holiday campaign campaign case study: mechanics and numbers
• Southwest Airlines as a brand repositioning campaign case study: mechanics and numbers
• Southwest Airlines: the airline that built a $30 billion brand on operating-model discipline
• Southwest and the super bowl ad playbook: how the campaign type works
• Southwest as a product launch campaign case study: mechanics and numbers
• Southwest: a brand repositioning campaign, broken down and benchmarked
• Southwest: a holiday campaign campaign, broken down and benchmarked
• Southwest: a influencer partnership campaign, broken down and benchmarked
• Southwest: a user-generated content campaign, broken down and benchmarked
• Spacex Crew Dragon and the product launch playbook: how the campaign type works
• SpaceX Falcon 9 reusability (2015 onwards): how landing rockets vertically reset the launch industry cost structure
• SpaceX Falcon Heavy: the launch that put a Tesla Roadster in space
• SpaceX Starlink (2019-2026): how reusable launch enabled a satellite-internet business that compounds the rocket business
• Spacex: a brand repositioning campaign, broken down and benchmarked
• Spanx: the $5,000 bootstrap startup that sold to Blackstone for $1.2 billion
• Spirit Airlines and the brand repositioning playbook: how the campaign type works
• Spirit and the influencer partnership playbook: how the campaign type works
• Spirit and the product launch playbook: how the campaign type works
• Spirit and the super bowl ad playbook: how the campaign type works
• Spirit as a holiday campaign campaign case study: mechanics and numbers
• Spirit-JetBlue (2022-2024): the $3.8 billion airline merger DOJ blocked and the Spirit bankruptcy that followed
• Spotify (2024): the second price hike in 12 months, the $1.5 billion operating-profit inflection, and 263 million paid subscribers
• Spotify 2024: how the streaming pioneer finally reached GAAP profitability after fifteen years of growth investment and aggressive cost discipline
• Spotify acquires Anchor (February 2019, ~$153M): the creator-platform piece of the podcast supply-chain bet
• Spotify and the influencer partnership playbook: how the campaign type works
• Spotify and the product launch playbook: how the campaign type works
• Spotify and the super bowl ad playbook: how the campaign type works
• Spotify audiobooks (2022-2024): the Findaway acquisition and the third audio vertical after music and podcasts
• Spotify podcast strategy (2019-2024): the $1B bet on exclusivity and the 2024 pivot to licensing
• Spotify Podcasts: a brand repositioning campaign, broken down and benchmarked
• Spotify Wrapped — User Data as Brand Marketing
• Spotify Wrapped: the year-end campaign every brand wishes it had
• Spotify-Joe Rogan (2022): the platform-vs-creator content controversy that re-priced exclusive podcast deals
• Square as a influencer partnership campaign case study: mechanics and numbers
• Square as a product launch campaign case study: mechanics and numbers
• Square: a user-generated content campaign, broken down and benchmarked
• Squarespace as a influencer partnership campaign case study: mechanics and numbers
• Squarespace as a product launch campaign case study: mechanics and numbers
• Squarespace as a super bowl ad campaign case study: mechanics and numbers
• Squarespace: a brand repositioning campaign, broken down and benchmarked
• Stack Overflow and the product launch playbook: how the campaign type works
• Stack Overflow and the super bowl ad playbook: how the campaign type works
• Stack Overflow as a influencer partnership campaign case study: mechanics and numbers
• Stack Overflow as a user-generated content campaign case study: mechanics and numbers
• Stack Overflow: a brand repositioning campaign, broken down and benchmarked
• Stack Overflow: a holiday campaign campaign, broken down and benchmarked
• Stanley and the influencer partnership playbook: how the campaign type works
• Stanley and the product launch playbook: how the campaign type works
• Stanley and the user-generated content playbook: how the campaign type works
• Stanley Quencher (2020-2024): how a 110-year-old brand became a TikTok-driven $800M business
• Stanley Tumbler — TikTok-Driven Brand Resurgence
• Stanley: a brand repositioning campaign, broken down and benchmarked
• Stanley: a holiday campaign campaign, broken down and benchmarked
• Starbucks and the brand repositioning playbook: how the campaign type works
• Starbucks Red Cups: how the holiday cup became annual cultural moment
• Starbucks Rewards (2009-Present): the loyalty program that drives 41% of US sales and 35.5 million active members
• Starbucks Workers United (2021-2024): the Buffalo store that started, the 500+ stores that followed, and the still-unsettled contract negotiations
• Starbucks × Stanley — Limited Drop Created Viral Lines at Target Stores
• Starbucks' 2024 Brian Niccol mandate: how a $113 million package brought the Chipotle CEO to fix a company losing to its own mobile-ordering chaos
• Starbucks: a influencer partnership campaign, broken down and benchmarked
• Starbucks: a user-generated content campaign, broken down and benchmarked
• State Farm and the brand repositioning playbook: how the campaign type works
• Stellantis 2024: how Carlos Tavares's cost-cutting strategy collapsed in a year that saw Jeep, Ram, Maserati, and Chrysler all underperform and the CEO depart abruptly
• Stitch Fix and the product launch playbook: how the campaign type works
• Stitch Fix — Personalization-as-Product Built a $2B+ Apparel Subscription
• Stitch Fix: a brand repositioning campaign, broken down and benchmarked
• Stitch Fix: a user-generated content campaign, broken down and benchmarked
• Strava as a brand repositioning campaign case study: mechanics and numbers
• Strava — Network Effects Built a Fitness Tracking Community
• Stripe 2024: how the developer-first payments company recovered from a $50 billion valuation cut, processed $1+ trillion in 2023, and continued building toward IPO-eventually
• Stripe and the super bowl ad playbook: how the campaign type works
• Stripe — Documentation as Marketing
• Stripe: how seven lines of code reshaped online payments
• Subaru and the influencer partnership playbook: how the campaign type works
• Subaru and the super bowl ad playbook: how the campaign type works
• Subaru as a brand repositioning campaign case study: mechanics and numbers
• Subaru as a holiday campaign campaign case study: mechanics and numbers
• Substack (2017-2025): the writer-direct newsletter platform that built a $1.1 billion business on 10% take rate
• Substack and the brand repositioning playbook: how the campaign type works
• Substack and the super bowl ad playbook: how the campaign type works
• Substack and the user-generated content playbook: how the campaign type works
• Substack as a influencer partnership campaign case study: mechanics and numbers
• Substack: a product launch campaign, broken down and benchmarked
• Substack: the email-newsletter platform that turned writers into entrepreneurs
• Subway and the brand repositioning playbook: how the campaign type works
• Sun Basket and the product launch playbook: how the campaign type works
• Sun Basket as a user-generated content campaign case study: mechanics and numbers
• Sun Basket: a influencer partnership campaign, broken down and benchmarked
• Super Bowl advertising (2002-2025): the $8 million 30-second spot, the 127.7 million viewers, and the $4.60 average ROI per dollar
• Super Bowl Halftime as a product launch campaign case study: mechanics and numbers
• Superhuman's PMF survey: how Rahul Vohra's 40% rule became the most-cited product-market-fit framework in B2B SaaS
• T Mobile: a brand repositioning campaign, broken down and benchmarked
• Tag Heuer and the super bowl ad playbook: how the campaign type works
• Tag Heuer: a holiday campaign campaign, broken down and benchmarked
• Talkspace: a influencer partnership campaign, broken down and benchmarked
• Talkspace: a super bowl ad campaign, broken down and benchmarked
• Talkspace: a user-generated content campaign, broken down and benchmarked
• Target and the influencer partnership playbook: how the campaign type works
• Target as a super bowl ad campaign case study: mechanics and numbers
• Target as a user-generated content campaign case study: mechanics and numbers
• Target's 2023 Pride backlash: how a retailer that had earned LGBTQ+ goodwill for years lost $14 billion in market cap in a single month and is still managing the aftermath
• Target: a holiday campaign campaign, broken down and benchmarked
• Tata acquires Air India (2022) and merges Vistara into it (2024): the structural reset of Indian aviation
• Tatcha as a product launch campaign case study: mechanics and numbers
• Tatcha: a holiday campaign campaign, broken down and benchmarked
• Tatcha: a super bowl ad campaign, broken down and benchmarked
• Taylor Swift and the influencer partnership playbook: how the campaign type works
• Taylor Swift Eras Tour (2023-2024): the first $2 billion concert tour and the highest-grossing concert film ever
• Taylor Swift Eras Tour / Ticketmaster (November 2022): the verified-fan-presale meltdown that triggered Senate antitrust hearings
• Teamsters Ups 2023 as a brand repositioning campaign case study: mechanics and numbers
• Teladoc as a brand repositioning campaign case study: mechanics and numbers
• Temu (2022-2025): the PDD Holdings cross-border e-commerce launch that reached $70.8 billion GMV in 2024 — and the de-minimis-tariff-loophole closure that broke the business model
• Temu and the brand repositioning playbook: how the campaign type works
• Tencent WeChat (Weixin): the China super-app that integrated messaging, payments, social, and mini-programs
• Terran Orbital and the brand repositioning playbook: how the campaign type works
• Tervis as a brand repositioning campaign case study: mechanics and numbers
• Tesla (2017-2024): from “production hell” to 1.8 million vehicles a year and EV-industry leadership
• Tesla 2023-2024: how the EV pioneer navigated Cybertruck delivery, Full Self-Driving v12, Elon Musk's political pivot, and the first year-over-year sales decline in company history
• Tesla and the holiday campaign playbook: how the campaign type works
• Tesla and the user-generated content playbook: how the campaign type works
• Tesla Cybertruck (2019-2024): from $40K stainless-steel concept to $61K-$100K production trucks with 8 recalls in year one
• Tesla Model 3 launch 2017: how the mass-market EV reservations broke industry records
• Tesla — Building the Largest EV Brand Without Traditional Advertising
• Tesla: a super bowl ad campaign, broken down and benchmarked
• Tesla: the most-recognized automotive brand on earth, built without paid advertising
• Tether as a brand repositioning campaign case study: mechanics and numbers
• The Farmer's Dog — Fresh Pet Food Subscription Reinvented Pet Nutrition
• The Hustle — Newsletter to $27M HubSpot Acquisition
• The Lego Movie 2014: how a feature film became the single most important marketing decision a 75-year-old toy company ever made
• The LEGO Movie 2014: how Warner Bros and LEGO created a $469M+ branded film
• The Ordinary (Deciem) — Affordable Active Skincare Disrupted Prestige Beauty
• Theranos: how a $9 billion blood-testing startup turned out to be a fraud
• Theranos: the $9B blood-testing fraud that ended with Elizabeth Holmes in federal prison
• Thermos and the brand repositioning playbook: how the campaign type works
• Thredup and the brand repositioning playbook: how the campaign type works
• Thredup and the holiday campaign playbook: how the campaign type works
• Thredup and the super bowl ad playbook: how the campaign type works
• Thredup and the user-generated content playbook: how the campaign type works
• Thredup as a product launch campaign case study: mechanics and numbers
• Thredup: a influencer partnership campaign, broken down and benchmarked
• Tidal and the super bowl ad playbook: how the campaign type works
• Tidal as a holiday campaign campaign case study: mechanics and numbers
• Tidal as a influencer partnership campaign case study: mechanics and numbers
• Tidal as a user-generated content campaign case study: mechanics and numbers
• Tidal: a brand repositioning campaign, broken down and benchmarked
• Tide Pods January 2018: how P&G responded to the "Tide Pod Challenge" with a Rob Gronkowski PSA and platform-level video removal
• Tiffany and Co and the brand repositioning playbook: how the campaign type works
• Tiffany and Co and the super bowl ad playbook: how the campaign type works
• Tiffany and Co: a holiday campaign campaign, broken down and benchmarked
• Tiffany and Co: a influencer partnership campaign, broken down and benchmarked
• Tiktok and the brand repositioning playbook: how the campaign type works
• Tiktok as a super bowl ad campaign case study: mechanics and numbers
• TikTok Creator Fund to Creator Rewards (2020-2024): how the platform learned that flat-pool creator payouts did not work
• TikTok divestiture law (2024-2026): the April 2024 PAFACAA, the Supreme Court’s January 2025 affirmation, and the January 2026 TikTok USDS divestiture closing
• TikTok Shop (2023-2025): from US September 2023 launch to $64 billion global GMV in two years
• TikTok Shop: how ByteDance ported its Chinese live-commerce model to the US and is on track for $30 billion in 2024 GMV despite the threat of a ban
• Tiktok: a product launch campaign, broken down and benchmarked
• TikTok: how an algorithm beat the follow graph
• Times Square: a product launch campaign, broken down and benchmarked
• Tjx as a brand repositioning campaign case study: mechanics and numbers
• Toast and the brand repositioning playbook: how the campaign type works
• Tommy Hilfiger as a influencer partnership campaign case study: mechanics and numbers
• Tommy Hilfiger as a super bowl ad campaign case study: mechanics and numbers
• Tonal and the holiday campaign playbook: how the campaign type works
• Tonal and the user-generated content playbook: how the campaign type works
• Tonal: a brand repositioning campaign, broken down and benchmarked
• Tonal: a influencer partnership campaign, broken down and benchmarked
• Tonal: a product launch campaign, broken down and benchmarked
• Totalenergies: a brand repositioning campaign, broken down and benchmarked
• Toyota and the holiday campaign playbook: how the campaign type works
• Toyota and the super bowl ad playbook: how the campaign type works
• Toyota as a influencer partnership campaign case study: mechanics and numbers
• Toyota's hybrid-first patience: how the most-mocked auto strategy of the 2010s became the validated strategy of the 2020s
• Toyota: a product launch campaign, broken down and benchmarked
• Toyota: a user-generated content campaign, broken down and benchmarked
• Toys R Us as a brand repositioning campaign case study: mechanics and numbers
• TPG Capital's 2018 minority investment in Anastasia Beverly Hills at a ~$3B valuation — and the harder commercial reality that followed
• Trader Joe's: the grocery store where ~80% of products are the store brand
• Trader Joes as a brand repositioning campaign case study: mechanics and numbers
• Trader Joes as a influencer partnership campaign case study: mechanics and numbers
• Trader Joes as a user-generated content campaign case study: mechanics and numbers
• Trader Joes: a holiday campaign campaign, broken down and benchmarked
• Trader Joes: a product launch campaign, broken down and benchmarked
• Travelers: a brand repositioning campaign, broken down and benchmarked
• Trello as a super bowl ad campaign case study: mechanics and numbers
• Trello as a user-generated content campaign case study: mechanics and numbers
• Trello: a influencer partnership campaign, broken down and benchmarked
• Trump Election: a brand repositioning campaign, broken down and benchmarked
• Trunk Club and the product launch playbook: how the campaign type works
• Trunk Club as a influencer partnership campaign case study: mechanics and numbers
• Trunk Club as a user-generated content campaign case study: mechanics and numbers
• Trunk Club: a super bowl ad campaign, broken down and benchmarked
• TSMC 2024: how the Taiwanese chip foundry's structural advantage in advanced-process technology became the AI infrastructure foundation while geopolitical complexity intensified
• Tsmc as a product launch campaign case study: mechanics and numbers
• Tuft and Needle as a product launch campaign case study: mechanics and numbers
• Tuft and Needle: a holiday campaign campaign, broken down and benchmarked
• Twilio as a brand repositioning campaign case study: mechanics and numbers
• Twilio: the communications-API company that turned developers into the buying decision
• Twitch and the influencer partnership playbook: how the campaign type works
• Twitch and the user-generated content playbook: how the campaign type works
• Twitch as a brand repositioning campaign case study: mechanics and numbers
• Twitch as a super bowl ad campaign case study: mechanics and numbers
• Twitch: how a Justin.tv spinoff for gamers built the dominant live-streaming creator economy
• Twitch: how a Justin.tv spinoff for gamers built the dominant live-streaming creator economy
• Twitch: the live-streaming platform that turned video games into spectator sport
• Twitter to X (2022-2024): the $44 billion acquisition, the July 2023 rebrand, and the brand-equity destruction
• Twitter: a brand repositioning campaign, broken down and benchmarked
• Tylenol 1982: the crisis response that became the textbook for every crisis since
• Tyson Foods as a brand repositioning campaign case study: mechanics and numbers
• Uaw Strike: a brand repositioning campaign, broken down and benchmarked
• Uber as a influencer partnership campaign case study: mechanics and numbers
• Uber as a product launch campaign case study: mechanics and numbers
• Uber as a super bowl ad campaign case study: mechanics and numbers
• Uber's profitability pivot: how Dara Khosrowshahi turned an $8 billion 2022 loss into $9 billion in 2024 free cash flow without breaking the marketplace
• Uber's Referral Program
• Uber: a holiday campaign campaign, broken down and benchmarked
• Uber: a user-generated content campaign, broken down and benchmarked
• Ubs: a brand repositioning campaign, broken down and benchmarked
• Udemy and the super bowl ad playbook: how the campaign type works
• Udemy and the user-generated content playbook: how the campaign type works
• Udemy as a influencer partnership campaign case study: mechanics and numbers
• Udemy as a product launch campaign case study: mechanics and numbers
• Udemy: a brand repositioning campaign, broken down and benchmarked
• Udemy: a holiday campaign campaign, broken down and benchmarked
• Ulta as a brand repositioning campaign case study: mechanics and numbers
• Ulta as a influencer partnership campaign case study: mechanics and numbers
• Ulta as a product launch campaign case study: mechanics and numbers
• Ulta as a super bowl ad campaign case study: mechanics and numbers
• Ulta Beauty 2024: how the US beauty-retail leader faced Sephora-Kohl's competitive pressure and a 2024 same-store-sales decline that ended its growth streak
• Ulta: a user-generated content campaign, broken down and benchmarked
• Umg and the brand repositioning playbook: how the campaign type works
• Under Armour: a brand repositioning campaign, broken down and benchmarked
• Unilever 2024: how Hein Schumacher spun off the ice cream business, refocused on Power Brands, and ended Ben & Jerry's complicated activist-brand future inside the spinoff
• Union Pacific and the brand repositioning playbook: how the campaign type works
• Uniqlo and the brand repositioning playbook: how the campaign type works
• Uniswap and the brand repositioning playbook: how the campaign type works
• United Airlines as a brand repositioning campaign case study: mechanics and numbers
• United Airlines Dr. Dao (2017): the crisis response that made the crisis worse
• United and the influencer partnership playbook: how the campaign type works
• United Launch Alliance: a brand repositioning campaign, broken down and benchmarked
• United: a brand repositioning campaign, broken down and benchmarked
• United: a user-generated content campaign, broken down and benchmarked
• Unitedhealth and the brand repositioning playbook: how the campaign type works
• Unity (2023): the runtime fee, the developer revolt, and the 22-day CEO removal
• Universal Orlando as a brand repositioning campaign case study: mechanics and numbers
• Universal Pictures and the brand repositioning playbook: how the campaign type works
• Ups: a brand repositioning campaign, broken down and benchmarked
• Urban Outfitters and the brand repositioning playbook: how the campaign type works
• Urban Outfitters as a user-generated content campaign case study: mechanics and numbers
• Us Open Tennis as a product launch campaign case study: mechanics and numbers
• Uta as a brand repositioning campaign case study: mechanics and numbers
• Valorant and the brand repositioning playbook: how the campaign type works
• Valorant as a influencer partnership campaign case study: mechanics and numbers
• Valorant as a user-generated content campaign case study: mechanics and numbers
• Valorant: a holiday campaign campaign, broken down and benchmarked
• Van Cleef Arpels as a brand repositioning campaign case study: mechanics and numbers
• Vans as a brand repositioning campaign case study: mechanics and numbers
• Venmo: a holiday campaign campaign, broken down and benchmarked
• Venmo: a influencer partnership campaign, broken down and benchmarked
• Venmo: a super bowl ad campaign, broken down and benchmarked
• Verizon 5G launch 2019: how the carrier's premium 5G positioning evolved
• Verizon's $20 billion Frontier acquisition: how the telecom incumbent doubled down on fiber after the lead-cable revelations and AT&T's WBD unwind cleared the strategic path
• Versace and the influencer partnership playbook: how the campaign type works
• Versace as a brand repositioning campaign case study: mechanics and numbers
• Versace as a holiday campaign campaign case study: mechanics and numbers
• Versace: a user-generated content campaign, broken down and benchmarked
• Vertex Pharma: a brand repositioning campaign, broken down and benchmarked
• Vertiv and the brand repositioning playbook: how the campaign type works
• Victorias Secret: a brand repositioning campaign, broken down and benchmarked
• Vimeo and the influencer partnership playbook: how the campaign type works
• Vimeo and the product launch playbook: how the campaign type works
• Vimeo as a user-generated content campaign case study: mechanics and numbers
• Vimeo: a brand repositioning campaign, broken down and benchmarked
• Vimeo: a super bowl ad campaign, broken down and benchmarked
• Vine (2013-2017): the six-second video app that defined a generation and shut down without monetizing its creators
• Virgin Atlantic: a brand repositioning campaign, broken down and benchmarked
• Virgin Galactic as a brand repositioning campaign case study: mechanics and numbers
• Volkswagen 2024: how China's BYD-led EV surge collapsed VW's China profitability and triggered the first German plant closures in the company's 87-year history
• Volvo and the product launch playbook: how the campaign type works
• Volvo Trucks Epic Split (2013): how a B2B brand made the year most-shared ad
• Vrbo: a brand repositioning campaign, broken down and benchmarked
• Vuori as a brand repositioning campaign case study: mechanics and numbers
• VW "Think Small": the print ad that broke every American car-advertising convention
• Walgreens 2024: how Tim Wentworth took the CEO role and announced 1,200 store closures while exploring private-equity sale of the entire company
• Walgreens and the influencer partnership playbook: how the campaign type works
• Walgreens as a holiday campaign campaign case study: mechanics and numbers
• Walgreens as a product launch campaign case study: mechanics and numbers
• Walgreens as a super bowl ad campaign case study: mechanics and numbers
• Walmart 2024: how the world's largest retailer scaled $100 billion in e-commerce, $3 billion in advertising, and a Vizio acquisition into a credible Amazon challenger
• Walmart as a holiday campaign campaign case study: mechanics and numbers
• Walmart as a product launch campaign case study: mechanics and numbers
• Walmart as a product launch campaign case study: mechanics and numbers
• Walmart: a product launch campaign, broken down and benchmarked
• Walmart: a user-generated content campaign, broken down and benchmarked
• Walmart’s omnichannel pivot (2016-2024): the $3.3 billion Jet.com acquisition and the eight-year build to e-commerce profitability
• Warby Parker (2021-2024): the $4.5 billion DTC eyewear direct listing and the slow profitability path
• Warby Parker as a brand repositioning campaign case study: mechanics and numbers
• Warby Parker as a product launch campaign case study: mechanics and numbers
• Warby Parker as a super bowl ad campaign case study: mechanics and numbers
• Warby Parker as a user-generated content campaign case study: mechanics and numbers
• Warby Parker Home Try-On: the program that removed the biggest objection to buying glasses online
• Warner Bros as a brand repositioning campaign case study: mechanics and numbers
• Warner Music: a brand repositioning campaign, broken down and benchmarked
• Wayfair and the product launch playbook: how the campaign type works
• Wayfair as a super bowl ad campaign case study: mechanics and numbers
• Wayfair brand build 2014+: how the unified online furniture brand emerged
• Wayfair — Google Shopping Built a $14B Home Goods Retailer
• Wayfair: a holiday campaign campaign, broken down and benchmarked
• Wayfair: a influencer partnership campaign, broken down and benchmarked
• Webflow as a brand repositioning campaign case study: mechanics and numbers
• Webflow as a influencer partnership campaign case study: mechanics and numbers
• Webflow as a product launch campaign case study: mechanics and numbers
• Webflow as a super bowl ad campaign case study: mechanics and numbers
• Webflow: a user-generated content campaign, broken down and benchmarked
• Wegmans as a brand repositioning campaign case study: mechanics and numbers
• Weight Watchers and the brand repositioning playbook: how the campaign type works
• WeightWatchers (2023-2025): the Oprah departure, the Ozempic disruption, and the May 2025 Chapter 11
• Wells Fargo 2024: how Charlie Scharf continued the multi-year cleanup under the Federal Reserve's $1.95 trillion asset cap that has now held for over six years
• Wells Fargo fake accounts: the sales-incentive scandal that produced 5,000+ firings
• Wendy's Twitter — Brand Voice as Distribution
• Wendy's Twitter: the corporate account that started roasting people
• Wendy’s 4 for $4 (2015-Present): the value-menu offering that drove same-store-sales recovery and over 100 million units sold
• West Elm and the product launch playbook: how the campaign type works
• West Elm and the super bowl ad playbook: how the campaign type works
• West Elm and the user-generated content playbook: how the campaign type works
• West Elm as a influencer partnership campaign case study: mechanics and numbers
• WeWork (2019): the failed IPO that became the defining cautionary tale of growth-at-all-costs SaaS-flavored real estate
• Wga Strike: a brand repositioning campaign, broken down and benchmarked
• Whataburger as a brand repositioning campaign case study: mechanics and numbers
• White Claw: the category neither beer nor wine, and the summer it took over
• Whole Foods and the brand repositioning playbook: how the campaign type works
• Whole Foods and the super bowl ad playbook: how the campaign type works
• Whole Foods as a user-generated content campaign case study: mechanics and numbers
• Whole Foods: a holiday campaign campaign, broken down and benchmarked
• Whole Foods: a influencer partnership campaign, broken down and benchmarked
• Whoop (2012-2026): the screenless wearable that built a $10B valuation on a hardware-plus-subscription model
• WHOOP — Wearable + Subscription Reinvented Fitness Wearables
• Wikipedia as a brand repositioning campaign case study: mechanics and numbers
• Wikipedia as a holiday campaign campaign case study: mechanics and numbers
• Wikipedia as a product launch campaign case study: mechanics and numbers
• Wikipedia: a influencer partnership campaign, broken down and benchmarked
• Wikipedia: a user-generated content campaign, broken down and benchmarked
• Williams Sonoma and the holiday campaign playbook: how the campaign type works
• Williams Sonoma as a user-generated content campaign case study: mechanics and numbers
• Williams Sonoma: a influencer partnership campaign, broken down and benchmarked
• Williams Sonoma: a product launch campaign, broken down and benchmarked
• Williams Sonoma: a super bowl ad campaign, broken down and benchmarked
• Wimbledon as a product launch campaign case study: mechanics and numbers
• Winter Olympics: a product launch campaign, broken down and benchmarked
• Wirecutter — Trusted Product Recommendation as an Affiliate Business
• Wix and the super bowl ad playbook: how the campaign type works
• Wix and the user-generated content playbook: how the campaign type works
• Wix: a brand repositioning campaign, broken down and benchmarked
• Wme as a brand repositioning campaign case study: mechanics and numbers
• Wnba: a influencer partnership campaign, broken down and benchmarked
• Woebot and the influencer partnership playbook: how the campaign type works
• Woebot and the super bowl ad playbook: how the campaign type works
• Woebot and the user-generated content playbook: how the campaign type works
• Woebot: a brand repositioning campaign, broken down and benchmarked
• Woebot: a product launch campaign, broken down and benchmarked
• Women World Cup and the product launch playbook: how the campaign type works
• Wordle (NYT) — Viral Game Acquired by NYT for Seven Figures
• Wordle and the New York Times (2021-2022): the $1-million-plus acquisition that brought tens of millions of new players
• Workday 2024: how Carl Eschenbach transitioned from Aneel Bhusri co-CEO, launched Workday AI Agents, and stabilized growth at the HR/finance SaaS category leader
• World Cup and the product launch playbook: how the campaign type works
• Wrangler and the brand repositioning playbook: how the campaign type works
• Wrangler and the influencer partnership playbook: how the campaign type works
• Wrangler and the product launch playbook: how the campaign type works
• Wrangler as a super bowl ad campaign case study: mechanics and numbers
• Wrangler: a holiday campaign campaign, broken down and benchmarked
• Wrangler: a user-generated content campaign, broken down and benchmarked
• Wwe as a brand repositioning campaign case study: mechanics and numbers
• Xero and the brand repositioning playbook: how the campaign type works
• Xfinity: a brand repositioning campaign, broken down and benchmarked
• Xpeng: a brand repositioning campaign, broken down and benchmarked
• Xpo and the brand repositioning playbook: how the campaign type works
• Yahoo (1994-2025): from $125B peak to $4.5B Verizon sale to $5B Apollo carve-out
• Yellow Corp: a brand repositioning campaign, broken down and benchmarked
• Yelp and the brand repositioning playbook: how the campaign type works
• Yeti and the brand repositioning playbook: how the campaign type works
• Yeti and the influencer partnership playbook: how the campaign type works
• Yeti and the user-generated content playbook: how the campaign type works
• Yeti as a super bowl ad campaign case study: mechanics and numbers
• Youtube as a influencer partnership campaign case study: mechanics and numbers
• Youtube as a super bowl ad campaign case study: mechanics and numbers
• Youtube as a user-generated content campaign case study: mechanics and numbers
• YouTube creator monetization (2007-2024): the Partner Program that paid over $100 billion to creators and shaped the creator economy
• Youtube Music and the brand repositioning playbook: how the campaign type works
• Youtube: a holiday campaign campaign, broken down and benchmarked
• Youtube: a product launch campaign, broken down and benchmarked
• Zapier — Programmatic SEO Built One of the Largest B2B SaaS Content Sites
• Zapier: a brand repositioning campaign, broken down and benchmarked
• Zara as a brand repositioning campaign case study: mechanics and numbers
• Zendesk under Hellman & Friedman: how a $10.2 billion private-equity take-private freed the customer-service SaaS company from public-market pressure and enabled aggressive AI integration
• Zillow as a product launch campaign case study: mechanics and numbers
• Zillow — Content + SEO + Lead-Gen Built the Real Estate Search Default
• Zoetis: a brand repositioning campaign, broken down and benchmarked
• Zoom 2024: how Eric Yuan's video-conferencing company navigated post-COVID demand normalization, repositioned as 'Zoom Workplace' AI-first platform, and stabilized after 90% stock decline
• Zoom as a holiday campaign campaign case study: mechanics and numbers
• Zoom as a influencer partnership campaign case study: mechanics and numbers
• Zoom as a product launch campaign case study: mechanics and numbers
• Zoom as a user-generated content campaign case study: mechanics and numbers
• Zoom — From Cisco Refugee to Pandemic Default to Enterprise SaaS
• Zoom: how 10 million daily users became 300 million in three months
• Zscaler as a brand repositioning campaign case study: mechanics and numbers